Evangelist Marketing: What Apple, Amazon, and Netflix Understand About Their Customers (That Your Company Probably Doesn't)
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Evangelist Marketing: What Apple, Amazon, and Netflix Understand About Their Customers (That Your Company Probably Doesn't)

4.29 of 5 stars 4.29  ·  rating details  ·  7 ratings  ·  2 reviews
In Evangelist Marketing, Alex Goldfayn argues that technology companies succeed in spite of their marketing, not because of it. He says that if consumer tech makers ceased all marketing activity today, they would not see a significant decline in sales.

In this book, Alex presents why the current state of overly-technical, features-oriented tech marketing, branding, communic...more
Hardcover, 288 pages
Published January 3rd 2012 by BenBella Books
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Ricky Setiawan
This book is more appropriate for engineers and entrepreneurs that don't have marketing or business background as what it tells is some basic/fundamental knowledge on marketing. For marketers, this book is still great to read to remind marketing concepts in helicopter view.
Daejun Chung
Great book to learn about the process of creating marketing strategy.
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