The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More
Advance your B2B marketing plans with proven social media strategiesLearn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transfor...more
Hardcover, 218 pages
Published January 24th 2012 by John Wiley & Sons
(first published December 20th 2011)
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Mar 09, 2012 Daniel G. rated it 3 of 5 stars Recommends it for: Business wanting to market to other businesses via social media
This is a well-researched and easy to read book that gives a comprehensive guide to using social media to market to other businesses. If you're in the B2B market and want to ramp up your leads and profits using social media, you need this book.
From tradeshows to Twitter to the mobile Web, Kipp and Jeffrey have given you a crisp tome on bringing real accountability to B2B marketing to generate tangible results in social media. Remember that engagement is a means to an end for a marketer, not an end in itself. This book is a very good guide.