Churchill/Ford/Walker's Sales Force Management with Excel Spreadsheets
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Churchill/Ford/Walker's Sales Force Management with Excel Spreadsheets

3.7 of 5 stars 3.70  ·  rating details  ·  20 ratings  ·  2 reviews
Churchill, Ford, and Walker's Sales Force Management, 7/e, now authored by Johnston and Marshall, is a research/ theory based text that cites the theoretical foundations of sales management and blends this with current industry examples and applications. This book will appeal to a variety of teaching approaches-to those instructors who primarily emphasize the lecture-discu...more
Hardcover, 600 pages
Published July 22nd 2002 by Irwin/McGraw-Hill (first published May 2nd 1993)
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Churchill Ford and Walker's Sales Force Management
Author: Mark W. Johnston, Greg W. Marshall, Neil M. Ford, Orville C. Walker, Gilbert A. Sales Force Management Churchill
Book Type: Hardcover

A very interesting baccalaureate/college level textbook. I learned so much about dealing with ALL employees of my small business from this book. It also helped me relate to the hordes of sales people who came through the doors of my business trying to sell me something too!!
Good book but the material wasn't spectacular
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