The Design of Everyday Things
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The Design of Everyday Things

4.13 of 5 stars 4.13  ·  rating details  ·  6,599 ratings  ·  563 reviews
First, businesses discovered quality as a key competitive edge; next came science. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new frontier. The Design of Everyday Things is a powerful primer on how—and why—some products satisfy customers while others only frustrate them.
Audio CD, 0 pages
Published August 30th 2011 by Tantor Media (first published 1988)
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Bennet
You can learn a lot about relationships from studying the principles of design.

Design is a noun and a verb. Here we’re thinking in terms of both, as in how to design a design. A design is an act of communication. Even the purely aesthetic design, in which appearance is all, is intended to evoke a response.

A functional design must convey the essence of the device’s operation to the user, or put another way: how form translates into function.

Design alone should convey how a thing is supposed to...more
David
After reading this you will never look at any man-made object the same. You will question everything from doors to tea kettles to the most sophisticated computer program. The next time you fumble with an answering machine, web page, or light switch you will think back to the lessons from this book. It is almost liberating once you can see beyond the design of everyday things.

I highly recommend this book for anyone. You absolutely must read it if you will ever be in a position to create something...more
David
Have you ever stood in front of a door, or a microwave, absolutely flummoxed, because the damned thing gave you no clue whatsoever how to open it. If so (even, I venture to think, if not), you will enjoy this book. In clear, coruscating prose he exposes the miserable flaws in the design of everyday objects which conspire to make our lives less convenient, more miserable, and sometimes more dangerous.

The book is not just an exposé of the appalling laziness and hostility to consumers that is commo...more
Jim
This took me FOREVER to read - but it isn't the book's fault. It was me just picking it up at odd moments & it giving me a lot to think about each time. I don't design every day things, so had absolutely no need to read this book, but found it extremely interesting. If you have any part in designing anything, you MUST read this book.

Norman points out the obvious - things I took for granted - & made me think about them in an entirely new light. He breaks down the simplest devices into t...more
Nick Black
Apr 15, 2011 Nick Black rated it 2 of 5 stars  ·  review of another edition
Recommended to Nick by: Jeff Garzik
Jeff Garzik gave me a copy of this back when he was building the Linux network stack in Home Park; I'd seen it praised by a few other people by that time as well (via the GT newsgroups, most likely). I was underwhelmed -- there were a few good case analyses (the oven UI I recall being particularly effective), but very little usable, general principles came out of the read. I went back in 2006, thinking I'd perhaps missed something, but didn't find much more. then again, i'm probably not the targ...more
Bryan Alexander
A splendid book that I finally got around to reading, The Design of Everyday Things walks us through exactly what the title promises. Norman explores phones, doors, car keys, VCRs, water faucets, and signage, looking for principles that show how these work well or poorly.

Despite the author being a psychologist, the books is beautifully bereft of jargon. It reads like Asimov's nonfiction: accessible, brisk, pedagogically attuned, and often witty.

One nice assumption: that the user (you) is usually...more
Traveller
Excellent piece of non-fiction. This book is a prescribed textbook for a course on computer interface design that I'm doing.

Once I really started reading it, I almost couldn't put it down - it was so interesting that it almost read like fiction - none of the dry dust usually found in conventional textbooks.

Very well and humorously presented, and a must for engineers, designers, manufacturers and inventors everywhere!
Jon
Mar 31, 2008 Jon rated it 5 of 5 stars  ·  review of another edition
Recommends it for: designers, computer scientists, engineers
The book introduces basic psychological concepts from areas such as cognitive psychology and ties them into usability and design.

Even though the book feels a bit outdated (they talk about rotary phones and old sewing machines), all the principles covered in the book still apply today.

Even though the book was written with things in mind that most of us won't necessarily use anymore (such as the problem of threading a projector), the principles are still useful to know when designing modern-day th...more
Noce
Orsù, imbranati di tutto il mondo rianimatevi

Una volta sfrondato dalla reiterazione sfiancante alla È facile smettere di fumare se sai come farlo il messaggio profetico emerge in tutta la sua evidenza.

Non siamo noi ad essere cerebrolesi, ma è il progettista ad essere diversamente scadente.

Detto questo, mi accingo a progettare una ciotola a sezioni basculanti con timer incorporato e pulsanti a idrogetto per il mio cane, in modo che anch’esso (si noti il lieve sadismo in crescendo che culmina in...more
Jessica
Couldn't get in to it. Maybe I'll try again at a different time. On a side note, I found it odd that a book about user-centered design had line-broken right-justified headings and baffling use of italics.
Stringy
A classic for a reason. The examples are dated, but if you still remember rotary dial telephones (maybe over 30 years of age?) you'll be fine with them. Since Norman more or less predicts iPhones and iPads in this book, I'd love to read an update chapter from him in the next edition.

The principles are still accurate and useful, and Norman makes a solid case for why my inability to get through doorways safely is actually the fault of the manufacturers. People using products are busy, they have t...more
Kipriadi prawira
A big part of what makes The Design of Everyday Things so enjoyable are the descriptions of flawed designs that Norman peppers throughout the book. These case studies serve to illustrate both how difficult it is to design something well, n how essential good design is to our lives. Norman draws on his own (often humorous) experiences with poorly designed objects, as well as anecdotes from colleagues n friends, n paints an all-too-familiar picture of design gone awry. If you’ve ever struggled to...more
Brian
May 03, 2012 Brian rated it 4 of 5 stars  ·  review of another edition
Recommended to Brian by: Michael Economy
(4.0) Some good stuff in here, though it's certainly dated

I'll be looking up some of his other books to see if he's as good at predicting and suggesting product improvements as he was back then.

I think he makes concrete some really common sense ways to approach and analyze designs of products that humans use. It's certainly entertaining to point out ridiculous products, interfaces etc., but that's kind of 'negative design': what not to do. That doesn't actually help you do it right. Fortunately,...more
Eduardo Rocha
This book is amazing. You'll never look at another door or faucet in the sameway.
If you take anything from this book, it is these 7 principles of making a difficult design task an easy one.

1. Use both knowledge in the world and knowledge in the head.
2. Simplify the structure of tasks.
3. Make things visible: bridge the gulfs of Execution and Evaluation.
4. Get the mappings right.
5. Exploit the power of constraints, both natural and artificial.
6. Design for error.
7. When all else fails, standardize...more
Norain MT
Here was one of those few books that not only made me go "Whoa!" but also made me go away, many times throughout reading it, to do some pondering. Which, I believed, was one of the ultimate purposes of writing a book since as Descartes put it, thinking was the prove that I as a human being existed. So the book had proven that I existed, thank you very much.

The book started with some scenarios about faulty designs that embarrassed the user. Remember the time when you went to a toilet and broke in...more
Paul Reinheimer
This is a fantastic book.

The first thing you'll be told, and come to understand, while reading The Design of Everyday Things is that much of the time when you use something wrong, it's not your fault. Those doors that you pulled when you should have pushed, that can opener that never works quite right, they weren't designed properly. As you get over your new found sense of self-satisfaction you'll be carefully guided through the process of how we interpret objects and assume how they're used, an...more
Graham Herrli
This book has an important message: don't compromise usability for aesthetics' sake.

The message often gets lost along the way as Norman goes on tangents ranting about all the things that are bad about the design industry, all the many ways in products can be made hard to use. The message may be of consequence, but the tone is so grouchy and depressing that it detracts from the expression of this message. The book comes across not so much as a guide of how to design things well as a rant about al...more
Roberta
Nota per il futuro: ricordarsi di guardare la data di pubblicazione prima di farsi tentare da un saggio con titolo accattivante.
Questo interessante excursus sulla non funzionalità del design è del 1988 e cita l'Apple Lisa come esempio di buona progettazione: vorrei sentire il parere dell'autore una volta messogli in mano un iPhone.
Esempi datati a parte rimane corretto il suo ragionamento: perché oggetti di uso quotidiano devono essere complicati? Perché si predilige l'estetica alla funzionalità...more
Ondřej Sýkora
An interesting discussion of how people approach and use things around them and how to design these things to be more usable. The main points of the book can be summarized as:
1. Make things visible - signal to the user what the possible actions are, be explicit about the outcome of these actions, and let the user perceive the current state of the system,
2. Make the mapping between the controls and the controlled objects as explicit and natural as possible, and
3. Make it difficult to make errors...more
Linda
Feb 04, 2012 Linda rated it 5 of 5 stars  ·  review of another edition
Recommends it for: curious people of all kinds. anyone who has to design anything.
By now, Donald Norman's Design of Everyday Things is a classic text on what we have learned to call user-friendly design. Twenty-first century readers will no doubt find it dated (see references to"computer mail"), but it is truly a must-read none the less. By exploring fundamental design principles through human interactions with everyday things -- doors, telephones, light and power switches, even cars -- Norman demolishes the notion of "user error" and lays down a roadmap for achieving truly u...more
Kater Cheek
I got this as an audiobook, based on the fact that it falls within my usual taste for non fiction and because it's been referred to by many other books. In many ways, this is a classic book that inspired many people to think more seriously about design. At least, that's my impression, garnered from the unreasonably long introduction in which the author talks about how great and important his book is.

Confession time: I didn't finish the book. I got down to about the last hour and ten minutes and...more
Audrey
Didn't actually finish the book because I felt it was starting to make me overly critical of everyday things. Most of the problems identified in this book are first world problems, such as how a bathroom could be designed better. Well, some people have holes in the ground with no proper plumbing! And others are trying to design "user-friendly" toilets. The last time I saw someone not know how to use a toilet, he was 2 years old. Honestly, the marginal utility from a better designed toilet or was...more
Sankar
This book was written in 1988 and it shows. Most of the concepts and examples shown in the book are either outdated (wheel phones, VCRs, Answering machines etc.) or already corrected (gas stove knobs etc.) We can realize that this book should have made a HUGE impact when it was released. However, it brings in yawn to read in 2012. Websites (and GNOME project) have taught me a lot about usability and today's usability needs have grown a lot compared to the time this book was written.

The author is...more
Ingrid
Lectura imprescindible si te interesan temas como el diseño centrado en el usuario, usabilidad, etc.

La primera vez que lo leí fue durante la carrera de Psicología, cuando aún era "La Psicología de los objetos cotidianos". Pero esta reseña hace referencia a la edición electrónica del 2002: The Design of Everyday Things.

Algunos de los ejemplos, aunque el libro se ha actualizado un poco, siguen siendo anticuados (estamos hablando de cosas que hace 12 años eran habituales y que han quedado desfasada...more
Earl Carlson
There are many reviews elsewhere calling this book outdated. That is outlandish as the principals still apply, perhaps with even more force than they did when this book was originally written.

Norman's book should be necessary reading for any student in any design based field. I'm a bit ashamed it took me so long to pick it up. I'm glad I finally did, as I was still able to pick up some useful thoughts and ideas from the book.

Without spoiling anything, one big idea that is important is that user...more
Michael Economy
Dec 27, 2010 Michael Economy rated it 3 of 5 stars  ·  review of another edition
Recommends it for: people who make things for other people
Shelves: work-related
Lots of good stuff, but a lot of fluff too. Formatting is bizarre. Similar to the visual display of quantative information, this book is largely a rant. Theres a lot of good points, but what i really took away from this book is very touchy/feely, and hard to apply to every day design.

How do I design things better? Well, I need to kinda design the same way i designed before, but do everything better.
Myth
Library Book

If you're interested in design, this is definitely a foundation book. I can understand why this is required course reading for some classes and required reading for some staff and positions at companies. Anyone who reads this can get something out of it.

That said, I had some issue with it. Most of which are typical for me. I hate it when something simple and easy to grasp is elaborated. The best example of this in the book:

"Most tasks of daily life are routine, requiring little thou...more
Matt
This is a great book, and should be highly recommended for engineers in particular. Product teams are almost always, to some extent, creating products for themselves. They are solving problems that they have identified in a manner that makes sense to them. When these products are intended to be used by or sold to others, a disconnect often arises.

It would serve the product team well to look at problems from their users' perspective. To put aside their inherently greater technical knowledge of th...more
Emma Sea
This is a great design book, and it totally doesn't matter it was originally published 25 years ago. It covers all kinds of industrial design, product design, and information design. I'm hoping Norman is a happy tech consumer now: it's uncanny how when he describes the perfect technology product from a 1988 perspective he's describing something we have now: here's what he wants in a diary:



Lacey
I'm just going to be real. This book was incredibly boring. I picked it up because I was told it was a classic of the field and would be useful to have in my reading repertoire. And truthfully, the only reason I gave it two stars instead of one is because of the impact this book has clearly had on the design field. I'm sure at the time of its original release, this book was light years ahead of others in the way that it thought about design. I can definitely see how its concepts have become a ma...more
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Donald Arthur Norman is a professor emeritus of cognitive science at the University of California, San Diego and a Professor of Computer Science at Northwestern University, where he also co-directs the dual degree MBA + Engineering degree program between the Kellogg school and Northwestern Engineering. Norman is on numerous company advisory boards, including the editorial board of Encyclopædia Bri...more
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“Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating.” 13 likes
“Rule of thumb: if you think something is clever and sophisticated beware-it is probably self-indulgence.” 10 likes
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