false 1202580 3 Your projects, programs, and career turn on the difference between &#147;no&#148; and &#147;yes.&#148; Yet selling ideas&#151;especially the kinds of ideas that make organizations work&#151;is a skill shrouded in mystery. Part emotional intelligence, part politics, part rhetoric, and part psychology, selling ideas is not like tricking someone out of his money. It's about helping others to see things your way&#151; engaging their minds and imaginations. <BR><BR> Charles Lindbergh needed woo to assemble backers for his famous flight; Nelson Mandela used it to lead a revolution in South Africa. In any context, woo is two parts art and one part science. <BR><BR> Richard Shell and Mario Moussa offer a self-assessment to determine which persuasion role fits you best and how to make the most of your natural strengths. They also share vivid stories from their experiences advising thousands of leaders, and stories about famous people like John D. Rockefeller, Andrew Carnegie, Andy Grove, and Bono. <BR><BR> Whether you're introverted or extroverted, competitive or collaborative, intellectual or practical, <I>The Art of Woo</I> will strengthen your persuasion skills in every aspect of your life. 1190745 18 10 2007 The Art of Woo: Using Strategic Persuasion to Sell Your Ideas total:36|5:9|4:9|3:14|2:2|1:2| 36 129 79 16 5 0 false false Mon Mar 09 00:00:00 -0700 2009 Mon Mar 09 02:04:09 -0700 2009 Mon Mar 09 02:04:21 -0700 2009
Salespeople market products and services. Successful people within organizations market ideas. Can you market yours? In this smart, well-sourced book, G. Richard Shell and Mario Moussa show you how to sell your concepts to your colleagues...more...]]> 5 0 false false Fri Aug 22 10:20:54 -0700 2008 Fri Aug 22 10:23:07 -0700 2008 In their book, Shell and Moussa develop in a modern context many of Aristotle’s ideas about principled as well as effective persuasion. The objective of Woo is to win others over to mutual advantage. That is, Woo “is relationship-based persuasion, a strategic process for getting people’s...more...]]> 2 0 false false Fri Feb 01 00:00:00 -0800 2008 Mon Feb 25 18:59:42 -0800 2008 Mon Feb 25 19:04:57 -0800 2008 more...]]> 3 0 false false Mon Jul 20 20:06:24 -0700 2009 Mon Jul 20 20:06:24 -0700 2009 3 0 false false Mon Dec 01 00:00:00 -0800 2008 Mon Dec 29 16:15:32 -0800 2008 Mon Dec 29 16:16:52 -0800 2008 0 0 false false Fri Nov 21 13:41:56 -0800 2008 Fri Nov 21 13:42:07 -0800 2008 0 0 false false Wed Mar 05 22:31:43 -0800 2008 Wed Mar 05 22:33:24 -0800 2008 more...]]> 5 0 false false Sat Jan 12 00:00:00 -0800 2008 Thu Apr 24 05:52:48 -0700 2008 Thu Apr 24 05:56:04 -0700 2008 more...]]> 3 0 true false Fri May 02 00:00:00 -0700 2008 Wed Mar 12 22:27:39 -0700 2008 Mon May 05 18:46:53 -0700 2008 3 0 false false Sat May 23 00:00:00 -0700 2009 Thu Apr 30 09:33:49 -0700 2009 Tue Sep 22 15:55:23 -0700 2009 0 0 false false Sun Aug 23 13:47:39 -0700 2009 Fri Sep 12 15:29:28 -0700 2008 Sun Aug 23 13:47:39 -0700 2009 1 0 false false Sun May 04 11:59:46 -0700 2008 Sun May 04 12:01:10 -0700 2008 1 0 false false Mon Jul 20 18:53:30 -0700 2009 Tue Dec 02 08:47:03 -0800 2008 Mon Jul 20 18:53:30 -0700 2009 0 0 false false Sat Oct 25 02:36:35 -0700 2008 Thu Feb 14 10:34:47 -0800 2008 Sat Oct 25 02:36:35 -0700 2008 0 0 false false Mon Mar 03 09:20:33 -0800 2008 Mon Mar 03 09:21:04 -0800 2008 5 0 false false Sat Jan 10 20:39:46 -0800 2009 Thu Jul 09 10:37:54 -0700 2009 0 0 false false Fri Nov 06 10:44:22 -0800 2009 Fri Nov 06 10:44:22 -0800 2009 0 0 false false Mon Nov 02 12:34:12 -0800 2009 Mon Nov 02 12:34:12 -0800 2009 0 0 false false Mon Nov 02 08:29:40 -0800 2009 Mon Nov 02 08:29:40 -0800 2009 0 0 false false Sun Nov 01 12:09:22 -0800 2009 Sun Nov 01 12:09:22 -0800 2009 http://www.goodreads.com/book_link/follow/8?book_id=1202580