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9th out of 53 books
—
34 voters
No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing
The In-Your-Face, Results-Focused, No-"Kumbaya" Guide to Social Media for Business!
Detailed techniques for increasing sales, profits, market share, and efficiency
Specific solutions for brand-building, customer service, R&D, and reputation management
Facts, statistics, real-world case studies, and rock-solid metrics
Stop hiding from social media--or treating it as if it's...more
Detailed techniques for increasing sales, profits, market share, and efficiency
Specific solutions for brand-building, customer service, R&D, and reputation management
Facts, statistics, real-world case studies, and rock-solid metrics
Stop hiding from social media--or treating it as if it's...more
Hardcover, 253 pages
Published
September 1st 2011
by Que
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Talking The New Business Model
No Bullshit Social Media – The All-Business, No-Hype Guide to Social Media Marketing,
By Jason Falls and Erik Deckers
Everyone grappling for a toehold in the puzzling, evolving business world of today has at some point to have wondered at the stampede to social media sites as Facebook and Twitter. What the authors of this book put forth in no uncertain terms is that social media is now a necessary tool for all businesses.
What does social media change in the accepted b...more
No Bullshit Social Media – The All-Business, No-Hype Guide to Social Media Marketing,
By Jason Falls and Erik Deckers
Everyone grappling for a toehold in the puzzling, evolving business world of today has at some point to have wondered at the stampede to social media sites as Facebook and Twitter. What the authors of this book put forth in no uncertain terms is that social media is now a necessary tool for all businesses.
What does social media change in the accepted b...more
Perhaps a small amount of BS, January 24, 2012
Authors Jason Falls and Erik Deckers spill a lot of ink disparaging the so-called gurus of Social Media who until now have made a lot of promises that some kind of Kumbayah Effect is going to save their flagging businesses. Join the conversation? Sound familiar? But while the ROI (Return on Investment) is not always apparent, Falls and Deckers claim that social media is not just a passing fad, it is not going away, and if done right it can be a treme...more
Authors Jason Falls and Erik Deckers spill a lot of ink disparaging the so-called gurus of Social Media who until now have made a lot of promises that some kind of Kumbayah Effect is going to save their flagging businesses. Join the conversation? Sound familiar? But while the ROI (Return on Investment) is not always apparent, Falls and Deckers claim that social media is not just a passing fad, it is not going away, and if done right it can be a treme...more
The BS in the title of this book seems to be referring to the notion that social media is somehow an end in itself, a worthy goal and pursuit that any organization should engage in in its own right. The authors of this book don’t really buy into it, and they suggest that neither should you. They view social media as just another form of media engagement. It either helps your business in very tangible and concrete ways, or it doesn’t. Any organization should view their social media engagement thr...more
At first I was only going to give this book a three star rating because in my opinion the only thing new I learned pertained to customer relation management and support, which again in my opinion was what all fifteen chapters were about. I decided to give it four out of five stars instead due to the fact that I found myself cracking up with tears of laughter while I was reading it.
The way in which the authors describe and categorize certain customers and how to deal with them was both spot on a...more
The way in which the authors describe and categorize certain customers and how to deal with them was both spot on a...more
No Bullshit Social Media separates the hype and the realities of social media. Social media marketing is the new buzz phrase. Everyone knows that they should join in on this opportunity but some aren’t yet sure why. In fact, many still think that the whole thing is a waste of time and effort.
This book looks to provide a good foundation for anyone still confused by social media. It focuses on averting crisis before the fact. This takes a solid presence and diligently analyzing each move (and mis...more
This book looks to provide a good foundation for anyone still confused by social media. It focuses on averting crisis before the fact. This takes a solid presence and diligently analyzing each move (and mis...more
This is one of those must read books on social media that is useful for a company just starting out in social media. The authors do an excellent job for laying out the reasons why companies need to be on social media, as well as explaining what companies need to do to be successful. The case studies they present include good examples of social media failure and success. Best of all they are candid about how social media applies to business and how it can be used to actually make money for your b...more
Just like the title says. Right down to the detail, however, I find this book brings little new insight to social media. Like Socialnomics, there is probably a hundred books like it.
If you are already into social media and promoting your business, this book offers very little in new ideas. Maybe good for mid to large size businesses with no idea what a Twitter is.
Good if you've never joined Facebook or have no idea what a Tweet. Absolute first grade intro to social media.
If you are looking for suggestions on how to use social media for marketing purposes, I'd suggest picking up a copy of the book and giving it a read. It is filled with useful information and valuable case studies that reveal what has and hasn't worked for other businesses in the past.
And, that's no bullshit.
And, that's no bullshit.
Book is very much focused on convincing people who are reluctant to use social media as a marketing tool to use it.
I've decided I'm not reading any more books about social media marketing, but as far as practitioners and "gurus" go, Jason Falls has it figured out. If you're looking for a guide and want to read a book on the subject, this one will suffice.
Good no nonsense approach to social media. Especially good for those who are worried about jumping into the pool.
Jun 10, 2013
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