Winning the Zero Moment of Truth - ZMOT (Enhanced Version)
Whether we're shopping for corn flakes, concert tickets or a honeymoon in Paris, the Internet has changed how we decide what to buy. Today we're all digital explorers, seeking out online ratings, peer reviews, videos, and in-depth product details as we move down the path to purchase.
At Google, we call this online decision-making moment the Zero Moment of Truth-or simply Z...more
I’m buying into the logic right now—both consciously or subconsciously. The book says that most online reviews tend to be positive: most of my online reviews do tend to be positive, including this one. It’s true because life is too short to write about things you hate.
The monograph is short, flashy, and easy to read. Like many popular books about anything that has to do with business it seems guru-ish, as much to inspire you to go out and ...more
• I wanted to try the new vook format. (Yes, "v"ook, which is an enhanced eBook with audio/video.)Luckily, I enjoyed it quite a bit. Hey, the world has changed, Big Time. ...more
• I needed a "ZZ" title alliteration for a challenge.
• It was free on Amazon/Kindle.
Most of it is intuitive and old news to anyone that has a smartphone, but this book, written by a Google employee about the impact of search on consumer decisionmaking, wraps it all up into a useful framework that is worth downloading into your brain.
Not overly Google centric, although it's immediately clear why this book is free - it is an agnostic evangelism piece for SEO and ...more
It is a good source of information and ideas for both beginners and professionals that might give you and idea or two, and you can finish it in one go, I recommend it.
I may not be the sharpest marketer in the neighborhood, but there were some real gems here. I appreciated the insight (from the folks that matter... and will continue to matter...), the formatting and structure, and the price. :) Check it out if you care about your online future. Just sayin'.