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  <title><![CDATA[Do Something Different: Proven Marketing Techniques to Transform Your Business (Virgin Business Guides)]]></title>
  <isbn><![CDATA[0753509938]]></isbn>
  <isbn13><![CDATA[9780753509937]]></isbn13>
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  <default-description>Frustrated that people seem unaware of your business? Maddened that your competitors are making more money for a worse product? Take charge of the situation and create your own alternatives. Examines 14 key marketing principles to enhance sales and looks at 100 instructive and revealing case studies.</default-description>
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  <original-publication-day type="integer">1</original-publication-day>
  <original-publication-month type="integer">6</original-publication-month>
  <original-publication-year type="integer">2005</original-publication-year>
  <original-title>Do Something Different: Proven Marketing Techniques to Transform Your Business (Virgin Business Guides)</original-title>
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        <author id="155673">
      <name><![CDATA[Jurgen Wolff]]></name>
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  <read_at>Sun Jan 20 00:00:00 -0800 2008</read_at>
  <date_added>Fri Feb 08 07:06:36 -0800 2008</date_added>
  <date_updated>Fri Feb 08 07:09:25 -0800 2008</date_updated>
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    <body><![CDATA[It certainly has some interesting stories from which to learn new and exciting ways to present both oneself and enhance any business to promote sales and exposure.<br/>The last few chapters provide the best information that both amateur and experienced business owners can use to their benefit.]]></body>
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  <date_added>Mon Oct 12 16:21:30 -0700 2009</date_added>
  <date_updated>Mon Oct 12 16:21:30 -0700 2009</date_updated>
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    <name><![CDATA[Eric]]></name>
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  <date_added>Tue Jul 10 12:16:13 -0700 2007</date_added>
  <date_updated>Tue Jul 10 12:16:14 -0700 2007</date_updated>
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