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Влейте в нее свое сердце. Как чашка за чашкой строилась Starbucks.
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Влейте в нее свое сердце. Как чашка за чашкой строилась Starbucks.

3.93 of 5 stars 3.93  ·  rating details  ·  2,852 ratings  ·  219 reviews
Since 1987, Starbucks's star has been on the rise, growing from 11 Seattle, WA-based stores to more than 1,000 worldwide. Its goals grew, too, from the more modest, albeit fundamental one of offering high-quality coffee beans roasted to perfection to, more recently, opening a new store somewhere every day. An exemplary success story, Starbucks is identified with innovative ...more
Paperback, 288 pages
Published 2005 by Стокгольмская школа экономики в Санкт-Петербурге (first published January 1st 1997)
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Supposed to be inspirational for starting a business, but actually rather the opposite. This guy is so ambitious, so confident, so determined, so certain, so driven. I'm feeling much the opposite these days. If that stuff is what it takes, I have no business starting a business.


I really enjoyed the beginning of this book, which was kind of a corporate adventure story about starting Starbucks from about three local stores and a mail-order catalog. It was exhilarating reading about all the chal
Petr Didenko
Must read book ;-) Есть на русском.
This success story is not just about coffee but a romantic affair, a quixotic experience, a story about passion and persistence, people and leadership, commitment and responsibility, love and imagination.

Howard Schultz certainly poured his heart into every single page as he narrates his amazing and compelling business adventures - chronicling his roller coaster ride of building up a small coffee shop into a worldwide phenomenon whilst gracefully and delightfully capturing the heart and soul of t
Matt Burgess
Pour Your Heart into It : How Starbucks Built a Company One Cup at a Time (1999), Howard Schultz

An absolutely amazing book and here's why. Whether you like inspiring tales, historical stories, business how-to or lessons on leadership, this is your book. Howard Schultz gives his firsthand account of realizing a vision and taking audacious leaps all the while exuding discipline and patience. Obviously, this book will mean more to people familiar with Starbucks and having experience its rapid growt
Jimmy Scharpf
I love coffee, can't start my morning without it. I was a big fan of Starbucks as well up until they started to take over the world. This book by founder Howard Schultz explains how Starbucks went from a specialty shop that only sold whole, roasted coffee beans to the drive thru coffee franchise we know today. Very interesting and insightful read, good for anyone interested in business or who has a love for $6 coffees. I read this book on a plane and had about 4 cups of coffee while reading it b ...more
Feb 09, 2008 Anna rated it 4 of 5 stars  ·  review of another edition
Recommends it for: Starbucks Baristas (past and present)!
Recommended to Anna by: Of course my store manager
If, like me, you are a former Starbucks employee, you have a soft spot in your heart for Howard and everything that he says and does. He's like our little demi-god, or even our very own evangelical leader in the worship of coffee (he certainly rakes the money in like Evangelical Mega-churches - some of which have Starbucks' inside them). However, if you are not, remember that Howard always has rose-colored glasses on (that he knows are there) and floridly romanticizes everything around him, from ...more
Tim Johnson
Schultz seems to be almost the antithesis to Steve Jobs. This book provides a fascinating look not only at Schultz himself but the birth and growth of Starbucks as a company. I started reading this because of an article I read listing the 10 best part-time jobs. If Schultz is sincere, and I think he is, I greatly appreciate the values he has helped build into the Starbucks corporation and the reasoning behind those decisions.

It is clearly evident that Schultz is especially nostalgic about his ea
Dhiraj Sharma
I never expected any CEO to write a book about his company in such a lucid and flawless manner.
Howard Shultz left his high paying job at Xerox and joined Starbucks, opened El Giornale, took over Starbucks, sought venture capitalists in the market, opended stores outside Seattle and then all over US, brought in professionals into the business while at the same time retaining two very important core values, "Employees" and "The taste of Coffee".

Starbucks whole journey from humble beginings in a s
Deviant Geek
i cant deny that this book was very well written with a chronicle history starting from schlutz's childhood, just to give u the right idea of his background for a better understanding of his future along with starbuck's. its very inspirational, quite boring at times but it helps you see what he saw, not an opportunity for business and wealth, but the idea of romance with a magical cup of dark roasted coffee and his passion to make everyone fall in love with it, just like he did. and that is how ...more
Rajinder Sobti
In more than one ways, this book was an eye opener for me. For instance, I realized that to start something on your own you don't need a great new idea but a conviction to start it. Your belief matters more than the idea/ business model/ offering. The fact that through Starbucks, Schultz revived the dying commodity of coffee in US sounds fascinating.

Following are the key takeaways (along with the coffee :-) ) for me from this book.
Vision: Schultz had a crystal clear vision of opening coffee bars
Gareth Otton
This semi-biographical story of Howard Schultz and the early years of Starbucks is a very interesting read, at least at the start.

After having read the biographies of other self made men (Steve Jobs, Alan Sugar, Richard Branson etc) this story had a lot to live up to and it doesn't disappoint.

The story of the early years of this entrepreneur and Starbucks is full of ambitions, risks and a lot of little anecdotes that were both fascinating to read and inspiring. You get a real sense of passion
I found this book to be extremely informative and written in a manner that provoked interest and awareness. Not only did Howard Schultz tell about how he came to be who he was, but he showed the points in his life when he believed the changes to take shape. It was his life experiences that guided him to be such an accomplished entrepreneur with strong visions and innovative ideas for the future.
He learned from his parents the importance of hard work, sacrifice, and education. Making your own op
This was a most satisfying business biography. Schultz writes of falling in love with a business niche, selling the concept to investors, creating a public company, building an international brand, and then dealing w crises as the business matured, The book moved briskly and intelligently through its topics. The book could have been improved through a timeline of events and a photo section. The book was well written w a professional writer co-author.
Adam Wiggins
A personal story about the early days of Starbucks.

While I'm not a Starbucks fan in particular, it's impossible not to acknowledge their incredible success as a business. Moreover, we take for granted all the elements they introduced to American culture: dark-roasted coffee, lattes, working in a cafe with wifi.

Loved reading about the coffee community when it was just a handful of people. Apparently Alfred Peet (known today for Peet's Coffee) was the man who brought araciba to America in the 1950
This business method of the book was interesting and I liked the entrepreneurial aspect of how the company the end though it seemed too much like an advertisement for Starbucks.. I don't even drink coffee and found myself wanting one.
Inspiring, with faults that are entirely forgivable.

I think Schultz's voice was mostly authentic in this book, or at least intended to be. Certain parts read too much like a Starbucks PR pitch, but it's entirely possible that Schultz actually believes his own words from the heart.

If, like me, you view businesses like Starbucks with a certain amount of skepticism or disdain ("stop trying to sell me my own humanity, dammit"), but also dream of building your own little piece of the world one day, t
Anna Lundberg
It's hard to imagine the small, entrepreneurial version of Starbucks, all those years ago. Howard Schulz's claims of putting the people first, working in a team, sharing is caring... it's all very admirable and maybe even true but it comes across as a lot of platitudes, more for show than being truly meaningful. Nonetheless it's an interesting look back at the origins of this huge company and a reminder, to paraphrase Steve Jobs, that it's easy to connect the dots when you look back but success, ...more
I wrote this book in 1996, just as Starbucks was sweeping across the country, delighting people in city after city with their unusual blend of strong coffee, upbeat stores, and benefits for workers. I worked closely with the CEO, Howard Schultz, to capture his vision of what a company ought to be: a benevolent employer, a welcoming place, offering consistent high quality. I admire him very much.

This book tells the early story of Starbucks - how it started, how Howard bought out the original owne
Jiwon Moon
Howard Schultz literally pours his heart out into this book to share with the readers his earnest desire to share his passion for the brand Starbucks and its longstanding history. With every concisely written sentence, I could feel the enormous amount of positive excitement he has for the company he has fought so hard for. I have not yet read many books written by business leaders, but I am so sure that not many could compare with Schultz' genuine voice and heart for Starbucks. I would recommend ...more
Certainly, there's a kind of mystic in reading about an entrepreneur's rise to riches, regardless of my inability to relate to financially-motivated, tireless ambition. This book helped clean up the image I had of Starbucks a bit... A little, tiny bit. I'd still always choose a small business coffee roaster and coffee shop over a company whose primary focus is to make Starbucks a one-size-fits-all household name.

Granted, as a younger customer of the gourmet coffee generation (at that, one who le
Vikas Agarwal
Heart and passion is a common theme throughout this book which is more of an account of Starbucks from its inception to the global brand it is today than a business book. One can almost feel that the hard bits are glossed over especially in the third part of the book where the narrative takes almost a self congratulatory tone.

Inspite of this, the book does inspire of what one can achieve if he dares to dream big and has faith and integrity in his mission even when it clashes with the accepted wi
I thought I would enjoy this book more than I did. Howard Schultz, it could be argued, could be counted among the best retail businessman the world has ever seen. Starbucks had 5 stores when he bought the company back in the late 80's and now it has over 17,000.

Howard is clearly a genius at marketing. He has incredible passion. His passion jumps out at you as he speaks. His work ethic is indefatigable; however, there were criticisms of the book as well.

This book was written with Dori Jones Yang.
Beth Anne
This was such an interesting read! As a coffee lover myself, I appreciated Howard Schultz's deep passion for excellence in coffee. And not just the business of coffee, but coffee itself. He has been insistent through the years that the quality if coffee will never be sacrificed. He also built Starbucks to be a different kind of that respected it's employees and listens to the customer. Starbucks changed the way America, and much of the world, enjoys coffee. I am looking forward to ...more
Joel Arnold
This was a fun book to read. Before I started I had few positive feelings towards Starbucks. By the end I was curious to try out some of the drinks he described and intrigued by the culture of the company. The book did make me like Starbucks more. It was also fascinating to get a window into how a start-up develops and becomes a huge company.

Only two criticisms: 1) It's a few years out of date now and Starbucks has gone through some major changes. I would be curious to learn about those years as
Howard Schultz is Mr. Bombastic! While reading you will realize that he smoothly self promote himself. However, he has made the case that he deserves all the respect and the pats on his back. I strongly agree.
The Starbuck story is very well written. I was captivated from the very first sentence. The story is written in a way that it can be used as a guide how to start and grow a successful business. The book is detailed and educational for any entrepreneur. It touches on many aspects of (any)
Jan 15, 2009 Robin rated it 4 of 5 stars  ·  review of another edition
Recommends it for: anyone who loves coffee & Starbucks haters. Until you know all the facts I don't want to hear it.
Shelves: favorite
Well I work at Starbucks, so I guess this book was a must. But I've waited 8 years to read it and I think the timing was right to wait until we have hit some hard times. It is also noteworthy that my current position is at the corporate level hosting our New Hire Orientation. So this is a great book to get a better understanding of our history, culture and values.
I truly work for a great company, who is doing its best in a troubled economy. And I say this at a time when no one’s job is safe. Bu
Actually, I was not a fan of Starbucks and I didn't find any reason to waste my money on brand where I could enjoy coffee at other brand store. It was until I read "How Starbucks saved my life" of Michael Gates Gill who told his unforgettable experience and respectful and dignified relationship among Starbucks. He made me impressed how different Starbucks treat its own employees and customers, and I decided to enjoy my coffee at Starbucks and read this book.
"Pour your heart into it" is about a
Taylor Snyder
As a former Starbucks Coffee Company Assistant Store Manager and Store Manager, I received this books as my standard packet of hiring materials. As a new hire and an avid Starbucks customer I read the book in nearly a day and was incredibly interested in what Howard Shultz had to say (or I'm sure at least dictate). The book is a real in-depth look not only of the start up of a Starbucks but it delves deeply into the history of Shultz, how he came across Starbucks, how he was rejected by the foun ...more
Stephen Fielder
Feb 15, 2008 Stephen Fielder rated it 4 of 5 stars  ·  review of another edition
Recommends it for: progressives, entrepreneurs
I'm not a real fan of company memoirs -- the intimate history of some company -- AND I'm also not much of a coffee drinker. Nevertheless, something led me to seek out and read "Pour Your Heart into It: How Starbucks Built a Company One Cup at a Time" and I'm so glad I did!

The Starbucks story is quite remarkable and wonderfully re-told by its CEO and founder Howard Schultz (aka the Bill Gates of Coffee) with the able assistance of Dori Jones Yang.

In an earlier stage of my life, I was an airline e
Kendra Kleiner
I loved this book. While reading it I learned I had a ton of misconceptions about Starbucks. Having read this book, I will feel even more satisfied with every Starbucks purchase I make. For me that is something to rejoice in. I often find myself disappointed with products I buy and costumer service I receive. I very rarely find myself displeased with Starbucks and the reasons why are clearly laid out by Howard Schultz in this book. His vision has always been the highest quality coffee paired wit ...more
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Schultz is an author and businessman. He was born on July 19th of 1953. He is mostly known for owning Starbucks; he is also the CEO and chairman of that compagny.
He graduated Northern Michigan University with a bachelor's degree in Communication.
Schultz authored the book Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time with Dori Jones Yang in 1997. His second book Onward:
More about Howard Schultz...
Onward: How Starbucks Fought for Its Life without Losing Its Soul For Love of Country: What Our Veterans Can Teach Us About Citizenship, Heroism, and Sacrifice Knowing Yourself - Poems on Life - The Good and the Bad: Poems for the Average Person Onward: Starbucks Ruhunu Kaybetmeden Nasıl Yaşam Savaşı Verdi Comment Starbucks a sauvé sa peau sans perdre son âme

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“In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign. The companies that are lasting are those that are authentic.” 22 likes
“Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.” 20 likes
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