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The Accidental Library Marketer
The Accidental Library Marketer fills a need for library professionals and paraprofessionals who find themselves in an awkward position: They need to promote their libraries and services in the age of the internet, but they've never been taught how to do it effectively. This results-oriented A-to-Z guide by Kathy Dempsey - longtime editor of the "Marketing Library Services
...moreebook, 0 pages
Published
May 24th 2011
by Information Today, Inc.
(first published July 7th 2009)
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Apr 28, 2012
Kendra
rated it
5 of 5 stars
·
review of another edition
Shelves:
non-fiction,
professional
There are no easy answers when it comes to marketing library services, and Kathy Dempsey does not sugar coat this fact in her groundbreaking 2009 work The Accidental Library Marketer. Successful library marketing is an evidence-based process rooted in knowing the patron base, creating programs specifically tied to their needs, and then letting them know about those services in ways that are convenient for them in whichever manner they wish to be notified. Contrary to popular industry belief, lib...more
Recently finding myself in the role of 'accidental library marketer,' I had pretty high hopes for this book. I was a bit disappointed to find that much of the information was not new to me since I work at a library that already has implemented many of Dempsey's suggestions. For librarians who find themselves needing to some marketing inspiration or how to, I'd certainly suggest this.
I knew almost nothing about marketing, so this book was very informative. It comes at it from a library perspective, but also explains the basics of what marketing is in general (i.e., it's not just putting up posters, but learning about your target audience and how to reach them). I felt like there were a lot of things here that we could apply in the library where I work now.
Great little book which does exactly what it says, introduces the marketing process to someone who has never done marketing before in an easy to read format.
Best book on library marketing out there geared to all audiences. Easy to understand but not simplistic. Uses real marketing theory and practice.
Keep coming back to this. Pick up every day for reinforcement--peace of mind--generate new ideas--get out of a rut...great tips and advice for any small co and/or non-profit.
Apr 17, 2013
Peter
marked it as to-read
·
review of another edition
Shelves:
information-studies,
non-fiction
Dec 29, 2012
Stephanie Miller
marked it as to-read
Mar 08, 2012
Arianna
marked it as to-read
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