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Type & Layout: How Typography and Design Can Get Your Message Across-Or Get in the Way
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Type & Layout: How Typography and Design Can Get Your Message Across-Or Get in the Way

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3.95  ·  Rating Details ·  20 Ratings  ·  4 Reviews
"A surprising and useful book full of information and indispensable to anyone involved in communicating ideas through typographic means".--Milton Glaser, president, Milton Glaser, Inc". TYPE & LAYOUT should be required reading before students are allowed to touch a computer".--Dennis G. Martin, Ph.D., Professor of Communications, Brigham Young University.
Paperback, 248 pages
Published January 1st 1996 by Strathmoor Pr (first published March 1995)
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Allie
Dec 27, 2015 Allie rated it really liked it
I just finished a class on document design and I found it so frustrating that I was given all of these rules and restrictions with no explanations as to WHY the rules mattered. I love that this book explains systematically that the rules are there to make it easier for the reader to understand the content. I also enjoyed how the author made comprehension a priority when it is so common to see inaccessible print material that looks pretty but is a challenge to read and finish. It is much easier f ...more
Julie Bozza
Feb 05, 2013 Julie Bozza rated it really liked it
An interesting book that describes how the use of type and layout can aid the reader's comprehension of the subject matter - or hinder their comprehension where it's used incorrectly. Not only does the book describe how and why, but it backs up its conclusions with research findings.

Luckily for me, only one of the conclusions feels unwelcome! Though I suspect there will always be temptations to break the rules...
Chris Herdt
Nov 04, 2007 Chris Herdt rated it really liked it
Recommends it for: Graphic designers
This was an interesting book about how changes in type affect readability and comprehension. According to the studies presented in the book, there are plenty of reasons why you want to use black text on a white page, use serif typefaces, use justified text, etc.

If you design anything that includes text, this book will definitely give you plenty to think about.
tib
May 06, 2009 tib rated it really liked it
Recommends it for: anyone who designs for usability, and the curious
Shelves: nonfiction
Research-based information on typography and layout, clearly written and offering often surprising detail on readability. A gem.
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