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The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism
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The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism

3.92 of 5 stars 3.92  ·  rating details  ·  2,593 ratings  ·  222 reviews
What if charisma could be taught?

For the first time, science and technology have taken charisma apart, figured it out and turned it into an applied science: In controlled laboratory experiments, researchers could raise or lower people's level of charisma as if they were turning a dial.

What you'll find here is practical magic: unique knowledge, drawn from a variety of sci
Hardcover, 264 pages
Published March 29th 2012 by Portfolio Hardcover (first published February 16th 2012)
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Loy Machedo
Loy Machedo’s Book Review: The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism by Olivia Fox Cabane

There are some books which you cannot put down. And then there are certain books that you can read over and over again. Olivia Fox Cabane’s book fuses the ethos of Social Psychology, Neuro-Linguistic Programming, Neuropsychology Research with Emotional Intelligence and the Zen Buddhist Philosophies to come up with The Charisma Myth. After reading Robert B. Cialdini’s
Austin Burbridge
Reader, pass by! How is this book different from so many other self-help books which promote good deportment? Answer: Not very. For an author who brags throughout the book about her lofty credentials and celebrated clientele, this is pretty thin stuff — and rather stingy with its insights, too.

“Charisma” is a myth in American commercial culture —the world of magazines and TV pundits. “Charisma” is a word deployed as a figure of public relations (or uncritical journalism), to suggest that a pers
Kaj Sotala
If we define an introvert as someone who loses energy from social activity and an extrovert as someoe who gains energy from them, then I have usually been an introvert, enjoying social interaction but needing considerable time to recharge afterwards. Since reading this book, however, this seems to have changed: I just came back from a three-day meetup feeling refreshed and energetic, and the very thought of being social has started feeling much more enticing. I stil get momentarily drained of me ...more
Note, I listened to the audiobook vs. reading the book.

The book stays the point and delivers in what it promises regarding the science of personal magnetism. It presents the multiple styles of chrisma, details each chrisma, and dwells into how one can use it within their own lives. The book is detailed and gives you a strong understanding of the different actions a charismatic person uses. Unfortunately, the detailed nature of the book is its own demise.

In the book "7 habits of highly successful
Candice Carpenter
So what is charisma? According to Cabane, it is the trifecta of power, presence, and warmth. All three can be cultivated, promoted, and used in both serene and stressful situations.

Olivia Cabane does an exquisite job of breaking down charisma into a manageable and replicable form for anyone. Contrary to the popular myth, technical wizardry and intellectual brilliance are not enough to win the day. Instead, infusing yourself with powerful charisma can transform your personal and professional life
Ben Nesvig
Add this book to the list of things you should learn in school but don't.
A few things I recall from the book off the top of my head:
- Easiest way to be more persuasive is mirror body language.
- To practice "authority charisma" when in public don't move out of the way for other people when walking.
- The response "No problem" or "No worries" isn't a great response since it makes people think of a negative.
- You become charismatic by giving 100% focus to another person. No fidgeting with hands. No
This review is for the Audible version, not the printed version.

There is some pretty good information in here, but it's limited. I didn't benefit from much of it because the narrator sounds like a teenager. I think that it's quite possible this book could be worth 4 or 5 stars if actually read instead of listened to, but I wouldn't know because the narrator was so off-putting that I tuned her out over and over.

There are a lot of stories and impressive anecdotes, but the step-by-steps and
This review has been hidden because it contains spoilers. To view it, click here.
I think this book had a lot of great points to it that I do follow myself, and some that I would like to try out. I have listened to certain parts over again and made some useful notes to reference in the future. This has to be my 4th favorite book so far from the books that I have read, as far as self-help books. I was just a little surprised at the confidence level of the author with the definite assurance given that charisma will be achieved after reading this book. It was a good book, but no ...more
Surya Kumar
This review has been hidden because it contains spoilers. To view it, click here.
I had to give up on this one. I kept falling asleep. ;)
Despite the title, the book didn't dispel the myth for me that charisma can be learned. If you've read articles or books on public speaking, you'll find many of the same recommendations in this book -- be authentic, really listen to people, be willing to be vulnerable and reveal something personal about yourself, practice and visualize your presentations, and mirror the person whom you want to build a rapport. There were a few suggestions that were new for me: divide and conquer (convince your d ...more
The Charisma Myth offers advice for improving communication skills (especially non-verbal communication) and becoming more charismatic. The book is based on the premise that some research shows charisma is not an elusive quality you are born with, but rather a set of behaviors and communication skills that some people learn early in life by trial-and-error without realizing it. Therefore, charisma is something anyone (in theory) can acquire simply by learning those skills and behaviors. The auth ...more
One of the troubles with writing up book notes long after the book has been read is that only a vague impression remains. Having reviewed it now, though, I can say that I actually absorbed some of it (woohoo, this doesn't always happen!) and there's plenty of interesting things in it.

I'm interested in charisma mostly because a) I don't think I have much and think it's useful and b) my ex-boss had it in bags and it was kind of fascinating. Crazy, horrible, self-obsessed, psychotic and still she
“To know others is knowledge; to know oneself is wisdom.” ~Lao Tsu

Steve Jobs, Bill Clinton, Barrack Obama, Whoopi Goldberg, Oprah Winfrey….What do these people have that you and I don’t? Charisma. They seem to have some special power or personality traits that attract people to them effortlessly. They attract all the attentions when they walk into a room, even without speaking. Somehow, we were taught that either we have this trait, or we don’t; so I was immediately drawn to this title once I s
Peter Mcloughlin
This book surprised me. I opened it being very skeptical and some nasty comments I made in the early updates showed my early skepticism. The author does start out weak. I thought I was reading yet another inspirational life coach. The author grew more specific and concrete as she went on in the book and gained my respect. She talks about specific steps backed up with a rationale in dealing with social situations such as conversation, public speaking, signals in clothing, making a good impressio ...more
Jay Kamaladasa
This is a practical book.

I read this book a week before facing to a stressful interview. So I really had an incentive to learn. I practiced the techniques on total strangers I met the street as well as on people at work. The results were immediate, amazing and they turned out to be some of the most memorable interactions that I've had with anyone, ever. (I apologize for using that over-used american superlative, but it really is true.) A week later, I faced the interview, breezed through it, an
Bobby James
I was surprised by this book. I was worried that it would be a how to get dates book but it was full of great info. It took Dale Carnegie's "How to win friends" to the next level. It is a great read.
This book is more oriented to businessfolk, but I still found it useful as a regular ole person. The part I found particularly valuable was the description of the 4 different types of charisma. I've often wondered why I have trouble with certain aspects of interpersonal relations (read: being a stoic robot at times) while at the same time clearly having a type of charisma. It is because at times I have authority charisma at work, and presence charisma with friends, but lack the ability to exude ...more
Great book! It taught me to not always jump to conclusions about other peoples dilemmas and realize it could be something else. Also helped me analyze situations more and get more out of life.
The information in this book falls into two camps for people, either it's a no brainier and maybe a waste of time or it's demystifying. For me it was latter. I never put much stock into social queues because I always thought people would see my genuine side and appreciate me for me. I've never been so wrong. This book taught me very basic techniques on how to interact with people and how to project approachable body language. I have finished the book but I suspect I will read it over and over un ...more
Could anyone be charismatic? Cabane thinks so. This books breaks what is seemingly complex down for for you.

- Charisma is a skill and discipline.
- Charisma is the mixture of presence, power and warmth.
- Obstacles to charisma lies in our negative, unsettled inner mental states.
- Overcoming them requires destigmatize it, neutralize negativity and rewrite reality that allows you to be more charismatic.
- There are 4 charismatic styles suitable to different situations, focus, visionary, kindness
Edward Tse
This review has been hidden because it contains spoilers. To view it, click here.
Livio Dinaj
The message of the book is that charisma can be learned and improved on consciously

The book is divided into two sections: the knowledge section, and the exercises. Each knowledge section has a couple of exercises to work on and strengthen certain aspects of charisma. Some of the more striking points the book makes is that charisma is made up of three parts: Presence and power, which we all expect, and warmth, which took me by suprise. its important for a charismatic person to show compassion and
Great book! 21st Century How to Win Friends and Influence People. If you want people to be confortable around you read this book and do what it says.

Sure most of the stuff has been said before, but this hits every topic, says it succinctly in an organized and easy to follow fashion. I loved it.
Very interesting study of charisma. This book is hampered by the fact that it is pretty exclusively written to be used by CEO's of corporations. Gross. All of the examples are like "here is how to look impressive while giving a presentation to your stockholders."

Also it is weird, most of the exercises are from Buddhism. Mindfulness meditation, practicing gratitude etc. As well as an exercise in giving your worries over to a higher power, which I think is lifted straight from Alcoholics Anonymou
In the game of randomly putting books on hold because I like the look of the title this was a definite win. :D One of the better self-help books I've read. I found the way she broke down charisma and how it works very understandable and the exercises seem like they'd achieve their intended effect. Possibly I'll come back to this review if I make the effort to implement some of her suggestions. 4 stars
This is a topic I'm passionate about -- which makes me hard to please. The book is great for people new to the field or individuals trying to increase their star power. Olivia has a strong fundamental grasp of the basics and she explains them very clearly. She's obviously a real pro and I recommend this book highly for people who are new to the world of public speaking, charisma, and presence.
VP76363 Fung Siong Ma
Insightful and practical

This is like reading a book about how magicians perform their tricks, with lots of insights about what charisma is (learnable behaviour to project power, warmth and presence), that it's largely projected through body language and how control of internal thoughts is the way to get the right body language for stronger charisma. I like the insights given and the practical exercises and applications in this book. This has excellent summary of key concepts and the practical ex
Laurie Sanders
I enjoyed The Charisma Myth and I learned a lot from it. The most important being that charisma is comprised of three's power, presence, and warmth...and that one can improve their charisma by working on those three things. There was a great breakdown on how to approach each element as well as lots of stories and examples. I enjoyed the book.
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FULL Creative Lib...: The Charisma Myth 1 4 Mar 05, 2014 01:57PM  
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An expert in the fields of charisma and leadership, Olivia Fox Cabane has lectured at Stanford, Yale, Harvard, MIT and the United Nations. As a frequent keynote speaker and executive coach to the leadership of Fortune 500 companies, she helps people increase their ability to influence, persuade, and inspire others.

From a base of thorough behavioral science, Olivia extracts the most practical tools
More about Olivia Fox Cabane...

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“Presence, power and warmth.” 4 likes
“One of the main reasons we’re so affected by our negative thoughts is that we think our mind has an accurate grasp on reality, and that its conclusions are generally valid. This, however, is a fallacy. Our mind’s view of reality can be, and often is, completely distorted.” 2 likes
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