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MBA in a Box: Practical Ideas from the Best Brains in Business

2.95  ·  Rating Details ·  42 Ratings  ·  6 Reviews
The best minds in business—at your service

MBA in a Box brings together some of the best brains in business who show how the core curriculum of an MBA program works in the real world. People like Michael Porter, Rosabeth Moss Kanter, Adrian J. Slywotzky, Warren Bennis, and Bill George give you a box full of ideas and tools that can boost your career and help you add value t
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Hardcover, 448 pages
Published May 4th 2004 by Crown Business (first published 2004)
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(showing 1-30)
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Mihai Pintilie
MBA in a box - Tai's Vault

Brand = Status
What status is attached to your name
3 things a brand does for its customers;
-

Marketing is the vehicle by which you convey the status

You must convey 8 things:
Functionality, ease of use
Appearance, beauty
Technological differentiations
Quality ( lamburghini )
Convenience
Customisation
Reliability, safety ( we have experience, we won awards, with us its a safe bet )
Image

You can't have both a ferarri and a prius, you must use a primary differentiation of those 8
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Satia
Nov 24, 2009 Satia rated it did not like it
I don't often read business books but when I do I usually enjoy them on some level. I couldn't even finish this book. I kept waiting to care about what I read and never did. I usually find myself feeling like an observer at the zoo, reading the articles in the way I would watch an animal pacing its cage (yes, I am old enough to remember these things), intrigued if somewhat removed. This book wasn't the least bit intriguing so I gave up.
Randall Merriott
Jan 14, 2017 Randall Merriott rated it it was ok
The material was dated and all over the place. It was like he gathered up a bunch of random articles and put them in a book. I did get some ideas, but this mostly seemed directed at people who work in large corporations. I listened to the audio version and struggled to get through it. I found Josh Kaufman's book The Personal MBA to be much more helpful.
Dale
Feb 04, 2016 Dale rated it really liked it
Shelves: business, non-fiction
This book got a lot of flack from other readers, but I think it's more of a reflection of when it was written, immediately after the dot-com bust and 9/11. There was a very pessimistic attitude then, and it shows.

But despite that, there are some very good nuggets of information in there that I found helpful.
Redd Kaiman
Aug 19, 2012 Redd Kaiman rated it it was ok
Shelves: redd-s-reads
Not intriguing. Would not recommend it.
Mark Manderson
Dec 04, 2016 Mark Manderson rated it did not like it
Incredibly basic business information. I had much higher expectations with a title MBA in a Box. Best to leave this book on the shelf.
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