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Anything You Want

4.01  ·  Rating Details  ·  6,120 Ratings  ·  306 Reviews
Best known for creating CD Baby, the most popular music site for independent artists, founder Derek Sivers chronicles his “accidental” success and failures into this concise and inspiring book on how to create a multi-million dollar company by following your passion. In Anything You Want, Sivers details his journey and the lessons learned along the way of creating CD Baby ...more
Kindle Edition, 90 pages
Published (first published June 21st 2011)
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Aaron Goldfarb
Jun 29, 2011 Aaron Goldfarb rated it it was amazing
The first time I ever spoke to Derek Sivers, I accused him of ripping me off.

I had seen his great TEDx video called "Why You Need to Fail" and I wrote him to complain. (Jokingly of course.)

I told him "I wrote THE book on failing."

Derek gives his e-mail address on his website and he couldn't have responded quicker or have been nicer (or have used a more amusing adverb to explain why he hadn't heard of my book) :

"Holy crap! That's awesome. Wow. I'm sorry I didn't know about this. Oh, I see it's on
Aug 19, 2011 Jenn rated it really liked it
Top 10 Learnings from "Anything you want"

1. Page 11: Succes comes from persistently improving and inventing, not from persistently doing what's not working.

2. Page 15: Never forget that absolutely everything you do is for your customers.

3. Page 15: It's counterintuitive, but the way to grow your business

4. Page 69: TRUST, but verify

5. Page 33: When someone's doing something for love, being generoius instead of stingy, tursting instead of fearful, ti triggers this law: We want to give to those w
Jul 27, 2011 Doug rated it really liked it
A couple of Derek Sivers stories:

My first CD Baby order was #17697, for 8 discs, in 2000. When I got the now-famous colorful shipment notice I thought I’d actually been the first brand new customer to order as many as 8 albums. I thought the email had been crafted for me, in particular. I felt special.

A little later, I placed an even bigger order, and it happened to be while CD Baby was moving across the country. It was delayed long enough that I eventually contacted support, and I promptly got
Niran Pravithana
Jul 16, 2011 Niran Pravithana rated it it was amazing
Seth Godin recommended this book for every entrepreneur. I just bought it in kindle format.

It's introduction tells that you could learn an author's entire experience of creating business within one hour or two... which, unbelievably, I managed to finish it within exactly one hour because it's short, direct-to-point and really fun to go through.
The story in the book is about author's bibliography, entrepreneur tips and tactics, wow ideas of's owner Derek Sivers. He built his business w
Aug 12, 2011 Jihad rated it it was amazing
I have loved reading Derek Sivers' essays for the longest time. And even though I've read some of the ones mentioned in the book before, they were still as fresh and thought provoking as ever.

I listened to the audio book narrated by Mr. Sivers himself, it added another layer of personal connection to the stories. It narrates a story with an unusual approach to business. Yet it's about much more than that.

It's a very short book, and I would recommend it to everyone.
Greg Stoll
Jul 23, 2011 Greg Stoll rated it really liked it
I have a secret desire to found a technology startup, which probably comes from reading too much Hacker News. I'm pretty happy with my current job, and I don't think I'd actually handle the stress of doing a startup very well, so I doubt it will ever happen. But reading books like this push me towards it. It makes running a startup sound so exciting! (and skips over the long discouraging parts)

This is a collection of anecdotes about founding, running, and eventually selling CDBaby. It's a very q
Jun 03, 2012 Minah rated it really liked it
Actually I knew the author, Derek Sivers from his TED speeches: "How to start a movement," "Keep your goals to yourself," and "Weired, or just different?," not from this book. At glance of my thought about him is that he is interested in a big range of topics, but he points out the core things of human psychology and phenomenon very well. Most of all, I feel strongly he enjoys being what he is doing. He seems very happy. I mean he is doing what makes him happy. From his book "Anything You Want," ...more
Rob Warner
Aug 26, 2011 Rob Warner rated it it was amazing
Quick read but insightful. The basic premise, as I understood it, is to spend your life doing things that bring you happiness, which is not as straightforward as it seems. Too often, we spend our time doing what we think will make us happy, or what we think others expect from us, or what society dictates that we do. This book isn't a formula for building a multi-million dollar company, although that's what CDBaby turned out to be. Instead, it helps you see what criteria to consider when making d ...more
Jan 16, 2016 Jenny rated it really liked it
An extremely short but worthy read. I'm a slower reader, and was done in an hour and a half. Derek Sivers began his own company without ever intending it to grow as it did, and he gives practical advice to readers about happiness in your work, what worked well for him, and mistakes that he made. Sivers is extremely down-to-earth, and his language portrays this. After growing his business to a level in which he was no longer joyful about running it, he sold it for 22 million dollars and gave the ...more
Jul 07, 2011 Michael rated it really liked it
An interesting read, more like you've sat down over a couple of drinks, and he's spilled his story out on the table.
Nathan Wheeler
Sep 10, 2012 Nathan Wheeler rated it it was amazing
Anything You Want by Derek Sivers

It’s not what you think. The title causes someone to think of some sort of name it and claim it gospel or a how to guide to accumulate mass amounts of whatever you want. Derek Sivers is behind one of the most important lessons on leadership on the web. Derek was also the brains behind a company called CD baby. These are lessons that he learned from that experience. This comes a business background so some of this is not applicable to church leadership but lots of
Jon Stephens
Apr 24, 2013 Jon Stephens rated it liked it
I was first introduced to Derek Sivers while watching a TED Talk. I thought his three minute speech was brilliant, so when I saw that he had written a book I was very excited to read it.

Sivers is the creator of CD Baby, a very successful online business that helps independent musicians sell their music. The book is essentially his retelling of the birth and journey of growing that business. It is described as "40 Lessons For A New Kind of Entrepreneur". The book is put out by The Domino Project
Jul 15, 2012 Rob rated it really liked it
I read the audio version of this, read by the author himself.

The book reads as a manifesto mixed with a retrospective. Derek SIvers founded CD Baby before iTunes, before even ecommerce was popular in order to help a few of his musician friends sell their own CDs online. The business exploded and he sold it for $20+M. The book is both his philosophy on what it means to start a business (summed up as "you have a chance to build your own utopia in which the world works as you want it to work"), les
Alison Prendergast
Jul 02, 2011 Alison Prendergast rated it liked it
If you read Derek Sivers' blog or have seen him speak, you won't read anything new in this book. It's very short and took me about an hour to read. Derek Sivers has a great voice and has a refreshing, down-to-earth perspective based on his experiences and decisions. He seems incredibly genuine. The relationship between a customer and a business is often adversarial, but it's clear that Derek Sivers was able to create a different kind of relationship with his clients. Maybe that's because he ulti ...more
Nov 02, 2014 Jay rated it really liked it
Shelves: music, business
Refreshing book about building a customer focused business. Refreshing because it is very short - takes as long to read as a business magazine. Refreshing because it focuses on the decisions to best serve the customer, with plenty of examples, even though some examples run counter to other suggestions. Yes, business can be messy. Refreshing because this story about a business is not about optimizing the business, it's about optimizing the owner's happiness. Refreshing in that the owner describes ...more
Apr 30, 2013 Nichole rated it it was amazing
Shelves: ebooks-read
Why I didn't read this six months ago was a huge mistake.

Seems Monsieur Derek has some valuable lessons and insight... but here's the thing his words are only words until you've gone through the fire yourself... or maybe you're just one of those people who actually take advice and don't agree when hindsight is 20/20.

Best piece of advice from Derek Sivers? Delegate don't Abdicate. Le Sigh. Yes yes...

I learned a very hard lesson doing just exactly what Derek advises the reader not to do... and
Jason Love
Mar 04, 2016 Jason Love rated it it was amazing
Shelves: read-again, 2016-read
I LOVE this book. If you're looking for a how-to manual, this book is a bit all over the place. If you're looking for an inspirational business success story with great business insight, this is the book for you.

It was so good, I am going to schedule time to read it yearly.
Brad Dunn
Jan 14, 2016 Brad Dunn rated it liked it
This is a charming book written by an endearing writer. The work is crisp, its points clear, much in the same vain as 'Rework'. It will serve a person well who is overcomplicating their business, or worrying about the complexities of starting a new one. It won't change your life, but it will make you smile.
John Spillane
Mar 06, 2016 John Spillane rated it it was amazing
Shelves: audiobooked
Audiobook this or listen to Tim Ferriss interview Derek on his podcast. This is an awesome guy and I'm so glad Tim brought him to my attention.
Salvador Daniel
Jul 19, 2014 Salvador Daniel rated it really liked it
No hay forma más clara de demostrar que el dinero es una consecuencia de hacer lo que amas y no un objetivo hueco, banal. El autor narra su experiencia, sus aciertos y errores. Es material muy valioso.
Jan 01, 2016 Julian rated it it was amazing
A quick and easy read. Such a great and inspirational story regarding the creation and growth of CDbaby. Definitely worth a read if you want to get motivated!
Frode Bjerke
Derek Sivers is not your everyday person or entrepreneur. He has a solid philosophy of life which he executes in a way few dares to do, as it breaks with many cultural norms.

In many ways, CD Baby, the backdrop story of this book was the time he discovered his philosophy and got aware of it.

Though some of his advice might not hold water in every situation, or for any person, I believe there are many small tidbits of wisdom both philosophical and practical for anyone who reads this book.
Sean Goh
Dec 15, 2014 Sean Goh rated it really liked it
Don't pursue business for your own gain. Only answer the calls for help.

You can't please everyone, so proudly exclude people.

When you make a business, you get to make a little universe where you control all the laws. This is your utopia.

But if you think true love looks like Romeo and Juliet, you'll overlook a great relationship that grows slowly.
If you think your life's purpose needs to hit you like a lightning bolt, you'll overlook the little day-to-day things that fascinate you.
If you think
Ayush Jain
Oct 27, 2014 Ayush Jain rated it it was amazing
Wow, this is really a fantabulously crafted book. I loved this book so much that I made my own summaries of the various learning I had from this book. The book is extremely to the point and highly relevant for anyone who is into entrepreneurship or aspires to be in. Many of the statements or ideas present are so relevant that they would just get stuck in the head for good.
Quoting a few of the statements I loved,
"Delegate but don't abdicate.",
"Business is as creative as fine arts. You can be as
Apr 04, 2016 Patrick rated it really liked it
Excellent book - short and to the point (you can read it in 90 minutes or so). I would recommend it to any entrepreneur or anyone interested in being an entrepreneur. It has some great core lessons worth considering.

It tells many lessons about life and business through Derek's creation, CD Baby. Since I've listened to a fair number of Derek's interviews and read a lot of his other work prior to reading this, much of this book was expected. Derek is a brilliant thinker and unique in a lot of ways
Ratih Putri Pertiwi
Jan 23, 2016 Ratih Putri Pertiwi rated it it was amazing
Kali kedua menemukan buku diskonan yg bagus *self-satisvictory* :) Buku ini didesain untuk dibaca habis dalam satu jam, tipis hanya 102 halaman. Saya membacanya sambil menunggu antrian dokter gigi hehehe... Meski tipis, buku ini sarat makna. Buku bergenre motivasi/inspirasi bisnis ini menceritakan 40 pelajaran yang bisa diambil selama perjalanan berdirinya bisnis online (CD Baby) selama 10 tahun dengan tidak berpanjang-panjang kata. Dari ide yang berawal dari hobi hingga secara alami berkembang ...more
Feb 22, 2012 Amr rated it really liked it
Simple message told simply by an author and an business owner who admits to liking simplicity: Do what you like is the best strategy for better business management. Don't get driven into the usual way of doing and managing your business. Your business is YOUR business. Do what you like and know, very well, why are you doing it.
Interesting read of an unusual story. Not exactly a story that will fit every business out there but still nice to read.
Brenda Chen
Jan 21, 2016 Brenda Chen rated it it was amazing
Shelves: entrepreneurship
10 years of experience distilled into an hour of reading. Simple, wise, useful, refreshing.

Favorite lines:

"You need to know your personal philosophy of what makes you happy and what's worth doing."

"Business is not about money. It's about making dreams come true for others and for yourself."

"Starting with no money is an advantage. You don't need money to start helping people."

"When you make a business, you get to make a little universe where you control all the laws. This is your utopia."

"I'm so
Apr 19, 2013 Ahmed rated it it was amazing
Always loved listening to Derek Sivers talk. This time it wasn't different. Lovely, lovely book. It was short, insightful and was told like a story. Most of all it was enjoyable.

I'd recommend it to everyone who wants to have a fulfilling life, and has an hour or two to spare.

I must say that I read the audiobook and it was beautifully narrated by Derek himself.
Alexander Fitzgerald
Apr 04, 2016 Alexander Fitzgerald rated it it was amazing
I recently read Atlas Shrugged. While a decently interesting read it was wild how Ayn Rand needed 1,200+ pages to say something.

Derek Sivers is on the opposite side of the spectrum. At 88 pages this is one of the shortest full-priced books I've ever bought on my Kindle. Yet, it's one of my favorite titles out of a library of hundreds.

Mr. Sivers teaches wonderful lessons through the use of anecdotes as he winds through his creation of CD Baby. The stories are easy to follow and memorable. Many im
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“Most people don't know why they're doing what they're doing. They imitate others, go with the flow, and follow paths without making their own.” 18 likes
“If you think your life's purpose needs to hit you like a lightning bolt, you'll overlook the little day-to-day things that fascinate you.” 3 likes
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