Goodreads helps you keep track of books you want to read.
Start by marking “We First: How Brands and Consumers Use Social Media to Build a Better World” as Want to Read:
We First: How Brands and Consumers Use Social Media to Build a Better World
Enlarge cover
Rate this book
Clear rating
Open Preview

We First: How Brands and Consumers Use Social Media to Build a Better World

3.55  ·  Rating Details ·  95 Ratings  ·  16 Reviews
Named Strategy + Business best marketing book of 2011

A social media expert with global experience with many of the world's biggest brands -including Nike, Toyota and Motorola-Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through
ebook, 256 pages
Published June 7th 2011 by St. Martin's Press (first published January 1st 2011)
More Details... edit details

Friend Reviews

To see what your friends thought of this book, please sign up.

Reader Q&A

To ask other readers questions about We First, please sign up.

Be the first to ask a question about We First

This book is not yet featured on Listopia. Add this book to your favorite list »

Community Reviews

(showing 1-30)
filter  |  sort: default (?)  |  Rating Details
Clare O'Beara
Describing himself as 'a branding and advertising professional' the author explains his initial point of view, and reinforces it with 'contributory consumption, a comprehensive system of mindful consumerism'. Capitalism and consumerism can do a great deal of good. But encouraging owners of phones to upgrade them every few months won't be part of that good. Buying up a nation's water supply so as to make and sell sugary drinks or water in plastic bottles won't be part of it. Moving your manufactu ...more
Feb 07, 2013 HBalikov rated it really liked it  ·  review of another edition
Better than the title, so far. Mainwaring is an advocate who has marshaled his facts and puts together his arguments with power and care.

There are a lot of books on linking social media and sustainability. This is not like most and better than others I have read. Why? Because Mainwaring is sharp in his comprehensive take on what he thinks this world needs and his path to getting there.

I also like that he isn't ignoring many of the stakeholders in this enterprise. He speaks well to both the consu
Oct 03, 2011 Les rated it really liked it  ·  review of another edition
A very good outline of how we can and how we are already changing the principles of capitalism.
Anyone who is interested in contributing to positive change in the world should read this book.

"The evolution of revolution begins with contribution."
Rick Bostian
Interesting, but reads like a textbook.
Dennis Fischman
There's a lot to like about Simon Mainwaring's We First. This former advertising executive pulls no punches. He tells his former clients that the way they do business has got to go.

Capitalism, Mainwaring points out, is flawed as a system. It leads to class rule, booms, bubbles, and busts. It promotes selfishness and greed. It sacrifices workers and their families and despoils the environment in a short-sighted grab for immediate profit. Capitalism is not sustainable, neither economically, envir
Aug 16, 2011 Leigh rated it really liked it  ·  review of another edition
Earlier this year, I flew across the country to visit my friend, a law student in Washington DC. On the last leg of my flight I sat next to two people who were around my age (early to mid-20's). There was an unpleasant woman sitting behind us who complained about various insignificant things during the entire flight. When we touched down in DC, my row-mates and I pulled out our phones to let our friends/family (or whoever was picking us up) know we'd landed. Unpleasant Woman saw us with our phon ...more
Jared Tipton
OK - so We First is a bit of a conundrum. I've met Simon Mainwaring twice now, and I like him a lot. He presents well, he's smart, and he's got a lot of great ideas and enthusiasm. However, We First is his Jerry Maguire moment. It's his mission statement on how Capitalism can be made better through brands and consumers working together to solve the world's many ills. Sounds good, right? Well, while there are definitely ideas in here worth your time and consideration, there are also too many that ...more
Chris Giovagnoni
Sep 22, 2011 Chris Giovagnoni rated it really liked it  ·  review of another edition
Capitalism is broken, and We First examines how capitalism can evolve to better serve communities, countries, corporations and consumers. Chapters one through five discuss why we need to change the thinking behind our current practice of capitalism, and chapters six through 10 explains how to do it.

An inspired and enterprising manifesto for improving the world.

Oct 07, 2014 Deera rated it liked it  ·  review of another edition
Shelves: dnf
I thought this book would be about social media, but it's really about economics. The title led me astray a little. I chose it for a presentation for class. I read enough of it, the parts about social media, for my presentation and then moved on. It just wasn't the type of book I needed.
Apr 23, 2014 Larry rated it it was ok  ·  review of another edition
Pie in the sky Pollyanna crap. Corporations will never ever voluntarily do what he recommends en masse. The most hilarious part was categorizing Nike as anything like a corporate citizen when they have driven manufacturing overseas.
The world is changing, and so is the way we do business. It is not business as usual anymore. We have to collaborate, cooperate and creatively engage with the world in the way we do stuff in business, politics, NGOs and the rest of the pillars. WE FIRST is a great guide to that!
Marc Aiello
Jul 06, 2012 Marc Aiello rated it did not like it  ·  review of another edition
This book sucked. Read the most useful critical review on Amazon, it's dead on. I'll never get that part of my life back.
Truely transformational book that I highly recommend!
Feb 06, 2013 Sondra rated it liked it  ·  review of another edition
Interesting book on how capitalism needs to move forward in order to make the world a more sustainable place. Great ideas..started out slow. The last 3 chapters move along much better.
Andrew rated it it was amazing
Jun 01, 2012
Kiko rated it it was amazing
Jul 11, 2015
Stephanie rated it it was amazing
Sep 25, 2012
Rachel rated it liked it
Apr 17, 2017
Drew rated it it was ok
Jan 29, 2015
Wen Xiang
Wen Xiang rated it really liked it
Aug 23, 2012
Geoff Livingston
Geoff Livingston rated it really liked it
Aug 03, 2014
David Cohen
David Cohen rated it liked it
Aug 16, 2015
Michael rated it it was amazing
Mar 28, 2016
Brant Bukowsky
Brant Bukowsky rated it it was ok
Nov 05, 2014
Kate rated it liked it
Sep 23, 2014
Ann Gatty
Ann Gatty rated it really liked it
Jul 14, 2016
Katie rated it really liked it
May 12, 2015
John rated it really liked it
May 24, 2013
Michael Tiger
Michael Tiger rated it really liked it
Sep 07, 2012
Cheryl Burgess
Cheryl Burgess rated it it was amazing
Jun 13, 2013
« previous 1 3 4 next »
There are no discussion topics on this book yet. Be the first to start one »
  • Philanthrocapitalism: How the Rich Can Save the World
  • 15 Commitments of Conscious Leadership
  • Why Smart Executives Fail: And What You Can Learn from Their Mistakes
  • Transforming Leadership
  • The New Capitalist Manifesto: Building a Disruptively Better Business
  • Credibility: How Leaders Gain and Lose It, Why People Demand It
  • Be the Solution: How Entrepreneurs and Conscious Capitalists Can Solve All the World's Problems
  • Personality Not Included: Why Companies Lose Their Authenticity and How Great Brands Get It Back
  • It's Always Personal: Navigating Emotion in the New Workplace
  • Leap of Reason: Managing to Outcomes in an Era of Scarcity
  • Generation Earn: The Young Professional's Guide to Spending, Investing, and Giving Back
  • Transformational Speaking: If You Want to Change the World, Tell a Better Story
  • The Next Convergence: The Future of Economic Growth in a Multispeed World
  • Take the Lead
  • Marketing Myopia
  • Enough: True Measures of Money, Business, and Life
  • The Now Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social
  • Unthinking: The Surprising Forces Behind What We Buy

Share This Book