Whether you are launching a new company or product, consolidating your strength in the marketplace, or trying to hold your own against a competitor...
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reviews
Aug 04, 2009
Emily
rated it: 
Another interesting, informative book from Mr. Kawasaki. Great perspective, from the "little guy's" POV. Provides simple and/or brief exercises designed to shake the reader out of his/her rut. The short interviews included at the end of most chapters were engaging, particularly those from outside the business world. Again, great examples from the real world on creative ways to survive and thrive in an age of cutthroat competition. I also appreciate his emphasis on integrity and et
Dec 17, 2009
Dave
rated it:
Written more than ten years ago, this Guy Kawasaki book offers creative ideas to excel in the competitive arena. Guy reiterates the maxim "the best defense is a good offense". A lot of creative ideas here...
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