Goodreads helps you keep track of books you want to read.
Start by marking “Let Them Eat Cake: Marketing Luxury to the Masses - As well as the Classes” as Want to Read:
Let Them Eat Cake: Marketing Luxury to the Masses - As well as the Classes
Enlarge cover
Rate this book
Clear rating
Open Preview

Let Them Eat Cake: Marketing Luxury to the Masses - As well as the Classes

3.50  ·  Rating Details  ·  34 Ratings  ·  5 Reviews
"This book shows marketing professionals how to position their products to take advantage of the $77.7 billion luxury market." In &I, readers will get the first research-based study of the 15 million truly affluent households that make up the leading edge of the new luxury market. Pamela Danziger notes that the luxury market is changing radically from the conspicuous-c ...more
Hardcover, 320 pages
Published January 1st 2005 by Kaplan Publishing
More Details... edit details

Friend Reviews

To see what your friends thought of this book, please sign up.

Reader Q&A

To ask other readers questions about Let Them Eat Cake, please sign up.

Be the first to ask a question about Let Them Eat Cake

This book is not yet featured on Listopia. Add this book to your favorite list »

Community Reviews

(showing 1-30 of 115)
filter  |  sort: default (?)  |  Rating Details
Simone Collins
Mar 09, 2010 Simone Collins rated it really liked it
Shelves: coolhunting
Let Them Eat Cake: Marketing Luxury to the Masses- as Well as the Classes by Pamela Danziger explores the world of luxury, and discusses some very interesting trends within the luxury industry itself. Cake is an excellent trend spotter read because it provides some very interesting insights on key groups of early adopters, and suggests consumer trends that are sure to have an impact in the years to come.

The book itself is well organized, and refers to actual qualitative and quantitative research
...more
Don Wadewitz II
Oct 29, 2015 Don Wadewitz II rated it liked it
A great read. While a lot of the information was probably locked away in my head from various past experiences, this book helped pull those experiences and that information together.
Suzanne
Aug 13, 2012 Suzanne rated it it was ok
I think this is more of a marketing textbook than what I had in mind, which is something more along the lines of Paco Underhill or James Twitchell. Not uninteresting, but not for me.

Also, the kindle edition had some repetitive sentences that threw me; now I think they're pull quotes or inset boxes that were stripped of graphical formatting for the e-edition. Confusing.
Michelle
Nov 28, 2010 Michelle rated it liked it
I liked this book... just wish it were more current. I also felt that after the first 2-3 chapters the author has made her point and continues to repeat it for the entire book. Her conclusions are fascinating, nonetheless.
rordan shane
Apr 27, 2007 rordan shane rated it liked it
Recommends it for: Marketing Minds
Really good book on marketing, "to the masses and the classes"
Alice Ma
Alice Ma is currently reading it
Aug 08, 2016
Valerie Brett
Valerie Brett rated it liked it
Jun 03, 2016
Neatia
Neatia marked it as to-read
May 31, 2016
Angelica
Angelica marked it as to-read
May 21, 2016
Ken
Ken marked it as to-read
Apr 28, 2016
Jerome Lee
Jerome Lee marked it as to-read
Mar 26, 2016
Jonathan Bloom
Jonathan Bloom marked it as to-read
Mar 24, 2016
Tony Gu
Tony Gu marked it as to-read
Mar 23, 2016
Eril
Eril marked it as to-read
Mar 16, 2016
April
April marked it as to-read
Mar 05, 2016
Arpita
Arpita marked it as to-read
Feb 17, 2016
Kira
Kira marked it as to-read
Jan 24, 2016
Bufo Calvin
Bufo Calvin marked it as to-read
Jan 22, 2016
Will Lauber
Will Lauber marked it as to-read
Jan 01, 2016
Ruby Sprowls
Ruby Sprowls rated it it was amazing
Dec 12, 2015
Eenee Bold
Eenee Bold rated it really liked it
Dec 01, 2015
Orgil Munkhtur
Orgil Munkhtur marked it as to-read
Dec 01, 2015
Shari L. Webb
Shari L. Webb rated it really liked it
Oct 26, 2015
Kim Santor
Kim Santor rated it it was amazing
Sep 23, 2015
Cristalle
Cristalle marked it as to-read
Sep 22, 2015
Linda Henderson
Linda Henderson rated it it was amazing
Sep 12, 2015
Janice
Janice marked it as to-read
Aug 24, 2015
Jo-Anne
Jo-Anne marked it as to-read
Aug 14, 2015
Dina
Dina rated it it was amazing
Jan 18, 2016
« previous 1 3 4 next »
There are no discussion topics on this book yet. Be the first to start one »

Share This Book