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The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web

3.74  ·  Rating Details  ·  102 Ratings  ·  13 Reviews
A top social media guru shares the secrets to expanding your business through relationshipsPeople have always done business with people they know, like, and trust. That's the essence of "relationship marketing." Today, the popularity of online social networking has caused a paradigm shift in relationship marketing. This book helps businesspeople and marketers master this c ...more
Hardcover, 238 pages
Published October 25th 2011 by John Wiley & Sons (first published September 13th 2011)
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pianogal
Dec 30, 2015 pianogal rated it liked it
I like Mari Smith as a person. I've seen her speak and she was nice. I also think she's smart and hard-working. That said - I don't like her message. It just doesn't work for me. As much as she says you have to have balance, I feel like she still wants me to be online marketing more than I'm willing. All this stuff seems like a big rabbit hole to me and I don't want to end up being someone who always has to compulsively check their phone or can't unplug for a minute or they MIGHT MISS SOMETHING! ...more
Janette Fuller
Oct 25, 2011 Janette Fuller rated it it was amazing
Shelves: social-media
Mari Smith has been called the "Pied Piper of the Internet World." She calls herself a "Relationship Marketing Specialist." Ms. Smith understands the changes that social media has created in the marketing world. She is an excellent teacher and is committed to sharing the information that she has learned during her successful relationship marketing career.

"We're being called to higher standards of authenticity, integrity, and transparency, and we are compelled to truly care about the world and a
...more
Lucy
Jan 22, 2012 Lucy rated it it was amazing
Last May a local entrepreneur approached me with the notion of setting up our own Social Media company. Garry had seen the results of his use of Social Media so clearly with his Opticians that he wanted to share his knowledge with his friends and fellow businesses in the area. He had the foresight to know that he needed to surround himself with people who could implement the knowledge he had garnered, so me being a web designer and Michael who later joined us, being a marketing guy we set up Lov ...more
Ryan Manganiello
Nov 27, 2011 Ryan Manganiello rated it it was amazing
I really enjoyed this book!!! It's very reader friendly, so the time and pages just flew by. I especially appreciated the fact that the author explains to the readers why they shouldn’t use abbreviations or acronyms, and gives a brief and solid explanation as to why they shouldn’t.

I would highly recommend this book to anyone who might be searching for the perfect social media etiquette guide, because the author of this book from what I can gather has an unmatched moral compass when it pertains
...more
Christine
Jan 21, 2015 Christine rated it really liked it
Good resources and examples. I wonder how long this will be useful as a reference book in today's ever-changing online world?
speciallyi
Jul 18, 2014 speciallyi rated it really liked it
Brilliant. Useful & enjoyable! I'm sold.
Stanley Lee
Apr 13, 2015 Stanley Lee rated it liked it
Decent if you're a social media beginner.
Drucilla
May 21, 2012 Drucilla rated it it was ok
Shelves: s
I would say that this book isn't for social media newbies. Smith's information can be overwhelming. There was some really useful information, but, unfortunately, it was buried among some really useless information. Smith's tone throughout was also annoying. She was always promoting herself and her website.
Amanda Webb
Dec 01, 2011 Amanda Webb rated it liked it
I reviewed this on my blog! http://bit.ly/rJAs5g Way too lazy to do it again!

However it's a good read for social media newbies or those struggling with it for business. I'd personally ignore all the non soical media related stuff in it though.
Sandra McLeod
Jan 09, 2012 Sandra McLeod rated it it was amazing
This is one of my favorite books on marketing because it keeps the emphasis where it should be--on developing meaningful relationships. It's all about authenticity and reciprocity and I couldn't agree more. Highly Recommended!
Anthony
May 28, 2012 Anthony rated it it was amazing
I was totally immersed with this book when come to social media marketing. Understanding Mari story. I re read this book 3 times and took lots of notes as well.
Michael
May 11, 2012 Michael rated it did not like it
There are some gems to be collected but it's all buried under tons of coal and self-promotional babble.
B
Jul 02, 2012 B added it
(skimmed)
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