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Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms, Third Edition
Develop a successful strategy for segmenting high-tech and industrial markets! Whether it's due to a lack of focus, lack of time, or just bad planning, most companies fall short of the mark in their target marketing. Handbook of Market Segmentation, Third Edition: Strategic Target Marketing for Business and Technology Firms is a practical, how-to guide to what market leade ...more
Paperback, 241 pages
Published April 20th 2004 by Routledge
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