Getting to VITO (the Very Important Top Officer): 10 Steps to VITO's Office
Presents a 10-step plan for getting to the Very Important Top Officer's (VITO) top of mind, top of wallet, and top of their 'to-do' list. This book shows salespeople how to: find and pre-qualify the real VITO; establish real value in VITO's eyes; and, cut to the chase with seven different correspondence modalities.
Paperback, 276 pages
Published February 22nd 2005 by John Wiley & Sons
(first published January 25th 2005)
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