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Launching - for Marketer and Entrepreneur
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Launching - for Marketer and Entrepreneur

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Buku ini menyajikan pengalaman sangat berharga dari 14 tokoh dunia usaha yang pernah gagal dengan `new product launching`, namun kemudian bangkit dan berhasil meraih sukses berkat `launching` berikutnya. Tanpa bermaksud mengabaikan tokoh-tokoh sukses lainnya, pemilihan ke-14 tokoh yang menjadi narasumber buku ini dilakukan berdasarkan kategori produk dan penggunaan kiat ...more
Paperback, 356 pages
Published November 2007 by PT Gramedia Pustaka Utama
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