Goodreads helps you keep track of books you want to read.
Start by marking “Cases in Marketing Management” as Want to Read:
Cases in Marketing Management
Enlarge cover
Rate this book
Clear rating
Open Preview

Cases in Marketing Management

3.6  ·  Rating Details ·  5 Ratings  ·  0 Reviews
This comprehensive collection of 38 cases selected from Ivey Publishing helps students understand the complex issues that marketing professionals deal with on a regular basis. The cases were chosen to help students apply conceptual, strategic thinking to issues in marketing management, as well as provide them with more practical operational ideas and methods.

Cases werecho
...more
Paperback, 560 pages
Published March 28th 2011 by Sage Publications, Inc
More Details... edit details

Friend Reviews

To see what your friends thought of this book, please sign up.

Reader Q&A

To ask other readers questions about Cases in Marketing Management, please sign up.

Be the first to ask a question about Cases in Marketing Management

This book is not yet featured on Listopia. Add this book to your favorite list »

Community Reviews

(showing 1-20)
filter  |  sort: default (?)  |  Rating Details
Nga Nguyen
Nga Nguyen rated it really liked it
Apr 25, 2016
Mudra
Mudra rated it really liked it
Apr 01, 2015
John
John rated it really liked it
Feb 18, 2015
Marc Lawandos
Marc Lawandos rated it really liked it
Oct 21, 2016
João Galo
João Galo rated it it was ok
Dec 21, 2015
Mahender
Mahender marked it as to-read
Aug 04, 2014
Zhi Zhang
Zhi Zhang marked it as to-read
Aug 11, 2014
John Reymund
John Reymund marked it as to-read
Oct 12, 2014
Bams
Bams marked it as to-read
Apr 13, 2015
Shiela Lyn
Shiela Lyn marked it as to-read
Apr 16, 2015
Buguoruci
Buguoruci marked it as to-read
Aug 06, 2015
Sun Park
Sun Park marked it as to-read
Aug 29, 2015
Phillip Simmers
Phillip Simmers marked it as to-read
Sep 07, 2015
Christine Salomon
Christine Salomon marked it as to-read
Oct 13, 2015
Antom Buharov
Antom Buharov marked it as to-read
Jan 31, 2016
Tyler McGill
Tyler McGill marked it as to-read
Feb 07, 2016
Achmad Habib
Achmad Habib marked it as to-read
Nov 06, 2016
There are no discussion topics on this book yet. Be the first to start one »

Share This Book