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The Zurich Axioms

3.85  ·  Rating Details ·  454 Ratings  ·  22 Reviews
The 12 major and 16 minor Zurich Axioms contained in this work are a set of principles providing a practical philosophy for the realistic management of risk, which can be followed successfully by anyone, not merely the experts.
Published September 1st 1992 by Souvenir Press (first published 1985)
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Community Reviews

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Dec 14, 2015 Tirath rated it did not like it
A book based on a flimsy premise and hence, appealing to the masses.

Its a very engaging writing style and full of lessons - axioms - for how to grow wealth and blah blah.
It is for a novice trader or investor who invests without much diligence.

Stuff about not diversifying too much, no charting, how to bet heavily but not too heavily, etc.

Sep 23, 2009 Zeca rated it it was ok
A few interesting points, but could be better...
Jun 11, 2013 Guigo8 rated it really liked it
Max Gunther was the sun of a Swiss original speculator who devised the Axioms who has made his first capital gain at the age of 13. Max Gunther writes the book in a very engaging way that is also easy to read and, realistic. The Axioms are not the traditional wisdom of investment, they are the advises of Swiss who become rich investing. This makes the book much more realistic because there are example of people who began with nothing, and now they have fortunes just by investing, managing, ...more
Saket Saurabh
Sep 09, 2016 Saket Saurabh rated it really liked it
Easy read. Worth reinforcing the age old learning time and again. Full of wisdom.
Ricardo Renesto
May 21, 2016 Ricardo Renesto rated it really liked it  ·  review of another edition
Para ser sincero eu esperava mais. É um livro muito comentado e respeitado entre os pequenos investidores. Ele traz alguns pontos muito interessantes para reflexão, mas em compensação, discordo fortemente de outros. De qualquer forma o livro ajuda a refletir e repensar algumas máximas à respeito do mercado. Vale a leitura, é um livro curtinho e bem escrito.
Fábio Rodrigues
Jul 02, 2010 Fábio Rodrigues rated it it was amazing
Mesmo sendo um livro curto, demora-se mais a fixar a idéia aprendida, mesmo sendo de fácil entendimento. Ajuda-nos a esquecer vários dogmas e falsas verdades em que acreditamos sobre o mercado de ações e futuros.
Nicky Lim
Aug 01, 2016 Nicky Lim marked it as to-read
Shelves: finance
Recommended by Dr Michael Leong

easy to read talking about greed, fear, hope, intuition and stubborness. Excellent first book for those looking to try traing and good for fundamental investors to undertand.
Oct 21, 2012 Thadeu rated it it was amazing
Shelves: finance
A sincere talk about risks. Great warnings about common behavior when investing (or speculating as the author prefers).

A must reading for people who fear risks... and for those that need to manage the risks.
Mar 17, 2013 Ra added it
Escrito en pleno boom financiero de los años 80. Interesante, pero hay que leerlo con cierto sentido critico.
Iris Gercov
Aug 22, 2016 Iris Gercov rated it liked it
Makes sense - so much sense I got the feeling it was all obvious. Worth the compilation, but not innovative or surprising concepts.
João Sampaio
Jun 15, 2013 João Sampaio rated it it was amazing
Shelves: investing
Impressively enlightening. But some Axioms could be misinterpreted if the reader lacks some experience and other readings to build a base.
Jul 14, 2016 Deanna rated it liked it
Not impressed. This book was an easy read but I didn't get much out of it and I really don't agree with several of his interpretations of the axioms. I wouldn't recommend it.
Apr 29, 2011 Leonardo rated it it was amazing
Melhor livro de investimentos de todos os tempos. Simples de ler, mas dificil de aceitar. Mas depois de aceita as idéis, pode ser usado não só em investimentos mas em qualquer atividade da vida.
Jul 28, 2015 Diego rated it liked it
In spite of being focused on investments, this book is not only for those interested in financial markets. It shows why (and how) everyone should take risks on a daily basis.
James Hays
Jun 01, 2013 James Hays rated it liked it  ·  review of another edition
Shelves: own, economics
I've never tried the stock market, so I don't know about that end of things, but the rules of thumb which comprise most of the book are very useful, and not just for speculating.
Édson Patrício
Édson Patrício rated it it was ok
Sep 23, 2012
Breno Abreu
Nov 26, 2013 Breno Abreu rated it it was amazing
Excelente livro. Segunda vez que o eio e ainda tenho muito a aprender com ele.
Samuel rated it did not like it
Jul 01, 2012
Pedro Faria
Pedro Faria rated it liked it
Jun 04, 2015
Fortunato rated it liked it
Jan 14, 2015
Sami rated it did not like it
Jan 18, 2016
Gabriel Levinho
Gabriel Levinho rated it really liked it
Jun 01, 2014
Abhay rated it really liked it
Sep 05, 2016
Leonardo rated it it was amazing
Apr 05, 2015
Johnnyvol rated it really liked it
Aug 06, 2012
Carlos rated it liked it
Dec 25, 2015
Jie rated it it was amazing
Mar 26, 2015
Jhames Sampaio
Jhames Sampaio rated it liked it
Jan 04, 2016
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Max Gunther was an Anglo-American journalist and writer. He was the author of 26 books, including his investment best-seller, The Zurich Axioms.

Born in England, Gunther moved to the United States at age of 11 after his father, Franz Heinrich became the manager of the New York branch of a leading Swiss bank, SBC.

Gunther graduated from Princeton University in 1949 and served in the United States Ar
More about Max Gunther...

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“Adventure is what makes life worth living, and the way to have an adventure is to expose yourself to risk.” 0 likes
“The trick, he said over and over again in any number of contexts, is to disregard what everybody tells you until you have thought it through for yourself.” 0 likes
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