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The Zen Of Selling: The Way To Profit From Life's Everyday Lessons
by Stan Adler
This is a collection of 17 stories from salespeople, using real-life contexts and characters to illustrate fundamental selling rules. Revealing universal truths in the area of selling, the book spans the sales spectrum of products, industries, experiences and styles.
Hardcover, 182 pages
Published July 24th 1998 by Amacom
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I love business books that present the material in story form and this is one of the best. Even if you are not in sales, this is a great book about some principles of selling that would not only help in sales but in life . . . because aren't we always "selling" something?