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Extreme Trust: Honesty as a Competitive Advantage
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Extreme Trust: Honesty as a Competitive Advantage

4.04  ·  Rating Details ·  72 Ratings  ·  6 Reviews
If you accidentally try to order the same song twice from iTunes, you’ll be warned that you already own it. Not because it would be illegal or unethical for Apple to profit from your forgetfulness. There’s a clear busi­ness reason: the leaders of iTunes realize there’s no better way to make you trust them than to be totally honest when you least expect it. In the age of ...more
Hardcover, 336 pages
Published April 26th 2012 by Portfolio (first published March 29th 2012)
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Oct 16, 2014 Jay rated it liked it  ·  review of another edition
Shelves: business, audiobook
This felt similar to a few business books I've read recently, and I think it was books about businesses being "friendlier" to their customers. While friendliness isn't the same as trustworthiness, it is close to their concept of proactive trustworthiness, or trustability. Friends are more trustable. At least the examples are very similar. Much of what is discussed comes back to how a company deals with issues - is it to do what it takes to make the quarter's numbers or do what it takes to make a ...more
Heather Hamilton
Mar 21, 2012 Heather Hamilton rated it really liked it
As a marketing director in retail, we have come to learn that honesty and integrity are THE only priorities when it comes to interacting with our consumers. This book reinforced our mission and helped to refocus our efforts where it would have the most reach and impact.
A great read for any business that already has a great rapport with consumers or anyone who needs to make this their main focus.
Well done!
Kathryn Salek
Feb 05, 2015 Kathryn Salek rated it really liked it
Shelves: non-fiction
This book was concise, focused on the topic and provided insight into the future of marketing that is being shaped by new levels of transparency available via social technology. I loved the case study examples. Not all were new to me, but all were presented in a new perspective that I found useful. My favorite was the Domino's example. They took a very brave and calculated step in owning the diminished quality of their pizza during their relaunch ad campaign, which paid off for them. I also ...more
May 23, 2012 Kacey rated it really liked it
After reading this book I realized - the more things change the more they stay the same - all customers really want is to feel like the companies they do business with have their best interests in mind. Now the question is, which companies will rise to the challenge and become "trustable"? The second question is not "if" companies do it, but how quickly can they do it?"
Jenina Jill Sy
Jun 15, 2013 Jenina Jill Sy rated it really liked it
It was a great book on the reality of today's technology playing a critical role in business & building on people's inherent social nature.
Apr 22, 2016 gatorlog rated it it was amazing
Shelves: public-relations
"online technologies allow us to avenge wrongdoing in a highly social, largely interconnected way" p.100.
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Recognized for well over a decade as one of the leading authorities on customer-focused relationship management strategies, Don Peppers is an acclaimed author and a founding partner of Peppers & Rogers Group, the world’s premier customer-centered consultancy.

Don’s vision, perspective and thoughtful analysis of global business practices has earned him some significant citations by international
More about Don Peppers...

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“However you look at it, trust is probably the single most important ingredient in any personal interaction or relationship.” 0 likes
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