Goodreads helps you keep track of books you want to read.
Start by marking “Humanize: How People-Centric Organizations Succeed in a Social World” as Want to Read:
Humanize: How People-Centric Organizations Succeed in a Social World
Enlarge cover
Rate this book
Clear rating
Open Preview

Humanize: How People-Centric Organizations Succeed in a Social World

4.04 of 5 stars 4.04  ·  rating details  ·  48 ratings  ·  10 reviews
A practical guide for realizing the true potential of social media--not for marketing, but for leadership. Knowing the tools of social media is a must for successful marketing these days, but the real promise of social media is the way it can teach us a whole new way of doing business. "Humanize" takes the principles underlying social media's growth and applies them to the ...more
Hardcover, 265 pages
Published September 26th 2011 by Que (first published September 1st 2011)
more details... edit details

Friend Reviews

To see what your friends thought of this book, please sign up.

Reader Q&A

To ask other readers questions about Humanize, please sign up.

Be the first to ask a question about Humanize

Community Reviews

(showing 1-30 of 332)
filter  |  sort: default (?)  |  rating details
Dave Fleet
Humanize is an interesting business-focused read, with the main premise being that the business world is changing very rapidly and that the processes and cultures within most businesses are not able to operate well in this new world. Social media is used as a primary illustration of a catalyst for the need to change, rather than as a tool or an end in itself - this is not just another 'social media book'.

Humanize does fall down in a couple of areas. Firstly, many of the problems that are detaile
Torben Rasmussen
The subtitle of this book is "How people-centric organisations suceed in a social world" which quite well describes the angle that the authors have taken on the subject of creating a sucessful business.
The book uses the revolution in social media over the past decade as an example and mirror of the advantages of bringing the focus back on the people in and around the organisation - treating employees, customer, shareholders as people instead of resources or numbers.
As noted by many contemporary
John Stepper
This book puts forth a really, really big idea: we need to complement our mechanical model of companies (automation, process, organizing into discrete components) with a human model (adaptive, self-organizing).

It's a thoughtful and realistic book. That is, it doesn't preach revolution nor does it provide a blueprint for a New Way. It simply lays out a compelling argument, provides insights into the elements of a new kind of org (things you can actually do) and includes extremely helpful referen
Traditional business practices are slowly recognizing the reality of social media. At first, many thought Twitter and Facebook were passing fads. Now, they are beginning to see that these mechanisms allow greater opportunities to interact with their customers.

Humanize is for that traditional business that is intrigued by the idea of social media but has no clue how to start. It really is a whole new way of thinking. Just a few years ago, people were fired for checking their facebook accounts. N
The authors present a refreshing new management perspective, based on Senge as well as social media; now that we're all so social online, organizations must catch up and humanize, and reject Taylor's factory ethos.
Ian Purkis
Humanize is a book about Leadership, Management, Organizations, and Change in relationship to adapting to new communication technologies (Social Media)....

The references cited alone are worth the price of admission. This book would be an excellent companion to a Graduate School level course in Communication, Management (MBA, MPA, ...), and/or Behavior Science.

The writing is a tough read, and I almost gave up after 140 characters, but I am glad that I sledded through the shore ice to reach the en
I learned very much from this book, but I did not find it the easiest of reads. There are many great thoughts in the book that will help lead yourself and your organization, allowing you and your organization to become better at what you do. This book lays a foundation for how to change you and your organization with the goal of improving overall business value through this foundation.
Marjorie Clayman
This was a fantastic book. I highly recommend it!
So much good stuff, I had to read it twice!
Victor Melo
Victor Melo marked it as to-read
Aug 11, 2015
Katie Hearne
Katie Hearne marked it as to-read
Aug 04, 2015
Shabbir Vora
Shabbir Vora marked it as to-read
Jul 25, 2015
Sondra marked it as to-read
Jul 17, 2015
Bernard marked it as to-read
May 02, 2015
Todd Greer
Todd Greer marked it as to-read
Apr 23, 2015
Rao Kasibhotla
Rao Kasibhotla marked it as to-read
Apr 14, 2015
Robert marked it as to-read
Apr 03, 2015
Nodar added it
Feb 27, 2015
Stephen marked it as to-read
Feb 16, 2015
Erin marked it as to-read
Feb 11, 2015
Sherri Dishon
Sherri Dishon marked it as to-read
Feb 08, 2015
Anirudh Shrinivas
Anirudh Shrinivas marked it as to-read
Jan 21, 2015
May Tran
May Tran marked it as to-read
Jan 16, 2015
Mark Kennicott
Mark Kennicott marked it as to-read
Jan 11, 2015
Tamara marked it as to-read
Jan 03, 2015
« previous 1 3 4 5 6 7 8 9 10 11 12 next »
topics  posts  views  last activity   
Thoughts on Humanize 1 2 Nov 12, 2011 07:25AM  
  • The Whuffie Factor: The 5 Keys for Maxing Social Capital and Winning with Online Communities
  • The New How: Creating Business Solutions Through Collaborative Strategy
  • Digital Leadership: Changing Paradigms for Changing Times
  • Leaders of Learning: How District, School, and Classroom Leaders Improve Student Achievement
  • Net Smart: How to Thrive Online
  • Open Leadership: How Social Technology Can Transform the Way You Lead
  • The Networked Nonprofit: Connecting with Social Media to Drive Change
  • Redesigning Leadership
  • Great from the Start: How Conscious Corporations Attract Success
  • The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change
  • Hunting for Sparrows
  • The Principal: Three Keys to Maximizing Impact
  • The Connected Company
  • World Class Learners: Educating Creative and Entrepreneurial Students
  • Speak Peace in a World of Conflict: What You Say Next Will Change Your World
  • Collaboration: How Leaders Avoid the Traps, Build Common Ground, and Reap Big Results
  • Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web
  • Curation Nation: How to Win in a World Where Consumers Are Creators
When Millennials Take Over: Preparing For The Ridiculously Optimistic Future Of Business

Share This Book