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16th out of 17 books
—
6 voters
Hegarty on Advertising
by
John Hegarty
What makes a great idea? How does one best pitch to a prospective
client? What effect will new technology have on advertising? Written by
one of the world’s leading advertising creatives, Hegarty on Advertising
contains over four decades of wisdom and insight from the man behind
hugely effective and influential campaigns for brands such as Levi
Strauss, Audi, and Unil...more
client? What effect will new technology have on advertising? Written by
one of the world’s leading advertising creatives, Hegarty on Advertising
contains over four decades of wisdom and insight from the man behind
hugely effective and influential campaigns for brands such as Levi
Strauss, Audi, and Unil...more
Hardcover, 224 pages
Published
June 13th 2011
by Thames & Hudson
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'You'll find exciting, funny, knowledgeable and stimulating people. It's an industry made of entrepreneurs. It's also an industry that will prepare you for almost any other business: it's fast moving, challenging, smart and inquisitive, built on the need for competitive advantage.'
Hegarty on Advertising is a book about our industry, that is englightening, insightful and fun to read. John Hegarty, one of the three founders of BBH, describes his view on the advertising industry and tells his pers...more
Hegarty on Advertising is a book about our industry, that is englightening, insightful and fun to read. John Hegarty, one of the three founders of BBH, describes his view on the advertising industry and tells his pers...more
The book doesn't actually offer much in terms of the technical skills necessary in being a successful advertiser. However, that shouldn't deter readers from thoroughly enjoying this book. Hegarty gives a god detail of his life in the advertising industry, starting from the very start to being the legendary advertising figure that he is. Hegarty's story telling style and insights make reader feels like they're listening to a great master sharing his contemplative journey.
I like two things out of books like these - juicy tidbits of trivia you didn't know, or actual, useful information that will improve my career. It delivered moderately on the former and minimally on the latter. But, then, while I do consider myself mildly creative, I've never gotten much use from creative tips from other people. BBH is a great shop, though, and it was fun to read its history. I loved that part. And this very much makes me hope Bogle writes a book.
A lot of the case studies provided by John Hegarty bears fruit to that particular period in the Advertising industry. Most of the practices would not be relevant to the current times. Nevertheless, the practices of Saatchi and BBH sheds a shining light to what newcomers in the industry can learn from. Relaxing read, something you can finish on your tube ride back home.
A quick, enjoyable read about the advertising industry from one of it's most distinguished practitioners. It isn't an especially excellent book but it is easy and diverting. I read it because I have become more interested in advertising since getting into Mad Men.
Interesting for its autobiographical content but lacking on useful insights for the younger advertisers amongst us. Worth adding to your collection if only to hear how 'BBH' got started from the 'H'.
Very quotable. Very boring. I expected a whole lot more from one of the very few (if not the only one) still active great men of advertising. Nicely written for an art director.
exceptional
Glimpse of a bit of magic.
Not your typical advertising book and that's a good thing. Hegarty's experience and pockets of wisdom transcend to anyone with even the slightest interest in advertising and its relationship with culture and society, and he manages to give us one important lesson: it's all about the ideas.
This book is not about creativity. This is about philosophy in advertising and how to treat with people you work with. Interesting part is about why to be a creative director and about pitching. For people who are starting a career in advertising is required reading. ;)
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“We're all creative, it's just some of us earn our living by being so.”
—
2 people liked it
“Obsessing about one medium versus another is a waste of energy - it is the cultivation and management of ideas, and the people who generate them, that is the crucial factor.”
—
2 people liked it
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