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Blown to Bits: How the New Economics of Information Transforms Strategy

3.51  ·  Rating Details  ·  148 Ratings  ·  7 Reviews
Richness or reach? The trade-off used to be simple but absolute: business strategy either could focus on "rich" information -- customized products and services tailored to a niche audience -- or could reach out to a larger market, but with watered-down information that sacrificed richness in favor of a broad, general appeal.Now, say Evans and Wurster, the new economics of ...more
Hardcover, 261 pages
Published October 1st 1999 by Harvard Business Review Press
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The premise behind the book was to explore the differences between business strategies that concentrated on a broad ‘reach’ with a set of standard products and services that appealed to a large number of people, or they could focus on ‘rich’ information, specialised products and services that were highly targeted and naturally very expensive. They explore the way that the new internet at the time was eroding the differences between these two separate markets, bringing niche products to a wider a ...more
May 10, 2015 TarasProkopyuk rated it really liked it
Не смотря на то, что данная книга довольно старая, но она является очень актуальной и на сегодня.

Авторы книги понятным языком объяснили читателям, почему информация имеет такую важную роль в деятельности любого предприятия и описали её работу в качестве "клея", на котором держатся все организации и предприятия. Авторы очень понятно выложили свои мысли и доводы.

Данная книга поможет понять укрепившимся организациям важность информации и ряд каких необходимых действий им нужно предпринять, чтобы не
Dec 11, 2008 Rickeclectic rated it it was amazing
Recommends it for: Anyone in business or interested in business of any kind
Shelves: business
Very important book for marketing and business in the Web age. About five or ten years before this book came out I wrote a paper (for my company) about how the web would change everything. This book describes that in detail and gives clues to the new world order of products and services that are resulting from that. Still very relevant. Could be a little more clearly written, but Evans and Wurster seem to be trying to create some terminology to describe this new phenomenon and get a bit caught u ...more
Bibhu Ashish
Jan 29, 2008 Bibhu Ashish rated it really liked it
A wonderful book citing the result of the tradeoff happening between richness and reach of any business.Language is very simple & you can be rest assured that everything written in the book is understandable.A lighter read which tries to draw the future of business as convincingly as possible
Ks Pillai
Aug 09, 2011 Ks Pillai rated it it was amazing
A book you should never miss, the best book I have read in last 15 Years ( it is published in 1994, but the contents are still fresh)
Lori Grant
Mar 29, 2013 Lori Grant rated it really liked it
A should-read book on innovation for knowledge workers and entrepreneurs.
Frank Thun
Apr 01, 2013 Frank Thun rated it liked it
Maps how e-something shapes business
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