Goodreads helps you keep track of books you want to read.
Start by marking “100 Things Every Designer Needs to Know about People” as Want to Read:
100 Things Every Designer Needs to Know about People
Enlarge cover
Rate this book
Clear rating
Open Preview

100 Things Every Designer Needs to Know about People

4.05  ·  Rating Details ·  2,503 Ratings  ·  116 Reviews
This is the eBook version of the printed book.If you want to design intuitive and engaging web sites, apps, print materials or products, then you need to know the psychology that underlies people's behavior. 100 Things Every Designer Needs to Know About People explores both the foundational and the latest research in the psychology of the conscious mind and applies it to d ...more
ebook, 244 pages
Published April 14th 2011 by New Riders Publishing (first published 2011)
More Details... edit details

Friend Reviews

To see what your friends thought of this book, please sign up.

Reader Q&A

Be the first to ask a question about 100 Things Every Designer Needs to Know about People

This book is not yet featured on Listopia. Add this book to your favorite list »

Community Reviews

(showing 1-30)
filter  |  sort: default (?)  |  Rating Details
Graham Herrli
You can tell that this book was created by a designer. It's visually appealing: the content is broken into colored call-out boxes with headers, effectively breaking up the flow of the page enough to keep you engaged but not enough to distract you. The headers are also useful mnemonically because you can go back and look over them each day when you finish reading to help remember what you've read.

At the end of each of the 100 sections, there's a box of Takeaways, which gives practical advice on
Leonard Houx
Like so many books these days, 100 Things badly needs a copy editor. For example, Weinschenk talks about buying a present, "for [her] online daughter" (What? You mean your daughter exists only in Second Life?). Another section seems to have had had some paragraphs inadvertently deleted, rendering the section incoherent.

That said, 100 Things book contained lots of great information told in a relatively interesting, entertaining style. With so many great books on design and UX, I wouldn't recommen
Curtis Newbold
Mar 22, 2013 Curtis Newbold rated it really liked it  ·  review of another edition
I used this book for a Master's course I teach on design principles and desktop publishing. Students seemed to enjoy it and I found it to be a useful resource for them as they sought ways to persuade me (and their clients for whom they did projects) of their design choices. The practicality of this book and its easy reading make it a worthwhile book to keep on your shelf. Weinschenk cites interesting studies that clearly illuminate the design principle, making abstract research seem very practic ...more
Mar 18, 2013 Laurian rated it really liked it  ·  review of another edition
Shelves: ux
I was surprised how much I learned. There is a lot in here and it is very readable. Many topics I knew about 70% of, and that extra 30% covered in this book was truly interesting.
Penelope Singer
Aug 25, 2012 Penelope Singer rated it it was amazing  ·  review of another edition
Shelves: design, brain, owned
This is an excellent book on the what, how, and why people do what they do. While geared toward its relationship to communication and design, especially web design, this book still has substantial insights everyone can benefit from. The contents aren't earth-shattering revelations for a lot of seasoned design professionals, but the book does provide a good refresher/reminder of salient principles combined with scientific analysis, case studies and examples--particularly helpful when talking with ...more
Bindu Upadhyay
Feb 09, 2017 Bindu Upadhyay rated it it was amazing  ·  review of another edition
Shelves: usi
This is one amazing book that everyone must read.
Aug 06, 2011 Stringy rated it liked it  ·  review of another edition
Recommends it for: Designers, developers, and content experts
Recommended to Stringy by: UX bookclub
Nifty little book that's easy to read in small bursts. Lots of interesting concepts, backed by research, presented in a way that makes it easy to apply to your own work. I also like that Weinschenk includes lots of links to videos and websites demonstrating her points, so you can learn more about the concepts that interest you most.
Jun 09, 2012 Deb rated it really liked it  ·  review of another edition
This book is so helpful, especially when read on my iPad where I can easily get to the links and watch videos, etc.

Helping me with the design on an online journal!!
Brandon Buerkle
Mar 08, 2017 Brandon Buerkle rated it it was amazing  ·  review of another edition
Super insightful and ultra condensed, Susan Weinschenk's 100 Things Every Designer Needs to Know About People is a must read and a great reference for any designer. It's also a fascinating read for anyone interested in human behavior in general. I highly recommend it.
Anastasiia Husieva
A very short book that contains only the most important things. Interesting facts mentioned there engage into deep and active reading and thanks to them you actually remember the main principles listed there.
Mar 16, 2017 Luis rated it it was amazing  ·  review of another edition
I've loved this book. After The Design of everyday things, it's one of the best I've ever read. Each one of the principles were really insightful.
Sebah Al-Ali
فكرة الكتاب ممتعة، وطريقة عرضه جميلة.. لكن بعد المعلومة الـ٣٠، بدا وكأن الكتاب تحول لموسوعة علمية عن النفس البشرية، والمعلومات تلقى من كل حدب وصوب دون علاقة واضحة بالتصميم.



"But the truth is that what your brain comes up with isn't exactly what your eyes are seeing. Your brain is constantly interpreting everything you see."


"Central vision is what you use to look at things directly and to see details. Peripheral vision encompasses the rest of the visual field—areas that are visible, bu
Deane Barker
Jun 27, 2016 Deane Barker rated it really liked it  ·  review of another edition
This is a good and necessary book, but I can't figure out how to handle it. There's simply a lot of information in it, and it's all so good, that it prompts anxiety in the reader as to how they can possible remember/process it all.

The book is exactly what the title says: 100 short vignettes about how website visitors think -- how they perceive information, what they look at, how they make decisions, etc. Each "chapter" is maybe 2-3 pages long and takes about one minute to read. Each one is suppo
Apr 25, 2013 metralindol rated it really liked it  ·  review of another edition
Книга С'юзен Вейншенк - гарна поміч, аби трішки систематизувати побачені, підглянуті чи прочитані окрайці знань про іноді курйозні особливості людини сприймати, запам'ятовувати і витягати з пам'яті інформацію. Часто виникає бажання записати на папері здогад чи осяяння з приводу, приміром, того, що
людина прагне мати більше інформації, ніж здатна обробити.
Або що історії переконують більше, аніж дані.
Або ж що людина одномоментно здатна запам'ятати лише чотири елементи.
...не хвилюйся - авторка уже
Mostaque Ahammed
A masterpiece for designers. Must read who want's to think about design, do about design. Design is all about communication. Who do you communicate? Almost 99% for other peoples. If you don't now people, what every solution you come up with, is going to NOT work.

You have to now how people see, so you can see with their eyes. You have to know how people read, so you can prepare your content to make readable. Remember, content is the KING. It's not just easy reading, you have to make your users r
Chris Wood
I have rather mixed reactions of this work. On the one hand, the book provides a fun, pithy set of principles from the field of psychology that have a peripheral bearing on web design. There were many principles that I found rather helpful, such as where the eye focuses, how people remember, and the relationship between rich visual media and human interest.

On that other hand, I found the work to be a rather banal treatment of a very broad field, psychology, that often moved so far into the perip
Dec 01, 2016 Letya rated it really liked it  ·  review of another edition
Nem, nem ennek a könyvnek az elolvasása fogja az egekbe repíteni a weboldalad látogatottságát. A webshopodban sem fognak a megrendelések soha nem látott mértékben nőni.
Viszont, ha elolvasod a könyvet, akkor 100 olyan tippet kapsz, amivel jobbá, élvezhetőbbé teheted az oldaladat, blogodat. Főleg a friss blogereknek ajánlom, mert attól, hogy cuki az oldaluk és aranyos dolgokat irkálnak, nagyon soknál egyszerűen megriadok a blog felépítésétől és kinézetétől.
Apró kis trükkök, amivel a pici kelleme
Jun 10, 2013 Emily rated it really liked it  ·  review of another edition
A useful, practical introductory or refresher course for designers of everything from websites to maps to instructional videos to signage.

Notes: "Don't underestimate the power of watching someone else do something. If you want to influence someone else's behavior, then show someone else doing the same task" (I've added images of parents sitting with and actively interacting with their kids during storytime to the "welcome" sign I put out at Family Storytime, to encourage attendees to do the sam
Amber Case
We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you’ll be able to design more intuitive and engaging work for print, websites, applications, and pr ...more
Jimmy Longley
Feb 01, 2016 Jimmy Longley rated it really liked it  ·  review of another edition
Reviewed as part of my 100 books challenge:
Run-on Sentence Summary
A list of 100 takeaways from modern psychology relating to how people think, and their implications for design.

This is a short, fun little book filled with lots of cool insights such as "51. Variable Rewards are Powerful", or "74. Anecdotes Persuade More than Data." It reeks of a set of blog posts converted into a book, but that doesn’t really matter. Its a short read, and I learned n
Apr 19, 2016 Arti rated it really liked it  ·  review of another edition
Shelves: design
The book references studies in neuroscience and behavioural science and provides some simple but interesting insights on how we all read, see, think, remember, feel, decide... it touches on what motivates people and how we all make mistakes... some of the insights are thought provoking and force you to reflect...

The book does not really get down to providing pointers or guidance on how to work with these human capabilities to improve the user interactions or experience... instead just brings ou
Apr 10, 2015 Jessica rated it really liked it  ·  review of another edition
I finished this book in a day (today to be exact :)). I found it to be interesting, easy to read, and informative. The book covered a wide range of material at a high level while giving recommendations for practical application and links for obtaining additional information. This book would be very useful for anyone designing a new product or website. It is also useful for presenting information and influencing others, however I suspect the next book I plan to read by the same other to be even m ...more
Emily H.
Jan 12, 2014 Emily H. rated it really liked it  ·  review of another edition
Shelves: prof-dev, dr-min-liu
I love pop psychology, who doesn't?, and I also liked this book--100 Things Every Designer Needs to Know About People. But like little 5-sentence blurbs that summarize psychology studies, you sometimes want to dig deeper and examine why people relate to machines in the way they do, and what the study really said: did it involve 5 people? was it qualitative? how long ago was it completed? Weinschenk attempts to make the link between cognitive psychology studies and web design and makes a valiant ...more
Вікторія Слінявчук
Cмело могу рекомендовать: книга отличная! Must-read для всех, кто проектирует и тестирует пользовательские интерфейсы - как программное обеспечение, так и различные устройства. Будет интересно и тем, кто интересуется когнитивной и социальной психологией. Написано увлекательно, читается легко.
Поскольку тема юзабилити меня давно интересует, что-то из этого я знала и раньше, но почерпнула и много нового.
Мне понравилось, что Уэйншенк дает конкретные прикладные рекомендации, и в то же время обосновыв
Chhavi Shrivastava
Highly recommended not just for designers, but curious people in general.
Trung Thiều
Oct 06, 2014 Trung Thiều rated it really liked it  ·  review of another edition
This book contains the information from many different researches that shows:
How People See
How People Read
How People Remember
How People Think
How People Focus Their Attention
What Motivates People
People are Social Animals
How People Feel
People Make Mistakes
How People Decide

It's not just a book about GUI Design as I thought before reading the book.
It's used for any designer for any product that involves an audience.

Because it has many statistics and scientific facts from the research, it's not an ea
Ramya (Idea Smith)
Lest the title throw you off, this isn't a design book. It's a book about how human beings capture and process information. The 100 things span diverse aspects of this from central/peripheral vision, daydreaming, creativity, response interpretation, motivation, visual fatigue and laughter.

Each lesson is more like a tip, illustrated with a case or story and bulletted at the end with salient points. I found it interesting and easy to read, even though I have little to do with design. The author ap
Jan 17, 2013 Sandro rated it liked it  ·  review of another edition
Good book with lots of interesting facts. I specially like the "Takeaways" box at the end of each one of the 100 Things. In these boxes the author gives advices on how to use what she said on that topic but relating it to the web design area. (Which is great, so you don't have that feeling: "yeah... this is great and all, but how does it relate to me doing websites and making people like them?")

All-in-all I recommend reading it, even if it's only to impress at dinner conversation using the inter
this book was amazing, im not a web designer as a matter of fact im an illustrator but i still think it is very interesting how minds work, and by this, how us as designers can get to know this and use in our favor.
the author not only presents really substancial information but she puts it in a way that is fun and easy to read.
the only thing that really bother me is how she promoted her other book, thing that got worse in the final chapters of this one.
Jul 15, 2014 Elizabeth rated it really liked it  ·  review of another edition
This is a book I wish I had been assigned to read in college, but was happy to have discovered on my own. Great insight into how to design for the way people read, process, search, and make decisions, both online and in stores. If you're designing for the web, this is a must read!

And designing for comprehension and learning is not all talk, the layout of the book is both clear and friendly; a delight to read.
« previous 1 3 4 5 6 7 8 9 next »
There are no discussion topics on this book yet. Be the first to start one »
  • Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences
  • Designing with the Mind in Mind: Simple Guide to Understanding User Interface Design Rules
  • Simple and Usable Web, Mobile, and Interaction Design
  • Web Form Design: Filling in the Blanks
  • Designing for the Digital Age: How to Create Human-Centered Products and Services
  • Designing for Emotion
  • Observing the User Experience: A Practitioner's Guide to User Research
  • The Elements of User Experience: User-Centered Design for the Web
  • Universal Principles of Design: 100 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach Through Design
  • Designing the Obvious: A Common Sense Approach to Web Application Design
  • Designing Interfaces: Patterns for Effective Interaction Design
  • A Project Guide to UX Design: For User Experience Designers in the Field or in the Making
  • Undercover User Experience: Learn How to Do Great UX Work with Tiny Budgets, No Time, and Limited Support
  • Mental Models: Aligning Design Strategy with Human Behavior
  • Communicating Design: Developing Web Site Documentation for Design and Planning
  • About Face 3: The Essentials of Interaction Design
  • Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems
  • Handbook of Usability Testing: How to Plan, Design, and Conduct Effective Tests

Goodreads is hiring!

If you like books and love to build cool products, we may be looking for you.
Learn more »
Susan Weinschenk has a Ph.D. in Psychology and over 30 years of experience as a behavioral psychologist. She applies neuroscience to predict, understand, and explain what motivates people and how to get people to take action.

Dr. Weinschenk is the author of several books, including How To Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, 100 Things Every Designer Needs
More about Susan M. Weinschenk...

Share This Book

“Favor 2D elements over 3D ones. The eyes communicate what they see to the brain as a 2D object. 3D representations on the screen may actually slow down recognition and comprehension.” 1 likes
“You’ve probably had the experience of encountering a door handle that doesn’t work the way it should: the handle looks like you should pull, but in fact you need to push.” 1 likes
More quotes…