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Steal These Ideas!: Marketing Secrets That Will Make You a Star
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Steal These Ideas!: Marketing Secrets That Will Make You a Star

2.96 of 5 stars 2.96  ·  rating details  ·  55 ratings  ·  4 reviews
Working for nearly thirty years with and for leading companies including Citigroup, American Express, Epsilon, Apple, and Fidelity--with notable political and not-for-profit campaigns along the way--Steve Cone has the kind of hard-earned, high-level experience that translates into valuable, tested ideas on what really works--and doesn't--in marketing.
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Hardcover, 208 pages
Published September 1st 2005 by Bloomberg Press
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Laura
Written by one of my clients, so I gave it a spin. Very quick read, lots of good tips, but some of the examples didn't make sense to me.
Theresa
Assigned for a Marketing class. Actually not that bad, an easy read and full of interesting marketing and advertising ideas!
Lori Grant
An optional-read book on marketing for the knowledge worker, manager, executive, or entrepreneur.
Moses
This book sucks. The author should stick to marketing and not do anymore writing.
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