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Managing Business In A Multi Channel World: Success Factors For E Business
Managing Business in a Multi-Channel World: Success Factors for E-Business addresses the concerns of existing companies who wish to succeed in the new multi-channel environment as it develops and becomes commonplace. Readers will obtain academically rigorous yet manager-accessible insight into recent studies on multi-channel e-business in three focus areas: consumers, mark ...more
Hardcover, 370 pages
Published April 30th 2005 by Idea Group Publishing
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