Basic Marketing Research
Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? Because it's written to your perspective as a student. Authors Churchill and Brown know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place...more
Paperback, 624 pages
Published April 3rd 2006 by South-Western College Pub
(first published 1988)
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