Goodreads helps you keep track of books you want to read.
Start by marking “Basic Marketing Research” as Want to Read:
Basic Marketing Research
Enlarge cover
Rate this book
Clear rating
Open Preview

Basic Marketing Research

really liked it 4.00  ·  Rating Details  ·  7 Ratings  ·  1 Review
Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? Because it's written to your perspective as a student. Authors Churchill and Brown know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place ...more
Paperback, 6th Edition, 624 pages
Published April 3rd 2006 by South-Western College (first published 1988)
More Details... edit details

Friend Reviews

To see what your friends thought of this book, please sign up.

Reader Q&A

To ask other readers questions about Basic Marketing Research, please sign up.

Be the first to ask a question about Basic Marketing Research

This book is not yet featured on Listopia. Add this book to your favorite list »

Community Reviews

(showing 1-30 of 34)
filter  |  sort: default (?)  |  Rating Details
Melissa  Rosales
Apr 11, 2009 Melissa Rosales rated it did not like it
for class. obviously.
Chestyakara Chaka
Chestyakara Chaka marked it as to-read
Jun 15, 2016
Tanya Krevskaya
Tanya Krevskaya is currently reading it
Jun 12, 2016
Vladimir
Vladimir marked it as to-read
Feb 27, 2016
Leyla
Leyla marked it as to-read
Jan 22, 2016
Vaggelis Tsirkas
Vaggelis Tsirkas marked it as to-read
Sep 25, 2015
JESSICA KRASKI
JESSICA KRASKI marked it as to-read
Aug 28, 2015
Raymond Penney
Raymond Penney rated it it was amazing
Aug 01, 2015
timmy33313
timmy33313 rated it really liked it
Jul 01, 2015
Marj
Marj marked it as to-read
Mar 04, 2015
Ziyad
Ziyad marked it as to-read
Feb 26, 2015
John
John rated it really liked it
Jan 25, 2015
Karen Wilson
Karen Wilson rated it it was amazing
Jan 18, 2015
Rio Peco
Rio Peco rated it it was amazing
Dec 14, 2014
Данило Судин
Данило Судин marked it as to-read
Jul 12, 2015
Cheston
Cheston rated it really liked it
May 14, 2014
Fakerifablack
Fakerifablack is currently reading it
Mar 14, 2014
Kurniadi M'y
Kurniadi M'y marked it as to-read
Oct 14, 2013
Maria Calamo
Maria Calamo marked it as to-read
Aug 12, 2013
Nyasha Tigere
Nyasha Tigere marked it as to-read
May 05, 2013
Asha Fikiri
Asha Fikiri marked it as to-read
Apr 07, 2013
Laurie
Laurie marked it as to-read
Jan 27, 2013
Hakan Yılmaz
Hakan Yılmaz marked it as to-read
Jan 04, 2013
Lucas Lellis chiovetto
Lucas Lellis chiovetto marked it as to-read
Oct 22, 2012
« previous 1 next »
There are no discussion topics on this book yet. Be the first to start one »

Share This Book