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Basic Marketing Research

really liked it 4.00  ·  Rating Details  ·  7 Ratings  ·  1 Review
Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? Because it's written to your perspective as a student. Authors Churchill and Brown know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place ...more
Paperback, 6th Edition, 624 pages
Published April 3rd 2006 by South-Western College (first published 1988)
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Apr 11, 2009 Melissa Rosales rated it did not like it
for class. obviously.
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