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The Privacy Payoff
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The Privacy Payoff

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Businesses eagerly collect information about their customers through knowledge-based technology, hoping to better serve their customers and increase profits. But most firms overlook one key point -- customers don't like it.Going beyond quick fixes, The Privacy Payoff offers companies concrete steps to avoid the risks of the privacy minefield and reap the advantages of a ...more
Hardcover, 288 pages
Published January 1st 2002 by McGraw-Hill Ryerson
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