Goodreads helps you keep track of books you want to read.
Start by marking “The Privacy Payoff” as Want to Read:
The Privacy Payoff
Businesses eagerly collect information about their customers through knowledge-based technology, hoping to better serve their customers and increase profits. But most firms overlook one key point -- customers don't like it.Going beyond quick fixes, The Privacy Payoff offers companies concrete steps to avoid the risks of the privacy minefield and reap the advantages of a ...more
Hardcover, 288 pages
Published January 1st 2002 by McGraw-Hill Ryerson
To see what your friends thought of this book, please sign up.