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Cold Cereal (The Cold Cereal Saga, #1)
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Cold Cereal (The Cold Cereal Saga #1)

3.68  ·  Rating Details ·  1,734 Ratings  ·  338 Reviews
Cold Cereal Facts Serving size 1 chapter Number of servings 40
Primary human characters 3
Scottish Play Doe, aka Scottpossible changeling Erno Utz genius Emily Utz supergenius Magical creatures at least 3
Mick Leprechaun (or Clurichaun)
Harvey Pooka (rabbit-man)
Biggs indeterminate origin (hairy, large)
Evil organizations 1
Goodco Cereal CompanyPurveyor of breakfast foods aspirin
Hardcover, 432 pages
Published February 7th 2012 by Balzer + Bray
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Jan 29, 2012 Aeicha rated it it was amazing
Read the complete and original review at Word Spelunking

Magical creatures (leprechauns, rabbit-men, fay, a might be bigfoot), clever young characters, wicked baddies, and an action packed, wildly fun and funny story…Cold Cereal by Adam Rex has everything you could ever want in an MG fantasy…and a heck of a lot that you never even knew you wanted!

Scottish Play Doe—aka Scott—is used to being a little different, and not just because of his name. Sometimes he hallucinates thing
Apr 14, 2012 Raina rated it liked it
Shelves: j, funny, faeries
Oh, Adam Rex. You are so cool, I can't really stand it.

In the prologue of this book, a series of people are passing by a pet carrier in an airport...
"A woman with a tight ponytail that hoisted her face into a permanent, painted grin bent in front of the cage.
'Aw, hewwo, widdle Chihuahua,' she said. 'Hewwo.' Then she rose to go wherever it is people like that come from."

Seriously. I love this man. I want all his tshirts.

That said...
There is A LOT going on in this book. Junk Food Factory,
Jan 20, 2012 Laura rated it liked it
This book had me until the very end - the satirical look at breakfast cereals (who wouldn't want to try Burlap Crisp or KoKo Lumps?), the unicat, Harvey the semi-invisible rabbit-man were all fun and a little charming. I got the joke about Sir Reggie Dwight being John Doe. The idea that Emily and Erno had a strange (ok, bizarre) home life, that Scott saw strange things, that Goodco was, well, evil? All well and good.

The setting is New Jersey and Goodco is a multi-national cereal company that als
Cathe Olson
Feb 11, 2012 Cathe Olson rated it liked it
I wanted to love this book . . . I really did. The premise of an evil cereal manufacturer stealing the magic of leprechauns, rabbits, and vampires to make its cereals so addicting is genius. But I just couldn't get into this book. It seemed like there was just one crazy thing happening after another and one crazy creature being introduced after another . . . many from completely out of nowhere. It kind of reminded me of the bedtime stories I made up for my kids when they were younger . . .adding ...more
Aug 27, 2012 Laura rated it really liked it
This book has everything: non-stop action, a host of interesting and well-developed characters, complex and creative world-building, tons of humor but many touching parts as well, and charming illustrations. Also, a unicat.
Tyler Jones
Feb 17, 2017 Tyler Jones rated it really liked it
Shelves: juvenile
Q: Is this book funny?
A: Well, don’t read it while you are actually trying to eat cold cereal, or you run the risk of blowing milk out your nose and possibly getting a blue candy marshmallow lodged in your sinus cavity.

Q: Does this book illuminate important social issues? Can it be read within the marxist critical framework?
A: Yeah, sure.

Q: Does it have lots of vampires?
A. Not really, no.
Jun 12, 2012 Liviania rated it really liked it
I loved Adam Rex's first foray into middle grade books, the award-winning THE TRUE MEANING OF SMEKDAY. COLD CEREAL, unlike SMEKDAY, doesn't begin with an alien invasion and thus takes a bit longer to get off the ground. Instead, we're introduced to the Cold Cereal Trilogy's rather large ensemble which includes Erno and Emily Utz, twins who look nothing alike and live with their foster father and giant nanny, and Scottish Play Doe, the new kid in school who sees strange things. One of those thing ...more
Mar 11, 2012 Jessikah rated it really liked it
Have you ever picked up a book on a sheer whim? Maybe it wasn't a whim exactly which led me to read, "Cold Cereal" but the book's odd brand of whimsy radiated from the moment I laid eyes on the cover.

In a plot that might delight fans of Terry Pratchet, Lemony Snicket and Monty Python, a clash of fairies, knights and breakfast cereals come together in a hodgepodge of humor and adventure that makes up the first in what appears to be a new series.

Scottish Play Doe (Scott) is the son of a movie sta
Feb 05, 2013 Heidi rated it liked it
Recommends it for: Grades 4th-7th
Scott, whose real name is Scottish Play Doe, has recently moved to Goodborough, New Jersey due to his mother’s new job at Goodco Cereal Company. Scott, who sometimes experiences hallucinations before getting migraines, begins to see some unusually strange, imaginary creatures such as a man with a rabbit head, a unicat (a cat with a single spiraling horn in the center of its forehead), and a leprechaun named Mick.

Mick informs Scott that Goodco has been kidnapping magical creatures for their magic
Feb 18, 2013 Deborah rated it really liked it
Ever wonder what really is in your kids' cereal? Goodco Cereal Company claims "There's a little bit of magic in every box." Of course, most consumers don't realize that there is truth to this statement and that Goodco has an agenda for children all over the world. Scott's mom works for Goodco and the family moves to Goodborough, NJ where the Goodco headquarters is. He meets Erno and Emily Utz, a set of twins his age, who are geniuses. The kids soon find out that Goodco is experimenting on childr ...more
Jan 20, 2015 Katie rated it it was amazing
Yet another fabulous audio book penned by Adam Rex. At this rate, I'm not sure I would enjoy reading the physical book as much on my own as hearing them read in such fabulous voices. This was a different narrator than "The True Meaning of Shmeckday", but the range was equally as impressive! The story had an excellent blend of characters, contemporary culture, mythology and advertising/consumption as a means to take over the world. A truly enjoyable read/listen, the only pro AND con was realizing ...more
Apr 25, 2012 Kathy rated it liked it
This one is edging into 3.5 or 4 star territory, but I have to reserve that until I read the sequel. And, yes, there WILL be a sequel. This book ends fairly well, you are not left dangling off the cliff, but there's a lot more story available. And I did laugh. You can't help it.

The Goode and Harmliss Cereal Company, (now known as Goodco, "There's a little bit of Magic in every box") has found a way of trapping magical creatures and draining their magical powers to use for evil purposes. I really
I think I need to read this book as opposed to listening to the audiobook. Where Adam Rex's humor shines in The True Meaning of Smekday, I wasn't quite feeling it as much in Cold Cereal. I think part of that had to do with the audiobook narrator's deadpan expression throughout the entire story. The only time he used any sort of expression in his voice was when he was doing character voices and even then, his voice for Emily and Polly were pretty much identical. Even at the height of tension and ...more
Listen, this book is kind of cracked out. It's cracked out in a way I ultimately enjoyed, but there were times in this book where I was like "why am I still READING this?". Then Adam Rex would pull me back in and I would look at the clock and realize I had been reading a long time. Still, it's a hard book to booktalk and a hard book to sell if you give too much information.

Also, I don't think this is going to be a series so HOLY LOOSE ENDS, BATMAN. I feel like hardly anything got resolved at th
Josh Newhouse
Mar 15, 2012 Josh Newhouse rated it really liked it
Shelves: 2012-13-read

a good read, creative, but at times painfully slow... pratchettesque... but would have been better paired down slightly... not sure if students will enjoy or not...

very odd book... quiet enjoyable overall to me, but with I think a small if fun audience... would make a good Terry Gilliam movie...
Toužila jsem, aby se mi ta kniha líbila. A jistým způsobem se mi i líbila. Byla tady spousta skvělých nápadů a nadpřirozených bytostí k zbožňování. Ale nemohla jsem se pořádně začíst, moc mě nezajímalo, co se bude dít dál a myslím, že si za pár měsíců nevzpomenu, o čem to vůbec bylo. Nicméně za kočkorožce dávám 3* :)
Apr 18, 2012 Karen rated it liked it
I loved The True Meaning of Smekday, and this one had a lot of the same humor and fun characters. It just had a little too much going on in it to get really rolling until the very end, when I didn't want to put it down. Maybe some better pacing or planning would've brought this to a 4 star read for me.
S. I. Wakely
Mar 11, 2016 S. I. Wakely rated it it was amazing
I read "Cold Cereal" after immensely enjoying "The True Meaning of Smekday" series and found Adam Rex had stayed true to form: it was a well-crafted and hilariously fun book. I can't wait to read the rest of the series! Keep it up, Adam Rex!
Je první díl Cereální ságy Křup! právě tak bláznivý a senzační jak se tváří?
Aug 16, 2015 Nathaniel rated it really liked it
Great book! Tells how the cereal company, Goodco, could be doing bad things for the Fay, a magical group of animals, such as leprechauns, unicorns, and many more.
Jan 07, 2017 Michelle rated it liked it
A good, silly frolic with leprechauns, a possible bigfoot, super smart twins, and an evil breakfast cereal corporation. Sets itself up to be a series.

Recommended For
Fans of Skulduggery Pleasant, maybe a precursor to Terry Pratchett or Douglas Adams.
Feb 23, 2017 Susie rated it liked it
Cute story, didn't grab me.
Penny said book two is better than book one, so I'll try it.
May 07, 2013 Jen rated it it was ok
Shelves: fantasy
Rex, A. (2012). Cold cereal. New York, New York: Balzer + Bray.

Cold Cereal is a fantasy novel seemingly about a cereal company’s plot to get kids hooked on their cereal. Three kids, Scottish (a.k.a. Scott) Play Doe, Emily, and Erno, come from different backgrounds to eventually beat the evil beings who run Goodco Cereal Company. Emily and Erno are supposedly twins, and their foster father Augustus Wilson, gives them cryptic games to play. He seems to do it because the kids enjoy it, but in reali
Mar 10, 2016 Tehyariley rated it really liked it
Spoilers, etc. You've been warned.

If you take a scroll down the reviews Cold Cereal has, you'll see two recurring themes, both of which are the biggest pros and cons of the book:

1. The entirely charming characters and humor, and
2. The pile of confusion called the "plot"

Rex's humor is very dry and intentional, in a way that reminds you of J.K. Rowling and other adult authors, wherein the character delivers the punch line and is certainly not laughing, but the reader finds herself/himself rolling
Nov 21, 2011 nicole rated it really liked it
Recommends it for: fans of the Secret series
ARC review:

Adam Rex has the creativity and artistry of approximately a bajillion talented people smushed together to form a single human being. He's hands down one of the most talented and versatile illustrators working today, and he's an equally talented writer. Plus he's funny and his ideas are weird and he's good at responding to whiney overprotective moms and he's not even ugly! At all! HOW!? Truly, I find myself baffled by the unfairness of it all, but if it means I get to read books as ent
Oct 30, 2011 Orchid rated it it was amazing
Shelves: arcs
Review taken from my blog, The Haunting of Orchid Forsythia (

First Sentence (ARC):
In the busy airport, baggage turned slowly on a carousel.

After recently finishing my first Adam Rex book, The True Meaning of Smekday, I thought there was no way Cold Cereal was going to beat it. I was wrong. Cold Cereal was brilliant and could barely peel my eyes from the page-even considered missing sleep just to finish it.

Part of what makes Cold Cereal such a win in my b
Beth G.
He steered toward the local park, down the storm drain shortcut he'd discovered yesterday, dodging broken glass and a man with a rabbit head, up the embankment toward the gap in the fence, and -- was that a man with a rabbit head?

Life for Scott Doe has always been a little odd, from his full name (Scottish Play Doe) to his mom's new job with Goodco (what does a cereal company need with a physicist?) and the family's recent move to the company town of Goodborough. So, maybe he just sho
Nov 27, 2012 heidi rated it really liked it  ·  review of another edition
Shelves: ebook, reviewed, mid-grade
This book was amazingly hilarious.

I picked it up because it was cheap and I keep looking for things that would appeal to my daughter, and I trusted Adam Rex because we all love the Frankenstein Makes a Sandwich books so much (they're really excellent).

Cold Cereal is a romp in the vein of The Mixed-Up Files of Mrs. Basil E. Frankweiler, or The Westing Game. A trio of kids and some supporting quasi-adults work together to take down a sinister company with shadowy motivations. I am sort of enjoyin
An interesting blend of action, fantasy, and humor. Good storytelling, witty writing, and intriguing characters. Difficult to label this one, but overall a very entertaining story.
Nov 21, 2011 Cassie rated it really liked it
Shelves: kids, arc, ebook, fantasy
I received an e-ARC of this book free from NetGalley, under no obligation to write a positive review. As such, it did not contain finalized artwork, so I'll refrain from commenting on it.

As the first book I've finished in 2012, I'm hoping that this will set a good precedent for the year.

Cold Cereal is a middle-grade fantasy adventure kind of in the same vein as the Percy Jackson series (tonally, at least). While Rick Riordan's Percy Jackson books are mired in Greek mythology, Adam Rex riffs off
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Time Travel- Unraveling Your Mind 1 3 Jun 30, 2013 12:25PM  
SHSU Library Scie...: COLD CEREAL General Discussion 6 15 Apr 15, 2012 06:43PM  
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Adam Rex grew up in Phoenix, Arizona, the middle of three children. He was neither the smart one (older brother) or the cute one (younger sister), but he was the one who could draw. He took a lot of art classes as a kid, trying to learn to draw better, and started painting when he was 11. And later in life he was drawn down to Tucson in order to hone his skills, get a BFA from the University of Ar ...more
More about Adam Rex...

Other Books in the Series

The Cold Cereal Saga (3 books)
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  • Champions of Breakfast

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