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Cold Cereal (The Cold Cereal Saga #1)

3.67 of 5 stars 3.67  ·  rating details  ·  1,395 ratings  ·  302 reviews
Cold Cereal Facts Serving size 1 chapter Number of servings 40
Primary human characters 3
Scottish Play Doe, aka Scottpossible changeling Erno Utz genius Emily Utz supergenius Magical creatures at least 3
Mick Leprechaun (or Clurichaun)
Harvey Pooka (rabbit-man)
Biggs indeterminate origin (hairy, large)
Evil organizations 1
Goodco Cereal CompanyPurveyor of breakfast foods aspirin
Hardcover, 432 pages
Published February 7th 2012 by Balzer + Bray
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Community Reviews

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Oh, Adam Rex. You are so cool, I can't really stand it.

In the prologue of this book, a series of people are passing by a pet carrier in an airport...
"A woman with a tight ponytail that hoisted her face into a permanent, painted grin bent in front of the cage.
'Aw, hewwo, widdle Chihuahua,' she said. 'Hewwo.' Then she rose to go wherever it is people like that come from."

Seriously. I love this man. I want all his tshirts.

That said...
There is A LOT going on in this book. Junk Food Factory,
Read the complete and original review at Word Spelunking

Magical creatures (leprechauns, rabbit-men, fay, a might be bigfoot), clever young characters, wicked baddies, and an action packed, wildly fun and funny story…Cold Cereal by Adam Rex has everything you could ever want in an MG fantasy…and a heck of a lot that you never even knew you wanted!

Scottish Play Doe—aka Scott—is used to being a little different, and not just because of his name. Sometimes he hallucinates thing
This book had me until the very end - the satirical look at breakfast cereals (who wouldn't want to try Burlap Crisp or KoKo Lumps?), the unicat, Harvey the semi-invisible rabbit-man were all fun and a little charming. I got the joke about Sir Reggie Dwight being John Doe. The idea that Emily and Erno had a strange (ok, bizarre) home life, that Scott saw strange things, that Goodco was, well, evil? All well and good.

The setting is New Jersey and Goodco is a multi-national cereal company that als
Cathe Olson
I wanted to love this book . . . I really did. The premise of an evil cereal manufacturer stealing the magic of leprechauns, rabbits, and vampires to make its cereals so addicting is genius. But I just couldn't get into this book. It seemed like there was just one crazy thing happening after another and one crazy creature being introduced after another . . . many from completely out of nowhere. It kind of reminded me of the bedtime stories I made up for my kids when they were younger . . .adding ...more
This book has everything: non-stop action, a host of interesting and well-developed characters, complex and creative world-building, tons of humor but many touching parts as well, and charming illustrations. Also, a unicat.
Feb 05, 2013 Heidi rated it 3 of 5 stars
Recommends it for: Grades 4th-7th
Scott, whose real name is Scottish Play Doe, has recently moved to Goodborough, New Jersey due to his mother’s new job at Goodco Cereal Company. Scott, who sometimes experiences hallucinations before getting migraines, begins to see some unusually strange, imaginary creatures such as a man with a rabbit head, a unicat (a cat with a single spiraling horn in the center of its forehead), and a leprechaun named Mick.

Mick informs Scott that Goodco has been kidnapping magical creatures for their magic
Have you ever picked up a book on a sheer whim? Maybe it wasn't a whim exactly which led me to read, "Cold Cereal" but the book's odd brand of whimsy radiated from the moment I laid eyes on the cover.

In a plot that might delight fans of Terry Pratchet, Lemony Snicket and Monty Python, a clash of fairies, knights and breakfast cereals come together in a hodgepodge of humor and adventure that makes up the first in what appears to be a new series.

Scottish Play Doe (Scott) is the son of a movie sta
Ever wonder what really is in your kids' cereal? Goodco Cereal Company claims "There's a little bit of magic in every box." Of course, most consumers don't realize that there is truth to this statement and that Goodco has an agenda for children all over the world. Scott's mom works for Goodco and the family moves to Goodborough, NJ where the Goodco headquarters is. He meets Erno and Emily Utz, a set of twins his age, who are geniuses. The kids soon find out that Goodco is experimenting on childr ...more
I think I need to read this book as opposed to listening to the audiobook. Where Adam Rex's humor shines in The True Meaning of Smekday, I wasn't quite feeling it as much in Cold Cereal. I think part of that had to do with the audiobook narrator's deadpan expression throughout the entire story. The only time he used any sort of expression in his voice was when he was doing character voices and even then, his voice for Emily and Polly were pretty much identical. Even at the height of tension and ...more
Listen, this book is kind of cracked out. It's cracked out in a way I ultimately enjoyed, but there were times in this book where I was like "why am I still READING this?". Then Adam Rex would pull me back in and I would look at the clock and realize I had been reading a long time. Still, it's a hard book to booktalk and a hard book to sell if you give too much information.

Also, I don't think this is going to be a series so HOLY LOOSE ENDS, BATMAN. I feel like hardly anything got resolved at th
This one is edging into 3.5 or 4 star territory, but I have to reserve that until I read the sequel. And, yes, there WILL be a sequel. This book ends fairly well, you are not left dangling off the cliff, but there's a lot more story available. And I did laugh. You can't help it.

The Goode and Harmliss Cereal Company, (now known as Goodco, "There's a little bit of Magic in every box") has found a way of trapping magical creatures and draining their magical powers to use for evil purposes. I really
I think the problem is that I enjoyed Rex's The True Meaning of Smekday and his website and author appearance so much that I've been afraid my expectations would be too high for any of his other books to measure up, so I've delayed reading this for quite a while. It turns out I shouldn't have worried. While Cold Cereal may not be quite to Smekday's level of excellence, it is certainly full of Rex's signature humor and inventiveness and turns of phrase. I was highly, continuously entertained and ...more
I unreservedly recommend Cold Cereal by Adam Rex. We loved his previous middle-grade novel, The True Meaning of Smekday, and this one is even better. It's goofy—a cereal company is using real magic in its cereal to take over the world; a finch hatched by a dragon can't quite believe it's not a dragon itself; the protagonist, learning he's part fairy (which he responds to by saying, "That's hate speech! You're an ignorant person, and I feel sorry for you.") wonders whether he'll be apprenticed or ...more

a good read, creative, but at times painfully slow... pratchettesque... but would have been better paired down slightly... not sure if students will enjoy or not...

very odd book... quiet enjoyable overall to me, but with I think a small if fun audience... would make a good Terry Gilliam movie...
I loved The True Meaning of Smekday, and this one had a lot of the same humor and fun characters. It just had a little too much going on in it to get really rolling until the very end, when I didn't want to put it down. Maybe some better pacing or planning would've brought this to a 4 star read for me.
...Wow... These reviews are intimidating, they're so mature...

This is a great book. The description is well done, the characters are great, location, etcetera.

I'm going to try and not rave about the book entirely, so here's a downside.

Sometimes the plot can get somewhat confusing, and I'm pretty sure it's just me, but I swear the plot got slightly inconsistent in some places.

I found that Erno and Emily were more interesting than Scott.

The Freemen cult was hilarious for me, and the part where the
Yet another fabulous audio book penned by Adam Rex. At this rate, I'm not sure I would enjoy reading the physical book as much on my own as hearing them read in such fabulous voices. This was a different narrator than "The True Meaning of Shmeckday", but the range was equally as impressive! The story had an excellent blend of characters, contemporary culture, mythology and advertising/consumption as a means to take over the world. A truly enjoyable read/listen, the only pro AND con was realizing ...more
Addison Children
I love Adam Rex. I did not think this was quite as good as "The True Meaning of Smekday." This time he takes on the processed cereal industry and the Freemasons, with humorous and insightful outcomes. Scott is new to the town of Goodborough when everything is run by the Goodco Cereal Company. On Scott's first day of school, his class tours the factory and Scott meets a Leprechaun (or was it a Clurichaun?). From there the secrets of big business and processed foods that are magically delicious ar ...more
This is an odd and really original book. I definitely would've read this as a kid. Whether I would've understood all the jokes and references is another thing. I was a pretty trivia-savvy young'un, but there's a LOT of references in here that I'm not sure I would've understood (the Elton John character who's stage name is E.J.'s real name? Well, maybe...but I thought that was kind of a weird touch.) The secret-society-who-aren't-the-Masons-but-basically-are? I would've understood the plot but no ...more
Joannemarie O'Donnell
Scott Doe and his sister, Polly move with their mother, to Goodborough, New Jersey, home of Goodco Cereals. His father is famous, but not in the picture. Scott (short for Scottish Play Doe. You really need to read the book for the awesome story behind his name.)

Scott starts school and befriends Erno and Emily Utz, whose foster father works for Goodco. They have a seven foot extremely protective nanny and undergo an awful lot of bizarre testing. They also seem to come with their home. The foster
Tania Gee
4.5 Stars
As someone who hates the whole publishing trend of "they liked Hunger Games, every book we now advertise has to be post-apocalyptic dystopia," I cherish authors like Adam Rex. No one in Children's Literature today has more unique, original and thought-provoking ideas than this man. How well those ideas are executed varies a bit, but in this book, he comes out strong. I don't think I've ever been as knocked out by how awesomely original a book was.
Scott and his family move to a town fam
A great book with a fantastic plot & really excellent illustrations. There's a lot of adventure & some danger, but a lot of humor, too. It's looking like another year of being the weird kid out at a new school for Scottish Play Doe, who (obviously) prefers to be known as Scott. This time, he's moved to the town of Goodsborough, New Jersey, with his single mother & younger sister Polly, as his physicist mother has a new job working for the Goodco breakfast cereal company's headquarter ...more
Beth G.
He steered toward the local park, down the storm drain shortcut he'd discovered yesterday, dodging broken glass and a man with a rabbit head, up the embankment toward the gap in the fence, and -- was that a man with a rabbit head?

Life for Scott Doe has always been a little odd, from his full name (Scottish Play Doe) to his mom's new job with Goodco (what does a cereal company need with a physicist?) and the family's recent move to the company town of Goodborough. So, maybe he just shou
Veach Glines
I read this because Adam Rex's 'The True Meaning of Smeckday' is a five-star, read aloud, fun-for-the-whole family, intended for kids (but adults will love it too) kind of a book. This, however, is only for kids. And not for kids who like the depth of Harry Potter (and Smeckday) but more for slower, ADD-riddled, younger, stupider, kids.

This story is less thought out, less deep, and the characters are less developed than Smeckday. The plot, that is the only thing that is more....more confusing.

Scottish Play Doe (Scott) moves to the town of Goodco with his mom. He meets Erno and Emily who's foster father Mr. Wilson also works for Goodco. Erno and Emily are given tests by Mr. Wilson that they think of as fun games, but in reality are tests for Goodco. Goodco is an evil cereal company who does tests on children, steals magic from mythical creatures, and wants to rule the world. Scott starts seeing the mythical creatures around him after Mick, a clericaun/leprechaun, tries to steal his ba ...more
Sharon Tyler
Cold Cereal by Adam Rex is a children's chapter book that pairs conspiracies, experiments on children, and magic. It is the first book in a magically delicious trilogy, which I sincerely hope has books two and three published very soon. Scottish Play Doe and his sister Polly are new in town. Scott just wants to blend in and get through each day, preferably with out a migraine inducing hallucinations. Erno and Emily Utz are on the outside of the school circles, for the most part, and soon the thr ...more
It's taken me a while to get this review written up, primarily because I'm not completely sure what to make of this book. If I had to describe it in one word it would be: odd. This book is very odd. To be sure it has adventure and humor and continuously pokes fun at the role that advertising and big corporations play in the lives of children. I am not particularly a big fan of odd books, but at the same time, Rex pulled me into the story enough that I wanted to finish it. And I will definitely ...more
Scott's life has not exactly been a dream come true. His dad went to Hollywood to try to become a big star, he keeps getting headaches and seeing strange things like a man with a rabbit's head and a cat with a unicorn horn, and he has to go to a new school in a new town where his mother just got a job with a big-time cereal company. Little does Scott realize his life is about to undergo some major changes--all weird, dangerous, and definitely NOT for the better! At his new school he meets a set ...more
I loved Adam Rex's first foray into middle grade books, the award-winning THE TRUE MEANING OF SMEKDAY. COLD CEREAL, unlike SMEKDAY, doesn't begin with an alien invasion and thus takes a bit longer to get off the ground. Instead, we're introduced to the Cold Cereal Trilogy's rather large ensemble which includes Erno and Emily Utz, twins who look nothing alike and live with their foster father and giant nanny, and Scottish Play Doe, the new kid in school who sees strange things. One of those thing ...more
Victoria Whipple
Adam Rex is a man I would love to meet, except I think I'd be too intimidated by his brilliance. Cold Cereal a story that mixes mystery, suspense, Fay creatures, villians, Cryptids and humor, and turns it all into a delicious feast for the reader. Scott's mother has been hired by Goodco cereal company, so his family must move to Goodborough, NJ where the company is headquartered. On his first day of school, which happens to coincide with a field trip to said HQ, he meet Erno and Emily, siblings ...more
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Adam Rex grew up in Phoenix, Arizona, the middle of three children. He was neither the smart one (older brother) or the cute one (younger sister), but he was the one who could draw. He took a lot of art classes as a kid, trying to learn to draw better, and started painting when he was 11. And later in life he was drawn down to Tucson in order to hone his skills, get a BFA from the University of Ar ...more
More about Adam Rex...

Other Books in the Series

The Cold Cereal Saga (3 books)
  • Unlucky Charms
  • Champions of Breakfast
The True Meaning of Smekday Fat Vampire: A Never Coming of Age Story Frankenstein Makes a Sandwich Pssst! Frankenstein Takes the Cake

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