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Startup: The Complete Handbook for Launching a Company for Less
About Startup: The Complete Handbook for Launching a Company for Less For the technology startup raising venture capital, the freelancer, social entrepreneur, and coffee shop owner, Edwards has written a modern textbook for entrepreneurship, covering all aspects of starting a business, including finance, branding, advertising, PR, accounting, and business law. Part manual, ...more
Hardcover, 396 pages
Published December 15th 2010 by Essential Books
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This book provides hands on practical advice for the aspiring entrepreneur. It covers everything from business model design to financing to marketing to administration. On the up side: It exposes the little practical details that typically go missing, offers excellent suggestions on getting tasks done at minimal costs and provides valuable references. On the down side: It could have been made much briefer, feels like it was written in a hurry and is entirely focused on the US.