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Inside Coca-Cola: A CEO's Life Story of Building the World's Most Popular Brand
The first book by a Coca-Cola CEO tells the remarkable story of the company’s revival
Neville Isdell was a key player at Coca-Cola for more than 30 years, retiring in 2009 as CEO after regilding the tarnished brand image of the world’s leading soft-drink company. This first book by a Coca-Cola CEO tells an extraordinary personal and professional world-wide story, ranging fr...more
Neville Isdell was a key player at Coca-Cola for more than 30 years, retiring in 2009 as CEO after regilding the tarnished brand image of the world’s leading soft-drink company. This first book by a Coca-Cola CEO tells an extraordinary personal and professional world-wide story, ranging fr...more
Hardcover, 254 pages
Published
October 25th 2011
by St. Martin's Press
(first published October 2011)
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"Kekasih pujaan jiwaku, dengan membaca buku ini aku menjadi tahu, betapa semua hasil yang maksimal adalah merupakan buah perjuangan yang tak kenal henti, seperti rasa sayangku padamu yang tak pernah terhenti, doaku semoga semua ini dapat menjadi MOTIVASI untuk ke masa depan kita"
Siapa yang tak kenal dengan Brand Coca-cola, sebuah produk yang sudah mendunia, uraian dari kisah sukses CEO coca-cola yanng membenahi manajemen perusahaan dan menciptakan sebuah Brand yang di kenal di semua kalangan mas...more
Siapa yang tak kenal dengan Brand Coca-cola, sebuah produk yang sudah mendunia, uraian dari kisah sukses CEO coca-cola yanng membenahi manajemen perusahaan dan menciptakan sebuah Brand yang di kenal di semua kalangan mas...more
https://www.facebook.com/notes/truly-...
Sekali sebuah buku mengenai perjalanan minuman ringan yang dikenal dengan nama Coca-cola menuju sukses. Kali iini buku yang ditulis oleh Neville Isdell dan David Beasley mengisahkan tentang kesuksesan Coca-cola sebagai penyelia kebahagian, purveyor of happines. Tengok semua iklan produk ini, pasti menggusung suasana ceria dalam lingkungan keluarga, sahabat bahkan kehidupan sehari-hari.
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Buku ini mengisahkan betapa beratnya perjuang...more
Sekali sebuah buku mengenai perjalanan minuman ringan yang dikenal dengan nama Coca-cola menuju sukses. Kali iini buku yang ditulis oleh Neville Isdell dan David Beasley mengisahkan tentang kesuksesan Coca-cola sebagai penyelia kebahagian, purveyor of happines. Tengok semua iklan produk ini, pasti menggusung suasana ceria dalam lingkungan keluarga, sahabat bahkan kehidupan sehari-hari.
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Buku ini mengisahkan betapa beratnya perjuang...more
Я бы обозначил жанр этой книги как "мотивационное чтение для топ-менеджеров" :) Причем, "мотивационное" не в смысле пафосных слов про "миссию", "предназначение", "смысл жизни и деятельности" и т.п. - а в смысле простого образца: "Вот, ребята, как надо жить и работать! Берите пример с конкретного дяденьки! :)) Если вы действительно МЕНЕДЖЕРЫ, а не какие-нибудь там коекакеры :)))".
Формально книга - это "трудовая биография" автора, прошедшего путь длиной в жизнь от рядового торгового представителя...more
Формально книга - это "трудовая биография" автора, прошедшего путь длиной в жизнь от рядового торгового представителя...more
This book was my type because it was a biography. Biographies are my favorite genre of books because they describe the story of a person's life and usually there are people that I find interesting that have biographies about them. For example, I really liked the book o Steve Jobs. Also there was a book on Harry Houdini. This book was captivating because I never knew that Coke and Pepsi were in a competition to be the best of the soft drink market. In the book it talked a lot about Coke's competi...more
Only for aficionados of the soft drink business, and even there it is fairly shallow. As a former employee of Pepsi, coincidentally in many of the same locations Isdell discusses, I was hoping for some insight into their strategies, tactics and decision-making processes. Although there are a few interesting 'war stories,' the writing is generally at the level of 'business-speak,' which means platitudes such as 'work hard.'
If you're interested in light reading about the life and career path of a...more
If you're interested in light reading about the life and career path of a...more
Autobiographies have been my favorite genre for a long time. More so if the story is more of a general recount of happenings during a particular stint rather than a history of the entire life of an individual.
PhotobucketInside Coca-Cola: A CEO’s life story of building the world’s most popular brand, By Neville Isdell perfectly fits the bill for this. Neville Isdell was a key player at Coca-Cola for more than 30 years, retiring in 2009 as CEO after rejuvenating the tarnished image of the world’s...more
PhotobucketInside Coca-Cola: A CEO’s life story of building the world’s most popular brand, By Neville Isdell perfectly fits the bill for this. Neville Isdell was a key player at Coca-Cola for more than 30 years, retiring in 2009 as CEO after rejuvenating the tarnished image of the world’s...more
For those expecting a marketing book, you'll be disappointed.
It is, however, a wonderful book about the incredible life of Neville Isdell, a man who happens to be the CEO of Coca Cola.
I've come to learn and appreciate what I have. I will no longer whinge about how dreadful meetings are. No matter how painful they are, they pale in comparison to those that involve guns. I should be so grateful.
This book has opened my small little mind to what the world has to offer if you have the balls to accep...more
It is, however, a wonderful book about the incredible life of Neville Isdell, a man who happens to be the CEO of Coca Cola.
I've come to learn and appreciate what I have. I will no longer whinge about how dreadful meetings are. No matter how painful they are, they pale in comparison to those that involve guns. I should be so grateful.
This book has opened my small little mind to what the world has to offer if you have the balls to accep...more
unlike what the title claims, this is more a quick read travelogue of isdell, and there is hardly anything if you are looking for brand management. However, if you want to have an understanding about what a ceo's life is all about, then you can quickly browse through it. But then Isdell can be forgiven if he has done that, coz can 1 honestly expect the ceo of the world's highest equity brand to have allowed us a peak into the nuts and bolts? maybe not!
Awesome read! An autobiography with important business lessons carefully weaved in or shall I say a business book the story of which is told via a heart-warming autobiography. Must read for people who are trying to connect the non-profits and corporates to form a more sustainable 'social entrepreneurship' model.
Key takeaways-
Key business lessons
Connected Capitalism
Key World History events
Key takeaways-
Key business lessons
Connected Capitalism
Key World History events
Like most retired CEO auto-biographies, this book tends to be a hagiography. But what saves this book from the trash pile is that this is a person who became a CEO AFTER retirement from the same company(!) and turned around the company successfully. That alone warrants a read, and he does not disappoint with his homespun examples of leading from the front, empowering people etc. I did get the feeling that he likes his 'yes men' but that is merely style, not to detract from the book . In any case...more
Very interesting memoir. Not too much nitty gritty about Coke. There was a glossing over of New Coke and Coke Zero and the like. Isdell has lived in many countries and continents and that part of the book is interesting. I wouldn't say this is a management book, more of a memoir.
Неплохой рассказ истории успеха одного СЕО. Много интересных воспоминаний из жизни, например, о запуске бизнеса Coca Cola в России. Позабавил момент про Собчака в трусах с логотипом компании.
В целом же книга больше про воспоминания, чем про бизнес.
В целом же книга больше про воспоминания, чем про бизнес.
История роста одного человека внутри крупнейшей корпорации. Недостаточно эмоций и сути бизнеса. Про McDonalds понравилось намного больше.
A memoir of joining the company in Zambia as a college graduate and moving up the ranks and around the world to the top job, Chairman and CEO. Very interesting business insights and helpful chapter on corporate responsibility.
Narration and style not to my liking. However, enjoyed the experience and learning points shared by author, although opinions seemed very one-sided - this is after all an autobiography.
An easy read covering some very tricky corporate challenges internal and external to Coke and people.
Really enjoyed it and took various business & life lessons from it.
Really enjoyed it and took various business & life lessons from it.
Ex CEO of Coca-Cola talks about his journey in the company: http://www.anureviews.com/henna-for-t...
An interesting read. Not one I would have normally gravitated to but interesting none-the-less.
Gave it two for his sense of humor , nothing extraordinary about the book otherwise.
Great Boook. Gives a global perspective of doing a complex consumer business.
Apr 21, 2012
Deb
added it
Love this CEO's storytelling and real life examples
A great read on how to manage an organization.
Very readable. I was expecting more about branding & marketing, but this book is more about Coke's business strategy. Nice SA/Africa connection... this is where Mr Isdell started.
Jul 07, 2012
Karan Pradeep
added it
It is a well written book which surprisingly went fast maybe because being in the food industry myself I am seeing a lot of it in front of my eyes!!
Я бы хотел видеть в этой книге больше Кока Колы , чем историю жизни одного из её президентов.
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May 14, 2013
Tatty Jishkariani
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May 07, 2013
Ahmed
is currently reading it
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