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<book id="115625">
  <title><![CDATA[The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible]]></title>
  <isbn><![CDATA[0785288066]]></isbn>
  <isbn13><![CDATA[9780785288060]]></isbn13>
  <work>
  <best-book-id type="integer">115625</best-book-id>
  <books-count type="integer">1</books-count>
  <default-description>&lt;p&gt;Brian Tracy, one of the top professional speakers and sales trainers in the world today, found that his most important breakthrough in selling was the discovery that it is the &quot;Psychology of Selling&quot; that is more important than the techniques and methods of selling. &lt;br&gt;Tracy's classic audio program, The Psychology of Selling, is the best-selling sales training program in history and is now available in expanded and updated book format for the first time. Salespeople will learn:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&quot;the inner game of selling&quot; &lt;/li&gt;&lt;li&gt;how to eliminate the fear of rejection &lt;/li&gt;&lt;li&gt;how to build unshakeable self-confidence&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;Salespeople, says Tracy, must learn to control their thoughts, feelings, and actions to make themselves more effective.&lt;/p&gt;</default-description>
  <id type="integer">111349</id>
  <media-type nil="true"></media-type>
  <original-language-id type="integer" nil="true"></original-language-id>
  <original-publication-day type="integer">18</original-publication-day>
  <original-publication-month type="integer">7</original-publication-month>
  <original-publication-year type="integer">2006</original-publication-year>
  <original-title>The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible</original-title>
  <rating-dist>total:49|5:18|4:24|3:3|2:4|1:0|</rating-dist>
  <ratings-count type="integer">49</ratings-count>
  <ratings-sum type="integer">203</ratings-sum>
  <reviews-count type="integer">81</reviews-count>
  <text-reviews-count type="integer">9</text-reviews-count>
</work>

  <average_rating><![CDATA[4.14]]></average_rating>
  <ratings_count><![CDATA[49]]></ratings_count>
  <text_reviews_count><![CDATA[9]]></text_reviews_count>
  <url><![CDATA[http://www.goodreads.com/book/show/115625.The_Psychology_of_Selling_Increase_Your_Sales_Faster_and_Easier_Than_You_Ever_Thought_Possible]]></url>
  <authors>
        <author id="22033">
      <name><![CDATA[Brian Tracy]]></name>
      <role><![CDATA[]]></role>
      <url><![CDATA[http://www.goodreads.com/author/show/22033.Brian_Tracy]]></url>
      <average_rating><![CDATA[3.40]]></average_rating>
      <ratings_count><![CDATA[1792]]></ratings_count>
      <text_reviews_count><![CDATA[234]]></text_reviews_count>
    </author>
      </authors>
    <reviews start="1" end="20" total="81">
    <review id="44304331">
    <user id="1929996">
    <name><![CDATA[Jason]]></name>
    <location><![CDATA[Lynnwood, WA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1929996-jason?utm_medium=api]]></url>
  </user>
      <rating>4</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
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  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Sun Jan 25 12:38:16 -0800 2009</date_added>
  <date_updated>Sun Jan 25 12:41:33 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[This book is like Selling 101. I'm relatively new to sales and wanted to learn the basics. But it's not the old-school arm-twisting type of sales. This is about being an advisor, building relationships and providing value for a prospective customer. Highly recommended.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/44304331?utm_medium=api]]></url>
</review>
    <review id="53768006">
    <user id="2251509">
    <name><![CDATA[Carin]]></name>
    <location><![CDATA[The United States]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/2251509-carin-camen?utm_medium=api]]></url>
  </user>
      <rating>5</rating>
  <votes>0</votes>
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  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Mon Jan 01 00:00:00 -0800 2007</read_at>
  <date_added>Thu Apr 23 16:58:26 -0700 2009</date_added>
  <date_updated>Thu Apr 23 16:59:09 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[This book not only helped me in increasing my sales skills but I applied it in coaching and training when I was the Senior Executive Manager.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/53768006?utm_medium=api]]></url>
</review>
    <review id="55110933">
    <user id="2291095">
    <name><![CDATA[Wan]]></name>
    <location><![CDATA[kota bharu, 14, Malaysia]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/2291095-wan?utm_medium=api]]></url>
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      <rating>5</rating>
  <votes>0</votes>
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  <read_at></read_at>
  <date_added>Tue May 05 23:35:27 -0700 2009</date_added>
  <date_updated>Tue May 05 23:36:02 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[komunikasi dan kemahiran menjual]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/55110933?utm_medium=api]]></url>
</review>
    <review id="59730752">
    <user id="1978338">
    <name><![CDATA[Caryn]]></name>
    <location><![CDATA[Kansas City, MO]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1978338-caryn-hefferren?utm_medium=api]]></url>
  </user>
      <rating>0</rating>
  <votes>0</votes>
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  <spoiler_flag>false</spoiler_flag>
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  <recommended_for><![CDATA[]]></recommended_for>
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  <read_at></read_at>
  <date_added>Mon Jun 15 08:19:16 -0700 2009</date_added>
  <date_updated>Mon Jun 15 08:19:36 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[So far so good.  ]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/59730752?utm_medium=api]]></url>
</review>
    <review id="32080292">
    <user id="1497211">
    <name><![CDATA[Megan]]></name>
    <location><![CDATA[Boston, MA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1497211-megan?utm_medium=api]]></url>
  </user>
      <rating>2</rating>
  <votes>0</votes>
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  <spoiler_flag>false</spoiler_flag>
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  <recommended_for><![CDATA[sales people]]></recommended_for>
  <recommended_by><![CDATA[Nyla DuBois]]></recommended_by>
  <read_at>Thu Mar 01 00:00:00 -0800 2007</read_at>
  <date_added>Fri Sep 05 07:28:04 -0700 2008</date_added>
  <date_updated>Fri Sep 05 07:42:32 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[Hmmm, well if you ever find yourself in a job where you have no idea what you're doing and aren't sure how you got hired (i.e. real estate), it's probably because an idiot could it. But Brian Tracy went ahead and broke it down here in The Psychology of Selling by explaining valuable concepts like, g...<a href="http://www.goodreads.com/review/show/32080292">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/32080292?utm_medium=api]]></url>
</review>
    <review id="20031716">
    <user id="947052">
    <name><![CDATA[Jeremiah]]></name>
    <location><![CDATA[Sacramento, CA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/947052-jeremiah?utm_medium=api]]></url>
  </user>
      <rating>4</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
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  <recommended_for><![CDATA[]]></recommended_for>
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  <read_at></read_at>
  <date_added>Sat Apr 12 18:32:19 -0700 2008</date_added>
  <date_updated>Sat Apr 12 18:36:21 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[Tracy doesn't focus on technique in this book. The book is about what goes on between a person's ears and the habits they have created that prevent sales success. He then turns to the buyer and looks inside their mind and shows what ideas cause most people to buy or not buy most goods or services. T...<a href="http://www.goodreads.com/review/show/20031716">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/20031716?utm_medium=api]]></url>
</review>
    <review id="13893791">
    <user id="847305">
    <name><![CDATA[Tyler]]></name>
    <location><![CDATA[The United States]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/847305-tyler?utm_medium=api]]></url>
  </user>
      <rating>4</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
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  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Sat Jan 12 00:00:00 -0800 2008</read_at>
  <date_added>Mon Jan 28 20:07:34 -0800 2008</date_added>
  <date_updated>Mon Jan 28 20:08:48 -0800 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[I read a lot Self improvement books in that I am going into sales, and this is a very good one.  I think brian tracy really knows what he is talking about.  And I think it is applicable to many occupations in business.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/13893791?utm_medium=api]]></url>
</review>
    <review id="14503479">
    <user id="872047">
    <name><![CDATA[Leeyeannee]]></name>
    <location><![CDATA[Kuala Lumpur, Malaysia]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/872047-leeyeannee-lee?utm_medium=api]]></url>
  </user>
      <rating>4</rating>
  <votes>0</votes>
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  <read_at>Mon Dec 03 00:00:00 -0800 2007</read_at>
  <date_added>Mon Feb 04 00:42:31 -0800 2008</date_added>
  <date_updated>Mon Feb 04 00:43:09 -0800 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[It's a great book to understand the physchology of selling]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/14503479?utm_medium=api]]></url>
</review>
    <review id="27987731">
    <user id="1347209">
    <name><![CDATA[Jacob]]></name>
    <location><![CDATA[Provo, UT]]></location>        
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      <rating>5</rating>
  <votes>0</votes>
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  <read_at></read_at>
  <date_added>Tue Jul 22 15:16:26 -0700 2008</date_added>
  <date_updated>Tue Jul 22 15:16:30 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[When it comes to sales, this is the best! ]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/27987731?utm_medium=api]]></url>
</review>
    <review id="76634431">
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    <name><![CDATA[Piero]]></name>
    <location><![CDATA[Managua, 10, Nicaragua]]></location>        
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  <date_added>Tue Nov 03 16:57:11 -0800 2009</date_added>
  <date_updated>Tue Nov 03 16:57:19 -0800 2009</date_updated>
  <read_count></read_count>
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  <date_added>Mon Oct 19 18:58:08 -0700 2009</date_added>
  <date_updated>Mon Oct 19 18:58:08 -0700 2009</date_updated>
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  <date_added>Thu Oct 08 08:15:52 -0700 2009</date_added>
  <date_updated>Thu Oct 08 08:15:52 -0700 2009</date_updated>
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  <date_added>Mon Aug 31 18:06:51 -0700 2009</date_added>
  <date_updated>Mon Aug 31 18:06:51 -0700 2009</date_updated>
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  <date_added>Sun Aug 23 06:43:02 -0700 2009</date_added>
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    <review id="64330092">
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  <date_added>Mon Jun 15 13:07:48 -0700 2009</date_added>
  <date_updated>Mon Jun 15 13:07:48 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/59770272?utm_medium=api]]></url>
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