Media Effects: Advances in Theory and Research
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Media Effects: Advances in Theory and Research

3.86 of 5 stars 3.86  ·  rating details  ·  29 ratings  ·  5 reviews
This classic volume on media effects theory and research has been updated and expanded to reflect new and current directions in research and theory. New topics, chapters, and contributors give a fresh take on this perennially popular subject. Reflecting recent developments in this rapidly evolving area, editors Jennings Bryant and Dolf Zillmann have expanded this second ed...more
Paperback, 648 pages
Published February 1st 2002 by Routledge (first published January 1st 1994)
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I read the latest version of this book, which is now by Jennings Bryant and Mary Beth Oliver, as Dolf Zillman has apparently retired.

This is well-rounded look at all the major theories in American Communications Studies as well as the major subjects, from sex and violence to individualism. A must have for any communication person's bookshelf.
Ima -
Nov 19, 2007 Ima - rated it 5 of 5 stars  ·  review of another edition
Recommends it for: praktisi komunikasi, para orangtua maupun calon ortu
Media baik itu cetak maupun elektronik mempunyai efek domino. Di satu sisi ia akan memberikan informasi kepada audience namun di sisi lain ada efek negatif dari content media itu sendiri. Hal ini banyak dilakukan oleh industri media. Baik secara sadar maupun tidak. Terbukti masih banyak kasus bullying di Indonesia. Media berperan besar dalam kasus ini.
Makanya, meski gw belum punya anak, gw dah berencana akan mencabut kabel TV gw nantinya. Biar nggak d tonton ama anak gw. Kecuali didampingi oleh...more
Many kind of theories about media effects. Sometimes, media didnt realize about its effects for all people
Rod Pyle
Not an easy read, but a good primer of the state of the art in comm. theory ca. 1990 or so.
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