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Demand: Creating What People Love Before They Know They Want It
In "Demand," Adrian Slywotzky provides a radically new way to think about demand, with a big idea and a host of practical applications--not just for people in business but also for social activists, government leaders, non-profit managers, and other would-be innovators. To succeed in their various missions, all these groups need to master such ground-breaking concepts as t...more
Kindle Edition
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(first published October 4th 2011)
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I never thought I'd get into business books, but after working at a business magazine and thinking about journalism from an entrepreneurs standpoint, I've really begun to take a look at different strategies and theories out there. I'm glad I picked this book up because it tries to find the secret about demand. Basically, what makes one product more successful than a very similar product? An easy chapter would've been advertising and brand awareness, but I'm glad Slywotzky steered away from that...more
If you like reading stories by 3rd parties about successful businesses, you'll enjoy this. If you're expecting useful information to make your business better, look elsewhere. I picked this up because I enjoyed The Art of Profitability and The Profit Zone by the same author, Adrian Slywotzky. I've been fortunate to personally know two of the world's great demand creators and was curious to see what Slywotzky has to add.
Unfortunately, very little. You might be better off with a short story like...more
Unfortunately, very little. You might be better off with a short story like...more
Dec 06, 2011
Mary Ronan Drew
rated it
4 of 5 stars
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review of another edition
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library-book
I was enticed to read this book by an article in the November issue of Atlantic magazine, The Quiet Health-Care Revolution. The article describes an HMO-like medical practice in southern California, now spreading to Arizona and elsewhere in the southwest, called Caremore. It enrolls only people on Medicare and it practices preventive medicine.
For example, if a person has congestive heart failure, Caremore provides them with a scale that transmits their weight to the clinic every morning. A sudde...more
For example, if a person has congestive heart failure, Caremore provides them with a scale that transmits their weight to the clinic every morning. A sudde...more
This book starts off well enough with some introductory case studies, switches to learnings from these case studies, but then suddenly has only case studies.
In the last chapters the authors switch to a 'if only we had retained our labs' monologue, closing with an admonishment that "CHANGE STARTS WITH YOU".
It is an interesting read but I found it hard to really take away anything from it.
In the last chapters the authors switch to a 'if only we had retained our labs' monologue, closing with an admonishment that "CHANGE STARTS WITH YOU".
It is an interesting read but I found it hard to really take away anything from it.
Awesome! A book with great depth of creating the demand that people needs by really solving what needs to be solved: The Hassle Map
Fantastic book. Lots of good info about launching products effectively.
Its a book which will make you realise that how badly you needed it, after you have read it. I strongly suggest that all those guys working in smaller firms and startups should read it while they are struggling to gain more customers. And people who want to start something of their own just can't ignore this book any longer.
for a business book this is an entertaining read. stories of some well known and not so well known brands overcoming barriers by customer centered thinking. interesting too to read how long a strategy takes to develop, be realized and be sustained in the right company culture.
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Really liked it. Some good insight into market creation.
What a unique idea - providing a product or service that people actually want (i.e.: demand). The way you do that is to remove the "hassle factor." Steve Jobs had it figured out. Why can't the airlines?
Looking forward to some great insights on market creation and Product Value Creation. Cheers.
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Adrian J. Slywotzky (born in 1951) is a consultant and author of several books on economic theory and management. Slywotzky graduated from Harvard College and holds a JD from Harvard Law School and an MBA from Harvard Business School. He has worked as a consultant since 1979 and is currently a partner at Oliver Wyman.
Slywotzky wrote several books on profitability and growth, namely the bestselling...more
More about Adrian Slywotzky...
Slywotzky wrote several books on profitability and growth, namely the bestselling...more
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