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Guerrilla Creativity: Make Your Message Irresistible with the Power of Memes
The guru of the Guerrilla Marketing series, which has sold more than one million copies, shows small business owners how to cut through the clutter of new information with simple, powerful ideas that customers will find irresistible.Today, with more than four thousand marketing messages assailing consumers daily, it is more important than ever to create an original, appeal...more
Paperback, 224 pages
Published
October 26th 2001
by Houghton Mifflin Harcourt
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