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The Long Tail: Why the Future of Business is Selling Less of More

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3.83  ·  Rating Details ·  21,302 Ratings  ·  652 Reviews
In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses - the endlessly long tail of that same curve.
Kindle Edition
Published (first published 2006)
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Scott
Oct 02, 2009 Scott rated it liked it  ·  review of another edition
OK, this book gets down-graded because it is an excellent example of snake oil. Kool Aid.

Let me explain. I'm sure that some people love this book. However, Chris Anderson takes an excellent insight, then extends and extrapolates this insight all out of shape, drawing general conclusions about the whole economy that make absolutely no sense.

First, consider the source. Chris Anderson is the editor-in-chief of Wired magazine. If you've never read Wired, it is a huge media cheerleader for the high
...more
Otis Chandler
Oct 17, 2006 Otis Chandler rated it it was amazing  ·  review of another edition
Shelves: business, nonfiction
Interesting Tidbits
- Three forces need to create the long tail:
1. democratize production: give average people the ability to create quality content (movies, music, blogs)
2. democratize distribution: technology to aggregate *all* the content in a genre (Amazon, Netflix, iTunes)
3. Connect Supply and Demand: filters to help people find the niche's they are interested in (Google, recommendations, best-seller lists)
- One quarter of Amazon's sales come from books outside its top 100,000 titles. T
...more
Maria
Aug 25, 2016 Maria rated it really liked it  ·  review of another edition
Coada lungă oferă o perspectivă interesantă asupra provocărilor pe care le ridică digitalizarea, avântul de neoprit al tehnologiei și dezvoltarea piețelor virtuale în contextul economiei globale. Pornind de la principiile clasice ale interacțiunii dintre cerere și ofertă, Chris Anderson analizează cu luciditate modificarea legilor economice și orientarea din ce în ce mai accentuată a consumatorilor și producătorilor spre economiile de nișă, folosindu-se de exemplul unor proiecte de success – A ...more
Jake Losh
Sep 09, 2011 Jake Losh rated it did not like it  ·  review of another edition
I disliked this book for two reasons: I do not believe it represents any original ideas and it is, like most business books, horribly verbose. Yawn-zilla. Yawn-a-saurus rex. Avoid.

I take issue with the idea that this book even represents a body of original ideas. The long tail concept is very cute, but after reading it, I can't stop thinking about the story of Sears-Roebuck which Anderson writes about. The notion of giving people access to a plethora of products that were heretofore unobtainable
...more
Lilly
Jan 29, 2009 Lilly rated it really liked it  ·  review of another edition
This book is an exploration of how niche markets are on the rise courtesy of better distribution. And that's a gross summary. Much discussion is given to the rise of the digital world and how it's expanded the marketplace so that there can be a Long Tail Distribution (for you statistics nerds out there)--- beyond the major hits, you can continue to sell (for example) less popular items, and lots of them. There are markets within markets.

A very conversationally written book, by the editor of Wire
...more
Brooks
Mar 12, 2008 Brooks rated it it was amazing  ·  review of another edition
I heard a clip on this book on NPR back in August and have had wanted to read this book for sometime. When I first heard about this book, we were having a conflict with one of our e-commerce customers. There SKU base kept growing and my boss kept saying they did not control their inventory. Well, here is proof positive that they did know what they were doing. The book is written by an editor of Wired magazine. The basic premise is that with infinite variety and reduced (and in many cases zero) d ...more
Sarah
I give up...I can't take any more of this horribly boring book. My economics textbook keeps my interest better than this, which is extremely sad. I'm giving it two stars instead of one only because it had a few good tidbits of information regarding the evolution of the music and publishing industries (there was some interesting stuff about things such as Myspace and Lulu that I hadn't heard before). None the less, this is another book about an idea that probably made a fascinating article in a m ...more
Martin
Feb 18, 2010 Martin rated it really liked it  ·  review of another edition
Shelves: 2010books
I’ve been reading what I like to think of as some “business-lite” books for school, pulling me (kicking & screaming) away from my beloved novels, fictional worlds, and imaginary characters. Apparently there is little or no place for novels in business. The good news is that these business-lite books are, by their very nature, super-readable and somewhat interesting. They are also (again, I guess by their very nature) the most repetitive books imaginable. While I like novels, and have even re ...more
Inggita
Aug 05, 2007 Inggita rated it really liked it  ·  review of another edition
one of the most important guides to the dotcom econ - although after a while you might get tired of being told of the same thing over and over again (esp Wired readers might find it annoying of being told what they've discovered a long time ago) each of the stories page after page are another nail on the coffin - and most of us down here in ANALOG INDONESIA with rolling blackouts (wiping out your lifetime of data in seconds) can just dream away. a must-read for non-practitioners, and a good conf ...more
Bookmarks Magazine

In The Long Tail, Chris Anderson offers a visionary look at the future of business and common culture. The long-tail phenomenon, he argues, will "re-shape our understanding of what people actually want to watch" (or read, etc.). While Anderson presents a fascinating idea backed by thoughtful (if repetitive) analysis, many critics questioned just how greatly the niche market will rework our common popular culture. Anderson convinced most reviewers in his discussion of Internet media sales, but hi

...more
Daniel Solera
Chris Anderson's book can be summarized by saying that the consumer retail market these days is driven more by a bottom-up movement (what he calls "post-filters") than by top-down factors ("pre-filters"). The idea can also be synthesized by saying that "hits" are no longer as big as they once were because they now compete with individuals with louder voices.

For example, during its most popular seasons, "I Love Lucy" was watched by 70 percent of households with televisions. That kind of homogeniz
...more
Kip
Apr 11, 2008 Kip rated it it was amazing  ·  review of another edition
Recommends it for: everyone with internet experience
One of the most interesting non-fiction books I've ever read. Sort of a combination of economics, technology, and culture. Anderson presents compelling arguments and data to identify, examine and extrapolate on a clear inflection point in the macro environment today. Tools of production are more readily available (think desktop publishing, blogging, and digital video), distribution is cheaper and more widely available (think Netflix, iTunes or Amazon v bricks-n-mortar), and a wide range of recom ...more
Remo
Chris Anderson escribió en 2004 un fantástico artículo en Wired.com titulado The long tail. Sobre ese artículo construyó un blog, thelongtail.com, que luego convirtió en libro. Las premisas del autor son tres:
1.- Con inventarios digitales podemos alcanzar una oferta casi infinita.
2.- Cuando a los compradores se les da oferta infinita, su demanda se prolonga mucho más allá de los éxitos o bestsellers.
3.- La suma de todas las ventas de los productos menos demandados es un porcentaje muy important
...more
Lauren Albert
The book, and its main idea of the Long Tail, has seriously affected the way I see many industries. When the digital book world started really taking off, after Amazon jumped in, I found myself referring to it in discussions of the future of the publishing industry. The internet has allowed businesses to reach consumers (and for consumers to reach businesses) who fall out of the majority--who "live" in the long tail. An important book in helping understand the effect the internet has had on reta ...more
Христо Блажев
Крис Андерсън описва края на хитовете в “Дългата опашка”
http://www.knigolandia.info/2010/03/b...

Отдавна книга на подобна тематика не ме бе впечатлявала толкова. Крис Андерсън наистина е успял да напише една безкрайно интересна и четивна книга, която на всичкото отгоре разкрива супер интересни неща за пазарите и продажбите в наши дни.
Stephen Smotherman
Apr 15, 2012 Stephen Smotherman rated it really liked it  ·  review of another edition
Shelves: business
A great book for every online reseller to read.
Phil Simon
Jan 23, 2010 Phil Simon rated it it was amazing  ·  review of another edition
Superb. Incredibly well-written and researched. Anderson is one of my favorite authors. This is one of the most important business books written in years. Read it...then read it again.
Joel Goldman
Nov 13, 2012 Joel Goldman rated it really liked it  ·  review of another edition
Terrific explanation of the long tail in marketing. Explained why there will always be room for good self-published authors.
Nicholas
Should have read it a long time ago. Does a good job popularizing concepts later/also discussed by Benkler, Weinberger, Kelly, and Shirky.
Isk
Jun 28, 2009 Isk rated it liked it  ·  review of another edition
Review:

Summary:
The Internet has ended the economics of scarcity by cheaply enabling the distribution and acquisition of niche items.

Example:

Read:
The Wired article, and then just Chapter 15: The long tail of marketing from this book.

Improvements:
Wish Anderson talked about differentiating between long tail-industries and non-long tail-industries, and how to boost long tails when there should be one but there isn't. Also, what a world would be like in which everything is long tail.

Notes:

Introductio
...more
David A.
Feb 17, 2012 David A. rated it really liked it  ·  review of another edition
I'm a fan of Chris Anderson, author of The Long Tail--even though, to my knowledge, he's never gotten a penny of my money. I read occasional issues of Wired magazine, where he's editor in chief, when I see it on the magazine rack in our office library. I downloaded his super-interesting Free as an ebook when he was giving it away, for free. And while I've been talking with coworkers and other publishing industry people for years about Anderson's ideas in The Long Tail (c. 2006), I didn't actuall ...more
Marc
Mar 22, 2017 Marc rated it liked it  ·  review of another edition
I bet this did not hold up.
Niels Bergervoet
Het idee achter het boek is nog steeds valide en erg sterk. Maar het boek had veel korter gekund, de auteur gaat in op allerlei internet fenomenen die wel enigszins gerelateerd zijn aan het onderwerp, maar het niet echt onderbouwen. Ze voelen er dus een beetje bijgesleept. Bijvoorbeeld de uitwijding over verschillende muzieksoorten en de top-lijstjes, die het verschil moeten aantonen tussen de hits en de long tail. Ook soms storend is het vaak misplaatste techno optimisme, de auteur heeft een he ...more
Erika RS
Sep 04, 2016 Erika RS rated it really liked it  ·  review of another edition
I'm a decade late, but I've finally read The Long Tail. The nice thing about having read this now is that it's clear just how true the vision of this book really is. From the entertainment media that Anderson analyzed to Kickstarter moving up the starting point of the long tail of physical goods from post-manufacture to pre-manufacture, we live in a world where niches are normal. This isn't to say that we've fully adapted to them or fully realized the opportunities, but being a long tail consume ...more
Juan Manuel
Dec 06, 2010 Juan Manuel rated it really liked it  ·  review of another edition
Una lunga coda che ci fa fare la nostra (piccola) parte.

Possiamo dire che, mentre scrivo questa recensione, sono un esempio di ciò che Chris Anderson propone/spiega nel suo saggio. Voglio dire, sono un semplice lettore a cui, tramite una rete sociale, è stata data la possibilità di recensire un libro. Questa recensione finirà su un’altra rete sociale dedicata ai libri e, forse, verrà letta da altri lettori, alcuni di essi complici delle mie letture, altri, amici miei o amici dei miei amici, altr
...more
David
Mar 04, 2017 David rated it really liked it  ·  review of another edition
bought this book long ago...and decided to read now to see how accurate Chris theory can hold...and the truth is that it is not how long it can hold..it is something we often overlook..business, inventory, especially void needs to be filled but we often in the past and even now overlook..uber, fare compare are the business platforms that focus on the long tail...matters/products/ideas we do not "care"after they were initially introduced..worth the read for us to be more alert what products we al ...more
Alan Wang
Dec 22, 2016 Alan Wang rated it really liked it  ·  review of another edition
The paradise of choice – having abundance of choice is only negative to people if they are not guided in any way to reach a decision. If mechanisms are instituted to help people make the decision, then more options are welcome.

20/80 rule not set in stone. Graph is flattening more and more with the rise of the long tail and the prominence of niches.

A long tail exists within each niche, and the niches themselves can be plotted onto the long tail graph. So a “hit” within a particular niche is s
...more
Marko Savić
Nov 30, 2009 Marko Savić rated it really liked it  ·  review of another edition
Google was influenced by the theory presented in this book. Originally the Author Chris Anderson presented it as a article in the magazine Wired, as Editor in Chief. And Google was back then in 2001 "just" the fastest growing search engine on the planet. For the record, Google borrowed the business model that was pioneered by Bill Gross few years earlier. And Google has built the most affective Long Tail advertising machine the world has ever seen. And if only because of that this book is worth ...more
Nick
Jun 13, 2012 Nick rated it liked it  ·  review of another edition
Recommended by John Sutherland in _How Literature Works_ as providing a solution for dealing with information overload. I was a little surprised to find myself reading a book about marketing but the combination of an interesting concept and light tone (plus many many hours of subway riding) kept me reading through to the last page. Said interesting concept got much less interesting as the book wore on and I found myself reading more to see where Anderson would finally slip up and say, 'Okay, I a ...more
James
Feb 27, 2017 James rated it liked it  ·  review of another edition
Shelves: did-not-finish
In a world of scarcity finding hits was prudent. But in the digital age anything can be 'available' for sale without merchandising cost. This unlimited model means that the aggregate demand of the 'long tail' can be larger than the 'mainstream'. While this seems to only apply to digital consumption 'bland' products are out.

The idea of 'mass media' hit it's prime during the 50-70s where the majority of Americans consumed a finite amount of media. What the long tail says is that beyond serving th
...more
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Chris Anderson was named in April 2007 to the "Time 100," the newsmagazine's list of the 100 men and women whose power, talent or moral example is transforming the world. He is Editor-in-Chief of Wired magazine, a position he took in 2001, and he has led the magazine to six National Magazine Award nominations, winning the prestigious top prize for General Excellence in 2005 and 2007. He is the aut ...more
More about Chris Anderson...

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“as Joe Kraue, CEA of JotSpot ... puts it, "Up until now, the focus has been on dozens of markets of millions, instead of millions of markets of dozens.” 5 likes
“When the tools of production are available to everyone, everyone becomes a producer.” 3 likes
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