Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from You...
When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-n...
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reviews
Feb 20, 2008
Robert
rated it: 
The good: lots of inspiration for lots of different ways to market a product or service. Up to the minute advice on blogs, podcasts, search engine optimization, etc. It is worth reading, at least skimming and bookmarking the areas that you want to include in your marketing.
The bad: repetitive, too long, too many bombastic claims of untold wealth if you just follow this simple tautology.
The ugly: apparently you need to buy the other 5,387 books in the series... makes the p More...
The bad: repetitive, too long, too many bombastic claims of untold wealth if you just follow this simple tautology.
The ugly: apparently you need to buy the other 5,387 books in the series... makes the p More...
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Jun 29, 2009
Dan
rated it: 
Great book for helping to get the juices flowing with small business advertising. There are several tips that I have incorporated that have helped but many more that have "come to me" while I was reading and thinking about marketing and what else to do.
It is about marketing harder and smarter -- not just spending more than the next guy. I've found that if you don't make marketing a conscious part of your business, you are doomed to a mediocre growth at best.
It is about marketing harder and smarter -- not just spending more than the next guy. I've found that if you don't make marketing a conscious part of your business, you are doomed to a mediocre growth at best.
Aug 16, 2010
Jen
rated it: 
This book would rest beside "The New Rules of Marketing and PR" on my professional bookshelf. Both were excellent reads full of helpful and practical tips. "Guerrilla Marketing" would be especially helpful to an entrepreneur or someone running a marketing program for a small company. All of the best stuff is in here, and you can find examples of it -- and how well it works -- all around you.
Oct 23, 2010
Couldn't get into. Sad too, cause this is right up my ally. Small business marketing.
Jun 04, 2009
Maliades
rated it:
I only made it through the first 7 chapters or so before I had to return it to the library, and since I'm not yet starting up a business, I decided not to finish it right now. However, the first 7 chapters seemed to really make sense, and it was a fairly engaging read, not dry. I think this book is an excellent choice for people starting their own business and anyone who owns a small business and is looking for some good marketing advice. I definitely plan on picking it up again, someday, whe
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May 18, 2009
Daniel
rated it:
This is a very good book about marketing on a budget. He has an easy style of reading with intersting stories to illustrate his points. Of course I haven't finished it. This points more to my personality than to the quality of the book.
I have decided not to finish it until i really have to. I'm not really into marketing at the moment, and so the desire to finish it is not there. But for anyone looking to market a product with very little money, it is a fantastic book.
I have decided not to finish it until i really have to. I'm not really into marketing at the moment, and so the desire to finish it is not there. But for anyone looking to market a product with very little money, it is a fantastic book.
Nov 26, 2011
Anthony
rated it:
This book is a great resource in picking up new ideas for business marketing. Unfortunately technology is developing faster than the author could write and you will see that the strategies in this book are out-dated, such as using the phone book as a marketing tool.
Dec 09, 2010
David
rated it:
A good book for any small business owner...which I'm not. But, there are some helpful tips in here for business development. I'm looking forward to reading "Get What You Deserve," a book with Seth Godin & Jay Conrad Levinson on marketing yourself.
Feb 19, 2011
Morgan
rated it:
This is a great book for marketing. He gives great tips and logical advice. I recommend this to anyone concerned about branding their new business or looking for a fresh take on their marketing strategy.
Jul 02, 2010
Tracy
rated it:
This is an awesome book - so much of it I already had an idea of in my head, but this validates it and puts it down in lists and defined terms! Look out world - here we come!!!
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