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Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
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Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

3.90  ·  Rating Details  ·  3,141 Ratings  ·  87 Reviews
When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and exp
Paperback, Fourth Edition, 384 pages
Published May 22nd 2007 by Mariner Books (first published March 1st 1984)
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Chad Warner
Nov 18, 2012 Chad Warner rated it liked it
Recommends it for: business owners, marketers
Recommended to Chad by: Torey Heinz
In this book that launched the “guerrilla marketing” movement, Levinson describes inexpensive marketing methods for small businesses to enhance their word-of-mouth reputation. It covers 200 “weapons” of guerrilla marketing, including various forms of media, but also attitudes and behaviors. It’s more practical than purely inspirational. My favorite point was to use “fusion marketing”, combining marketing efforts with business partners who have the same prospects.

The sections on media include pri
Jan 26, 2016 Amy marked it as not-going-to-finish
Might be a good book. Good ideas and quotes but the author is bombastic and obnoxious. It turned me off from the positive things he had to say. Might finish someday. Probably not.
Omar Halabieh
Nov 30, 2013 Omar Halabieh rated it really liked it
Below are key excerpts from the book that I found particularly insightful:

1- "Marketing is every hit of contact your company has with anyone in the outside world. Every bit of contact. That means a lot of marketing opportunities. It does not mean investing a lot of money."

2- "Marketing is the art of getting people to change their minds or to maintain their mindsets if they re already inclined to do business with you. People must either switch brands or purchase a type of product or service that
Feb 20, 2008 Robert rated it liked it
Recommends it for: My dry cleaners...
The good: lots of inspiration for lots of different ways to market a product or service. Up to the minute advice on blogs, podcasts, search engine optimization, etc. It is worth reading, at least skimming and bookmarking the areas that you want to include in your marketing.

The bad: repetitive, too long, too many bombastic claims of untold wealth if you just follow this simple tautology.

The ugly: apparently you need to buy the other 5,387 books in the series... makes the point on cross-selling ex
Jun 04, 2009 Maliades rated it liked it
I only made it through the first 7 chapters or so before I had to return it to the library, and since I'm not yet starting up a business, I decided not to finish it right now. However, the first 7 chapters seemed to really make sense, and it was a fairly engaging read, not dry. I think this book is an excellent choice for people starting their own business and anyone who owns a small business and is looking for some good marketing advice. I definitely plan on picking it up again, someday, when I ...more
Jun 22, 2016 Joshua rated it it was ok  ·  review of another edition
Ehhhh. Serious waste of time unless you're totally new to marketing or just need a lot of simple ideas you could get from an equally informative and much shorter blog post or YouTube video.

This book has some good strategies, but is basically just a verbose collection of ideas without much on execution. You could skim the chapter titles and figure it out just as well as reading any of this book... Some what, 0% how. For example, in the chapter about seminars, there is a discussion of what a semin
Vassilena Valchanova
Jan 07, 2013 Vassilena Valchanova rated it really liked it  ·  review of another edition
Shelves: marketing
Когато говорим за герила, говорим за Левинсън – и мисля, че той, като баща на партизанската идея, може най-добре да обясни какво представлява тя. Книгата е полезна както за студенти, които тепърва навлизат в света на маркетинга, така и за специалисти с опит, които вероятно ще открият, че въобще не са били наясно какво всъщност е герила.

Доста от нещата, които Левинсън казва, вече сме ги чували – но от разстоянието на времето, когато guerilla се ражда идеите със сигурност са изглеждали новаторски.
Nola Redd
Mar 26, 2008 Nola Redd rated it it was amazing  ·  review of another edition
Recommends it for: small business owners, anyone involved in marketing
If small business owners could read no other book, I would love to have them study Jay Conrad Levinson’s Guerrilla Marketing: Secrets for Making Big Profits From your Small Business. Originally published in the early 1980s, Guerrilla Marketing is a must-read for entrepreneurs searching for inexpensive yet effective marketing strategies. Revised again (and again, depending on which volume you select), the book offers not only simple suggestions for making the most of the smallest things but also ...more
Kathryn Cervantes
Nov 25, 2014 Kathryn Cervantes rated it liked it
This book is well written and has solid insights. It was very introductory for the most part but did include a variety of helpful tools. The part I enjoyed the most were the real life examples, what I enjoyed the least was nearing the end it felt repetitive and I found my mind wandering a bit. I picked up this book based on various recommendations however think I possibly should not have grabbed the 'Making Big Profits from Your Small Business' edition. I did just leave a large corporation so th ...more
Marc Brodeur
Dec 22, 2011 Marc Brodeur rated it really liked it  ·  review of another edition
I have to be honest, I learned almost everything really important in the first 50 pages:

Marketing is a commitment, a war, a long slog. If you can't commit to a campaign for at least 12 months don't even bother. You need to get at least 10 impressions before someone will *think* about buying from you.

That was the key to me.

Beyond that, there is an exhaustive list of various different kinds of media and mediums that one can use, and it is certainly helpful, but not revolutionary. The first 50 page
Barry Davis
Feb 16, 2016 Barry Davis rated it liked it
Subtitled Easy and Inexpensive Strategies for Making Big Profits from Your Small Business, this incredibly detailed book covers a wide range of strategies after making a compelling case for Guerilla Marketing. Conrad provides practical advice and examples for Minimedia marketing (canvassing, phone calls, business cards, etc.), Maximedia marketing (newspapers, magazines, TV and radio, etc.), E-media marketing (websites, webinars, blogs, etc.), Info-media marketing (free consultations, seminars, e ...more
Dan McConkie
Jun 29, 2009 Dan McConkie rated it it was amazing
Great book for helping to get the juices flowing with small business advertising. There are several tips that I have incorporated that have helped but many more that have "come to me" while I was reading and thinking about marketing and what else to do.

It is about marketing harder and smarter -- not just spending more than the next guy. I've found that if you don't make marketing a conscious part of your business, you are doomed to a mediocre growth at best.
В целом весьма неплохая книга о партизанском маркетинге и его важности в современном бизнесе, особенно в малом и среднем.

В этой работе автор перечислил большинство его принципов, но всё таки хотелось бы побольше конкретики, примеров кейсов и особенно описания самих инструментов партизанского маркетинга. В книге не хватило также и системности и более тщательного проработанного материала.
Matthieu Huang
Sep 14, 2014 Matthieu Huang rated it it was amazing
This book is packed with eye opening tactics of how an entrepreneur can take on the goliaths of business. I learned more about how to market a small business than I do in the classes I take now. Much help to the aspiring entrepreneur trying to build a foundation for his/her marketing knowledge.
Feb 03, 2016 Jamie rated it it was ok
This book may have been a revelation at one point, but right now in 2016, even the fourth edition is too outdated to be of help. A few things mentioned in this book: fax machines, car phones, as a recommended search engine, and, I'm paraphrasing here, "don't believe the hype about the power of the Internet. Fewer than 10% of books are sold online. Bookstores are where is at."

There are also recommendations toward cold calling, putting people you just met at a networking event on your emai
Calin Biris
Jan 04, 2015 Calin Biris rated it really liked it
A must read for every marketing beginner out there, or any start-up entrepreneur :)
Mar 01, 2016 Vhis rated it it was ok
Shelves: growth
If you're looking, like I was, for a TO DO manual, this isn't it. It gives some ideas, but for the most part the author sells himself and his other books, and expects you to magically know how to, for example "get an article published for free". I don't know if it needs another revision, or it's just too much talk and not enough substance, but I felt let down by this book and my notepad felt, in the end, mostly empty. I struggled towards the end and as I did, the author did too, things got repet ...more
Paul Bard
May 25, 2014 Paul Bard rated it it was ok
A little dated, very broad cheap direct marketing applications for many different businesses and forms of marketing, but there are more concise books on the subject.

This one kicked off a franchise of such books, which I will not bother to read as a result of reading this first one. But it's worth reading as a supplement for an actual marketing campaign.
Thom Britten
Jan 05, 2015 Thom Britten rated it really liked it
The best use of his book is to question your current assumptions in how your approaching a market. You might change nothing of your approach after reading but it will help solidify your stance on what you are doing and why. It's a good book to revisit to ask am I doing the right thing, as it'll make you define your case at least internally
David Ferrers
Jun 22, 2014 David Ferrers rated it liked it
I really like the idea of this boo. It says that even if you're a comparative minnow in marketing terms there are still things you can do to achieve results. However, the book didn't delver sufficient guerrilla tactics to make a difference for me. It's a good read and a very interesting idea to keep in mind if you run a small business.
Volodymyr Tomyuk
Aug 21, 2016 Volodymyr Tomyuk rated it liked it
Чесно кажучи мав значно вищі очікування - дуже слабенька книжка.

Для мене все, що я прочитав зводиться того, зо партизанський маркетинг це на 70% НЛП і на 30% декілька інших, мало пов'язаних, між собою ідей.
Jun 03, 2015 Natalie rated it really liked it
Very applicable and organized. Some of the points in the middle were outdated, but the end seemed to be the updated portion (2007)
Brad Henderson
Aug 11, 2016 Brad Henderson rated it it was ok
Shelves: didn-t-finish
Book may have good material but it's too long. It tries to explain too much about Guerrilla Marketing, which may have been necessary when the book was written but everyone knows what it is now. Book seems a little outdated.
Janice Roberson
Jul 21, 2015 Janice Roberson rated it it was amazing
Shelves: business
A very interesting book to read. Not a boring page in it.

Many great ideas that will work for any kind of business.
Jun 01, 2014 Jon rated it it was ok
Guerrilla marketing is all about discovering innovative and cheap ways to get publicity, mostly for mom-and-pop shops.
Jill Hinton
Apr 11, 2014 Jill Hinton rated it it was ok
Might be good for the owner of a small pizza shop or cell phone retailer, but pretty useless for anyone marketing higher-end services.
Mark Bailey
Jul 08, 2016 Mark Bailey rated it it was ok
Shelves: torrey
so many words, so little content.
Michael Arkutu
Jun 01, 2015 Michael Arkutu rated it it was amazing
Great Book! Had loads of ideas
Jan 24, 2016 Seth rated it really liked it  ·  review of another edition
Packed with solid information but somewhat dated.
Aug 09, 2012 David rated it really liked it
Shelves: business
Levinson provides many inexpensive ways for businesses to market themselves. Some of the suggestions include, hiring freelancers instead of employees, passing out flyers and business cards, using free samples for your products, etc.

His suggestions are very creative and effective. He helps small companies use their strengths, like flexibility and ability to change directions quickly, to compete effectively in the marketplace. Very good read, but it is quite a bit of information to absorb.
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