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Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and exp
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Paperback, Fourth Edition, 384 pages
Published
May 22nd 2007
by Mariner Books
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The good: lots of inspiration for lots of different ways to market a product or service. Up to the minute advice on blogs, podcasts, search engine optimization, etc. It is worth reading, at least skimming and bookmarking the areas that you want to include in your marketing.
The bad: repetitive, too long, too many bombastic claims of untold wealth if you just follow this simple tautology.
The ugly: apparently you need to buy the other 5,387 books in the series... makes the point on cross-selling ex...more
The bad: repetitive, too long, too many bombastic claims of untold wealth if you just follow this simple tautology.
The ugly: apparently you need to buy the other 5,387 books in the series... makes the point on cross-selling ex...more
Nov 18, 2012
Chad Warner
rated it
3 of 5 stars
Recommends it for:
business owners, marketers
Recommended to Chad by:
Torey Heinz
In this book that launched the “guerrilla marketing” movement, Levinson describes inexpensive marketing methods for small businesses to enhance their word-of-mouth reputation. It covers 200 “weapons” of guerrilla marketing, including various forms of media, but also attitudes and behaviors. It’s more practical than purely inspirational. My favorite point was to use “fusion marketing”, combining marketing efforts with business partners who have the same prospects.
The sections on media include pri...more
The sections on media include pri...more
Great book for helping to get the juices flowing with small business advertising. There are several tips that I have incorporated that have helped but many more that have "come to me" while I was reading and thinking about marketing and what else to do.
It is about marketing harder and smarter -- not just spending more than the next guy. I've found that if you don't make marketing a conscious part of your business, you are doomed to a mediocre growth at best.
It is about marketing harder and smarter -- not just spending more than the next guy. I've found that if you don't make marketing a conscious part of your business, you are doomed to a mediocre growth at best.
Levinson provides many inexpensive ways for businesses to market themselves. Some of the suggestions include, hiring freelancers instead of employees, passing out flyers and business cards, using free samples for your products, etc.
His suggestions are very creative and effective. He helps small companies use their strengths, like flexibility and ability to change directions quickly, to compete effectively in the marketplace. Very good read, but it is quite a bit of information to absorb.
His suggestions are very creative and effective. He helps small companies use their strengths, like flexibility and ability to change directions quickly, to compete effectively in the marketplace. Very good read, but it is quite a bit of information to absorb.
Very inspirational book for anyone starting their own small business; at times the message is a bit repetitive but that can be motivating.
I was able to borrow this book from the Oakland library and recommend you check for it at your local library as well.
I was able to borrow this book from the Oakland library and recommend you check for it at your local library as well.
This book would rest beside "The New Rules of Marketing and PR" on my professional bookshelf. Both were excellent reads full of helpful and practical tips. "Guerrilla Marketing" would be especially helpful to an entrepreneur or someone running a marketing program for a small company. All of the best stuff is in here, and you can find examples of it -- and how well it works -- all around you.
A should-read book on marketing for the knowledge worker, manager, executive, or entrepreneur.
Couldn't get into. Sad too, cause this is right up my ally. Small business marketing.
If a book ever caused a revolution, this book is the one to blame
Seems to be a lot of repitition from previous books. Not as cutting edge. Also aimed more at retail stores Not necessarily service providers, such as photographers
Gorilla Marketing Strategies That Really Work. Same Book?
I only made it through the first 7 chapters or so before I had to return it to the library, and since I'm not yet starting up a business, I decided not to finish it right now. However, the first 7 chapters seemed to really make sense, and it was a fairly engaging read, not dry. I think this book is an excellent choice for people starting their own business and anyone who owns a small business and is looking for some good marketing advice. I definitely plan on picking it up again, someday, when I...more
A must read for all entrepreneurs and marketeers.
Informative , highly recommended for the small business owner.
This is a very good book about marketing on a budget. He has an easy style of reading with intersting stories to illustrate his points. Of course I haven't finished it. This points more to my personality than to the quality of the book.
I have decided not to finish it until i really have to. I'm not really into marketing at the moment, and so the desire to finish it is not there. But for anyone looking to market a product with very little money, it is a fantastic book.
I have decided not to finish it until i really have to. I'm not really into marketing at the moment, and so the desire to finish it is not there. But for anyone looking to market a product with very little money, it is a fantastic book.
This is like drinking from a marketing fire hose. A bit is dated because a lot has changed since 2007 (e.g. mobile platform marketing and short form video) but still this is chalked full of excellent ideas and advise. This is highly recommended for all entrepreneurs and small business owners. I can only assume that marketing professionals have read this because that's a given.
Mar 07, 2012
Rob Silverman
added it
If you're looking for ideas to market your business on a budget, this one is worth reading.
Very practical Marketing Book, If you need help to know your marketing weapon and high level steps of executing it then you are reading the right book. If you are not in the marketing business then this book wont be of much interest.
This book is a great resource in picking up new ideas for business marketing. Unfortunately technology is developing faster than the author could write and you will see that the strategies in this book are out-dated, such as using the phone book as a marketing tool.
A good book for any small business owner...which I'm not. But, there are some helpful tips in here for business development. I'm looking forward to reading "Get What You Deserve," a book with Seth Godin & Jay Conrad Levinson on marketing yourself.
This is a great book for marketing. He gives great tips and logical advice. I recommend this to anyone concerned about branding their new business or looking for a fresh take on their marketing strategy.
This is an awesome book - so much of it I already had an idea of in my head, but this validates it and puts it down in lists and defined terms! Look out world - here we come!!!
I'm learning a lot about marketing.
Much needed ideas.
Jun 17, 2013
Edgar Manzueta
marked it as to-read
Jun 16, 2013
J.t
marked it as to-read
Jun 16, 2013
Haytham Badawey
marked it as to-read
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