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Marketing Essentials

3.57  ·  Rating Details ·  7 Ratings  ·  2 Reviews
Paperback, 457 pages
Published June 1st 2009 by South Western Educational Publishing (first published November 24th 2008)
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James Kemp
Jan 29, 2015 James Kemp rated it did not like it  ·  review of another edition
Shelves: owned, reference
This was the main course book for the marketing component of an undergraduate business module (B203). As a course book this was functionally useless. For example the introduction of the extended marketing mix on pg319 is simply a bulleted list. The very next section, where normally one would expect referenced explanation of the concept is about Service Quality. This is somewhat a non-sequitor. This made it very trying to engage with the course material.

There are nuggets of useful information in
...more
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Chee Barrinuevo
it wasto good that goodreads shows this kind of books.
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