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Reputation Rules: Strategies for Building Your Company's Most Valuable Asset

3.29 of 5 stars 3.29  ·  rating details  ·  21 ratings  ·  2 reviews
Leverage your company's most important asset--reputation!

It's open season on the corporate world. With so many companies being caught and taken to task for faulty products, outrageous executive spending, and simply bad behavior, reputation is now one of a company's most important assets--which is why you reputation management should be added to your overall strategy.

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ebook, 256 pages
Published April 15th 2011 by McGraw-Hill (first published April 11th 2011)
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Durga
Reputation , though extremely important is seldom focused on by firms. The author provides interesting case studies to drive home his point. Some of the frameworks , though obvious are easy to be missed out. Brevity is not exactly the author's forte.
Ellen
More about crisis management than reputation management.
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