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Re: Imagining Change: How to Use Story-Based Strategy to Win Campaigns, Build Movements, and Change the World
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Re: Imagining Change: How to Use Story-Based Strategy to Win Campaigns, Build Movements, and Change the World

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4.44 of 5 stars 4.44  ·  rating details  ·  36 ratings  ·  10 reviews
An inspirational inside look at the trailblazing methodology developed by the nonprofit strategy and training organization, smartMeme, this unique exploration provides progressive activists with the tools to get stories into the media, build successful campaigns, and connect with other organizations the world over. Providing resources, theories, hands-on tools, and illumin...more
ebook, 142 pages
Published April 1st 2010 by PM Press (first published 2010)
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James
When you're trying to change the world or or challenge some powerful people, one of the first questions you'll ask is, "How?" There's all kinds of schools of thought, from the Saul Alinskys, to the trainings like GRO, so when I first came across the smartMeme folks years ago at a conference, I sort of put them in the back of my head because they seemed a little wonkish. However, years later, I came across this book and decided to give it a shot since knowing some strategy in campaigns never hurt...more
Adam
In a November 2009 editorial in In These TImes magazine, reflecting on the right’s success at re-framing the health care reform debate in its favor, Kevin O’Donnell writes, “When it comes to messaging, Republicans believe in science. Democrats don’t.” To their detriment, “Democrats cling to the idea, disproved by science and electoral experience, that if you present the facts, people will reason their way to the right conclusion.” Republicans, on the other hand, know to use “simple words, short...more
Leland Wright
9 July 2014

This is a brilliant and essential book. I found out about it when some people from the Center for Story-Based Strategy came to our student divestment convergence to give a presentation on story-based strategy. It was wonderful. They laid out clearly all the basics of how to cut away what doesn't matter and go to what does: the story. It isn't facts that persuade; facts only bolster the persuaded. Instead, it is telling a compelling story that will make a movement resonate and grow.

The...more
Myla
I've been skipping around this book - so far amazing pull quotes, and great images that illustrate the principals in this book about using the power of narrative to change the story and make society more just.

Now to read it cover to cover.
Audacia Ray
I will definitely recommend this book to people who are trying to figure out how to put together activism campaigns and create messaging. Very useful easy to dip in and dip out of, and lots of thought provoking questions and examples.
Spicy T AKA Mr. Tea
An interesting guide to structuring social justice campaigns around storytelling. Accessible and interesting. I'm interested in using some of their techniques for future campaigns.
Dan
I'm looking forward to trying this book's story-telling framework out at work.
Jasreet Badyal
This is a quick and accessible read on using a narrative based strategy for social change. I found it a helpful articulation of different ideas that I have had floating in my head. It was also useful to have specific examples of how to employ strategies and also directions on how to go about it.

I have some apprehensions. But most of them are alleviated by remembering that this is just one strategy in the toolbox. I'm concerned though about what happens when your narrative isn't something palatab...more
John Capecci
Excellent little primer to their very clear, powerful methodology.
Tim Hollo
Right up there among the most useful and important books for progressive campaigners to read, digest and frequently return to.
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