Selling the Sea: An Inside Look at the Cruise Industry
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Selling the Sea: An Inside Look at the Cruise Industry

3.33 of 5 stars 3.33  ·  rating details  ·  12 ratings  ·  1 review
An insider's view of how the cruising business operates"Selling the Sea" offers a complete picture of the cruise line industry along with step-by-step coverage of how to effectively market the cruising experience. This updated "Second Edition" features new coverage of how technology has impacted the industry, new niche markets in cruising, and expanded material on shipbuil...more
Paperback, 340 pages
Published March 1st 2007 by John Wiley & Sons (first published October 30th 1996)
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Al
Excellent look at the cruise industry from earlier days to what is happening today (or as of publication date - 2008). How cruises are sold and why. By chairman of Carnival.
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