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Smart Business, Social Business: A Playbook for Social Media in Your Organization
How to become an authentic, effective "social business" - and stay that way!
Proven solutions for the real people, process, and technology obstacles businesses face in using social media
How to have the successful internal conversations that lead to successful external conversations
Strategies for improving organizational dynamics, collaboration, governance, training, engagem...more
Proven solutions for the real people, process, and technology obstacles businesses face in using social media
How to have the successful internal conversations that lead to successful external conversations
Strategies for improving organizational dynamics, collaboration, governance, training, engagem...more
Hardcover, 1, 336 pages
Published
July 26th 2011
by Que
(first published July 7th 2011)
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A must have - not only for Social Media / Digital Coaches, but for anyone in business today - start up or big organization - we can all learn for Michaels lessons here!!!
Great playbook with a higher level concept of social business and some good strong details on strategy and players.
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