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Capturing New Markets: How Smart Companies Create Opportunities Others Don't

4.43  ·  Rating Details ·  14 Ratings  ·  1 Review
ARE YOU READY FOR THE FUTURE? New markets have powered the greatest business successes in history, from Standard Oil to Facebook. How can you discover and pursue new markets to make your business thrive?

In "Capturing New Markets," world-renowned business strategist Stephen Wunker argues that the first step is to stop applying traditional formulas of success and understand
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Hardcover, 260 pages
Published May 19th 2011 by McGraw-Hill (first published May 7th 2011)
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Soundview Executive Book Summaries
Capturing New Markets: How Smart Companies Create Opportunities Others Don't by Stephen Wunker was chosen by Soundview Executive Book Summaries as one of the Top 30 Business Books of 2011.

THE SOUNDVIEW REVIEW:

The fight to stay alive in today’s marketplace can be all-consuming for many companies. Achieving quarterly growth, keeping shareholders happy and delighting one’s customer base are activities that leave little time for exploration and development. However, without concerted efforts to disc
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STEPHEN WUNKER worked with Christensen for years, led development of one of the first smartphones, and now runs New Markets Advisors. He has written for ,Forbes, Harvard Business Review, and The Financial Times.
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