Goodreads helps you keep track of books you want to read.
Start by marking “Switch: veranderen als verandering moeilijk is” as Want to Read:
Switch: veranderen als verandering moeilijk is
Enlarge cover
Rate this book
Clear rating
Open Preview

Switch: veranderen als verandering moeilijk is

by
4.01  ·  Rating Details ·  26,953 Ratings  ·  1,886 Reviews
Waarom is het toch zo lastig om veranderingen door te voeren in een bedrijf of in het dagelijks leven? Dat komt allemaal door een conflict dat zich in onze hersenen afspeelt. In ons brein wordt namelijk een strijd geleverd tussen onze rationele kant en onze emoties. De rationele kant wil een prachtig lichaam, de emotionele kant wil dat laatste stukje appeltaart. Rationeel ...more
Paperback, 256 pages
Published April 1st 2010 by Pearson Education Benelux B.V. (first published February 16th 2010)
More Details... edit details

Friend Reviews

To see what your friends thought of this book, please sign up.

Reader Q&A

To ask other readers questions about Switch, please sign up.

Popular Answered Questions

Anthony Woodward The book is full of real world examples of how solutions were found to make effective changes. Many changes were lead by people that who did not have…moreThe book is full of real world examples of how solutions were found to make effective changes. Many changes were lead by people that who did not have the higher power or money to lead a carrots and sticks approach, but rather created change by influencing people in a variety of ways, or making the 'path' for change clearer.(less)
This book is not yet featured on Listopia. Add this book to your favorite list »

Community Reviews

(showing 1-30 of 3,000)
filter  |  sort: default (?)  |  Rating Details
Kerrilee
Nov 22, 2010 Kerrilee rated it it was amazing  ·  review of another edition
Shelves: 2010
I'll be interested to see if this book is still relevant in 10 years, as the influence of books like this often come and go. In the meantime, though, my brain just won't stop incorporating elements from it into how I'm thinking about current events in my life.
I was already inclined to believe the validity of the structure that the Heaths outline because I've practiced some of it already without using the same words--most especially Shaping the Path, as I give a lot of thought to the environment
...more
Trevor
I really quite enjoyed this book. It was one of those books that had me talking to people about it before I finish reading it. In fact, if any of my M Teach friends are reading this – you probably want to get your hands on a copy of it, as it has some really interesting things to say about how to motivate students.

I’ve read another of their books – Made to Stick: Why Some Ideas Survive and Others Die – which was also particularly good and based on an idea in Gladwell’s book The Tipping Point. I
...more
7jane
Dec 22, 2015 7jane rated it really liked it  ·  review of another edition
Recommends it for: those who have read enough self-help but want a finishing-touch final one
This is a book that's best read after you have read 1-3ish good self-help books (say, Baumeister's "Willpower", Duhigg's "The Power Of Habit" and Keller's "The One Thing" for example), and yet feel you need something like 'cherry on top'.

This book teaches one how make a change through the image of a rider, directing an elephant, on a path from A to B. The rider is the rational (sometimes procrastinating and over-researching) mind, the elephant the emotional (sometimes out-of-control) mind, and t
...more
Reid
Aug 11, 2012 Reid rated it it was amazing  ·  review of another edition
Shelves: 2012
I understand the perspective of the haters: this book is broad and over-simplifies a really complex topic. I understand, haters, but I don't agree. I love the Heaths' writing precisely because they keep things simple. Their premise that inspiring change requires you to speak to both the brain's logical, rational side as well as its emotional side isn't headline news, but they present it using a simple metaphor (Rider, Elephant, and Path) that makes it easy to grasp and (more important) easy to r ...more
Taka
Another must read from the Heath Brothers-

This is another invaluable book packed with extremely useful information. True to the theme of their earlier book, they help make all the concepts stick by hammering them in over and over: Direct the Rider, Motivate the Elephant, and Shape the Path.

For any change to occur, you must have a good reason, a good motivation, and a good environment. The rider is the rational side of you, the elephant, your emotional side, and the path, your environment.

To dire
...more
Stephen
Feb 06, 2012 Stephen rated it really liked it  ·  review of another edition
This is an excellent book on how to enact change and the mechanics behind that. I strongly recommend this book to anyone who wants to change something in their personal life or within their working environment.

I was able to get a good understanding of the interplay and motivation of the two competing brain types which Chip coined the Rider ( Rational ) and the Elephant ( Emotional ). He then breaks it down to these sections.

Direct the Rider
- Follow the bright spots
- Script the Critical Moves
-
...more
Kerry
Dec 27, 2011 Kerry rated it it was amazing  ·  review of another edition
This is an excellent (and timely, considering all the New Year resolutions) book! If you want to save time, you can just read the first and last chapters, as those in the middle are just examples (case studies) to illustrate their points. Here is the cliff-note version:

The Three Surprising Truths about Change and What You Can Do about Them:

-- Direct the Rider (our analytical side): What looks like resistance is often a lack of clarity. Provide crystal-clear direction (instead of telling people t
...more
Rachael
May 06, 2010 Rachael rated it it was amazing  ·  review of another edition

EMOTIONAL SELF=ELEPHANT- It wants things now, easy, It is usually the "emotional self" that usually causes us to fail, because it usually doesn't want to make the short term sacrifices for long term payoffs. It can also have enormous strengths like love compassion and sympathy.

RATIONAL SELF=RIDER It analyzes and decides what to do. The rider is to direct the elephant where to go. If the rider can't get the elephant to go where it wants. (You overeat, or sleep in) the elephant went against the r
...more
Britany
Jan 15, 2015 Britany rated it liked it  ·  review of another edition
Shelves: non-fiction
A fellow colleague recommended this book to me, and I have to say that it read pretty quick. The chapters are broken down into numbered anecdotes. Examples and stories of these concepts. These stories made the book relatable and easier to digest. The concept is that change is difficult, but using some key theories, you too can change anything. A behavior, a concept, a strategy, or a mindset.
Mario Tomic
Apr 05, 2016 Mario Tomic rated it it was amazing  ·  review of another edition
This is by far the best and most practical book on behavior change I've read so far. The book was written to address the change at the individual, organizational, and community level and I found it to be extremely useful when helping my clients reach their fitness and health goals. I was initally introduced to the work of brothers Heath through their book "Made to Stick" which is a another great read. So what are you gonna get out of this?
For starters you'll learn the exact framework how to deal
...more
Wanda
I wish that I could give this book 2.5 stars—absolutely average. Because I think that I have seen it all and tried it all before. And I think the book could have been cut by several chapters without being hurt at all.

I like the basic metaphor of this book: the emotions as an elephant, the intellect as mahout. The rider (as the Heaths call the mahout) has limited amounts of strength and will-power to use to direct the elephant; the elephant has to be cooperative, or the rider won’t get where she
...more
Steve
I read this book for two reasons. First, it was a selection on the 2014 Air Force Chief of Staff Reading List, and second, a coworker recommended it. As a management engineer, change is my job, or I should say, getting people, functions, and businesses to change is my job, and I’m interested in books like this and how I can apply concepts and ideas presented. There were some interesting theories and notions in this book, but it is highly repetitive and somewhat tedious.

“Switch” suffers from thre
...more
Deb (Readerbuzz) Nance
Let me sum this book up: To change behavior, you must do three things. One, you must change the person’s behavior. Two and three, you must change the person’s hearts and minds.

The authors use the analogy of an Elephant and his Rider. The Rider is your logical brain. The Elephant is your heart. To get the elephant to move, you must engage both the Rider and the Elephant. So, to put it another way, to change behavior, you must Direct the Rider (provide clear direction), Motivate the Elephant (eng
...more
Mike (the Paladin)
Well, a pretty good book. There's nothing here I haven't read elsewhere. this is a book giving the same steps you will read about in most "beat bad habits" books (change routine etc.).

It's related through the use of examples which makes it accessible. I think this will be more help in a bad habit at work situation than in ones personal life.
Nick
Feb 26, 2010 Nick rated it really liked it  ·  review of another edition
Switch is like the Heath brothers earlier book, Made to Stick, in that the ideas in it are not new, just better expressed. Chip and Dan are great storytellers and they have made change (i.e. behavioral change) simple and easy by reducing it to 3 steps: Direct the Rider (provide clear direction for the rational mind), Motivate the Elephant (engage people's emotions) and Shape the Path (make the change easier by changing the situation in key ways). Similarly, their first book took the sophisticate ...more
Jay Connor
May 29, 2010 Jay Connor rated it it was amazing  ·  review of another edition
Recommends it for: jcrubicon@gmail.com
Finally a book about change that starts with the end in mind. In most of the prior extensive literature of this area from self-help to management categories, authors and gurus extoll the nobility of the effort rather than the achievement of the result. It is also nice to see recommendations based on research rather than the ego-stroking when-I-was-in-charge polemics of many past CEOs of now marginally successful corporations (e.g., "Execution").

The authors pulled from studies conducted over deca
...more
Mike
Jun 05, 2010 Mike rated it really liked it  ·  review of another edition
Of all the pop-psychology books I've read recently, this is easily my favorite. Now, when someone says, "This author is so insightful and intelligent," you can be pretty sure what they really mean is, "I agree with everything he says," and I admit there is a certain amount of that in my review. However, I did pick up some ideas, plus it's always nice to reinforce your world view.

Many, many years ago (decades actually) I was visiting a relative. The door to the garage was the main entrance to the
...more
Caroline
Apr 19, 2012 Caroline rated it really liked it  ·  review of another edition
My father was a man who was fleet of foot and fleet of mind – with the highest levels of self discipline that I have ever encountered. The one thing he didn’t understand were human beings, and why they did things, or even worse, why they didn’t do things. He was completely flummoxed by mankind’s shortcomings.

I wish he was still alive. I wish I could press this book into his hands and say “Here is your chance to understand.”

As well as writing a primer on human nature, Chip and Dan Heath have con
...more
Cindy Frewen Wuellner
I bought this book last April 2010, skimmed it, set it aside. looked like another management book, not transformative (along the lines of say Good to Great). Yesterday on the twitter chat I host, a couple of people said it changed their lives. I thought that about Howard Gardners books on change. My mental models change. Picking it back up and reading it cover to cover in the last 24 hours, I can see why they related to it. the Heaths find a pattern for changing behavior that is simple, sensible ...more
Karen Chung
May 18, 2016 Karen Chung rated it it was amazing  ·  review of another edition
This one gets five stars out of utter usefulness. If you liked Charles Duhigg's Power of Habit, you should love this one - it's certain to add many new life-changing tools to your current collection.
Manik Sukoco
Jan 20, 2016 Manik Sukoco rated it really liked it  ·  review of another edition
Have you ever made a New Year's Resolution to lose weight, exercise more, kick a bad habit, and then the next week slipped back into the same old routine? There is a reason that people, organizations, and societies many times fall into this trap of trying to make a big change; and shortly thereafter fall back into the same old rut. Can't we just change by trying harder? According to the authors, trying harder will never result in lasting change. All that it will do is tire the "Rider."
The author
...more
David
Mar 30, 2010 David rated it it was amazing  ·  review of another edition
Shelves: read-2010
Let me be clear: I HATE most self-helpy/businessy books. They're usually simplistic/obvious, preachy, vague, or "jargony". Switch is none of those things. Sure, you'll be introduced to some jargon, but it's just three terms (Rider, Elephant, and Shaping the Path), you'll learn them within minutes, and they'll be used consistently throughout the rest of the book.
I learned some things about human nature that surprised me. At first, the results of some of the cited studies seemed to run counter to
...more
Angie
Sep 16, 2011 Angie rated it it was amazing  ·  review of another edition
Switch: How to Change Things When Change Is Hard by Chip Heath and Dan Heath

I found this book to be a revelation. It’s smart and delivers on its promise. By the end of the book, I had a much clearer perspective on to make change. One of the reasons that I like this book so much is that it focuses on the systems in place – not the people. Too many books focuses on the people and start from the assumption that there is something wrong with them: they are lazy or they are dumb. These assumptions l
...more
Book
Apr 23, 2013 Book rated it it was amazing  ·  review of another edition
Switch: How to Change Things When Change Is Hard by Chip Heath, Dan Heath

“Switch" is the fascinating book about change. This is a book to help you change things at the individual, organizational, and societal level. The Heath brothers, Chip and Dan make use of recent psychological case studies and an engaging writing style that not only entertains but provide readers with interesting insights into the psychology of change. This intriguing 320-page book is broken out by the following three secti
...more
Shauna
Apr 24, 2013 Shauna rated it it was amazing  ·  review of another edition
Shelves: eureka-2012
I read this because I had to choose one title from an initially daunting list of "leadership"-related titles in preparation for an institute I attended recently. Otherwise, I never would have picked it up (I never read inspirational/leadership-type nonfiction). From here, I'll just quote verbatim the review I gave of this to the other attendees:
"Switch"...is all about how to make a change. Big, little, personal, institutional, societal…any kind of change in any context can be understood by the o
...more
Andy
Oct 06, 2013 Andy rated it it was ok  ·  review of another edition
Of the three books I've read by the Heaths, Switch is the weakest. The strength of their method is to present solid info with illustrative stories but it seems like they didn't do their homework on this one. The overall message of the book about habit/person/environment is valid but nothing new. The plus value the authors can add is from the stories they choose, so they need to get those right.

For example, the story they probably bring up the most is about a campaign to get people to switch to
...more
Lora
Jul 03, 2013 Lora rated it really liked it  ·  review of another edition
Shelves: work
I've been thinking a lot the last few years about the uncertain times we live in. As an accidental technologist, I've frequently been asked (or pushed, even) to be a change agent within large organizations and small. I wouldn't say I've always been successful, no matter how many late nights I put in, or innovative ideas I thought up. Not even big budgets or talented folks have been a guarantee of success. I've found myself asking, often,
in these transitional times, how do we get over uncertainty
...more
Loy Machedo
Aug 08, 2012 Loy Machedo rated it it was amazing  ·  review of another edition
Loy Machedo’s Book Review – Switch by Chip Heath & Dan Heath

How many of you want to change:
Your food habits?
Your lifestyle?
Your destructive behaviors?
An addiction?

Well, if that is the case, then you must read the book Switch.

Chip & Dan (sounds more like the Disney’s characters Chip & Dale – remember?) have brilliantly outlined in a very easy to understand and provocative manner, their theory on what would work, why it would work and also provided compelling examples to show you insta
...more
Matt Kelley
This is a quick read and one that's sure to be very helpful to just about every reader -- the clear change strategies the Heaths discuss here can apply to both organizations and individuals and there are a few takeaways that I'll remember for a long time. I'm a big fan of 'Made to Stick,' and I look at stickiness as one the Heaths' specialties. They tell stories and give tips that you can remember and act upon. They also summarize piles of social science studies that end up proving great fodder ...more
Vidya Balakrishnan
One can relate to this book purely because every individual has tried to change themselves or tried to change someone else! Some of the tactics mentioned in this book are not unheard of. Having said that there are some that are uncommon like the concept of looking at bright spots and b&w goals. The authors have used both corporate and individual examples to show how it works. The corporate ones are particularly useful since you can identify with it and possibly try to implement it within you ...more
« previous 1 3 4 5 6 7 8 9 99 100 next »
topics  posts  views  last activity   
FULL Creative Lib...: Switch 1 9 Mar 05, 2014 02:08PM  
Circle of Books: Did you make a switch? 1 10 Jan 02, 2012 01:23PM  
  • The Way We're Working Isn't Working: The Four Forgotten Needs That Energize Great Performance
  • Good Boss, Bad Boss: How to Be the Best... and Learn from the Worst
  • The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion
  • Fascinate: Unlocking the Secret Triggers of Influence, Persuasion, and Captivation
  • The Little Big Things: 163 Ways to Pursue EXCELLENCE
  • Click: The Magic of Instant Connections
  • Mojo: How to Get It, How to Keep It, How to Get It Back If You Lose It
  • Gamestorming: A Playbook for Innovators, Rule-breakers, and Changemakers
  • Tribal Leadership: Leveraging Natural Groups to Build a Thriving Organization
  • Good Business: Leadership, Flow, and the Making of Meaning
  • Influencer: The Power to Change Anything
  • Getting Naked: A Business Fable about Shedding the Three Fears That Sabotage Client Loyalty
  • Peak: How Great Companies Get Their Mojo from Maslow
  • The Answer to How Is Yes: Acting on What Matters
  • Buy-In: Saving Your Good Idea from Getting Shot Down
  • Situations Matter: Understanding How Context Transforms Your World
  • Confessions of a Public Speaker
  • Your Brain at Work: Strategies for Overcoming Distraction, Regaining Focus, and Working Smarter All Day Long
39021
Chip Heath is the professor of Organizational Behavior in the Graduate School of Business at Stanford University.
He received his B.S. degree in Industrial Engineering from Texas A&M University and his Ph.D. in Psychology from Stanford.

He co-wrote a book titled Switch How to Change Things When Change Is Hard with his brother Dan Heath.
More about Chip Heath...

Share This Book



“Failing is often the best way to learn, and because of that, early failure is a kind of necessary investment.” 7 likes
“Knowledge does not change behavior,” he said. “We have all encountered crazy shrinks and obese doctors and divorced marriage counselors.” 7 likes
More quotes…